Evaluation Question 2

1. Evaluation Question 2
How does your media product represent particular social groups?
The target audience for my Housemusic magazinewas concentrated on the
ages of 15-30 as these are the predominant ages for Housemusic’s popularity.
My magazinewas also aimed at a more working-classaudiencewho are
particularly interested in Houseand Garagemusic and live a very social life.
However in the production of my magazine, I attempted to allow the magazine
to represent someparticular socialgroups. An overall outcome was that my
magazine only represented two particular social groups. On this document I
will explain who they are and how my magazine represents them.
The Social Groups my magazine represents:
1) Working-Class society
2) Young Clubbers
Firstly my magazine strongly represents a Young Clubbers culture. In the 21st
century this has become a large community of clubbers/ravers
and it closely links with Holiday goers, hence my magazine
showing a sponsorship dealwith ‘Pacha’ a nightclub in Ibiza.
This community is completely concentrated on Housemusic
alone, along with somesub-genres of Housesuch as Garage
and Trance. The firstway in which my magazine represents
this is the Mise-en-scenein terms of Setting and Costume, and
the content of the magazine. Originally I wanted to have my
main image in a nightclub, however when this became
unavailable, I used a seated theatre. This image targets this

2. social group, they will be used to watching live artists, either standing or sitting
down. Either way it represents the musical scene and vibe. The colour scheme
helps the clubby feel to the magazine.
Itis also representativeof the younger side of this social group. Specifically
around the ages of 16-25. I used a young artist to representthis wearing
modern, stylish and mostimportantly youthfulclothes, directly attracting the
younger target audience. It’s a certainty that the younger readers particularly
men will haveclothing very similar, which will be worn to the nightclubs and
raves, everything is clearly very closely linked.
Working Class Society:
The second social-group my magazinedirectly
represents is Working class people. Housemusic
is not a financial dominated genre; the artists also
are not part of the Pop music group where
coming froma rich background almostguarantees you a fast track to making
music or working with artists. Itis very ‘off your own back’ and Houseartists
work very hard to get wherethey need to be. There are an endless amount of
DJ mixers at all sorts of levels that you mustcompete with. The retro costume
and links to the retro side of House music and
relates to the Houseartists staring from the
bottom, playing in garages with amateur DJ mixing
decks. You will find this is wheremost Houseartists
came from. A huge example is Disclosurewho
started mixing in a small room abovetheir Dads
small music shop.
Also my main story features a working-classScottish DJ who worked his way
out of poverty. This is the reason so many Houseartists are un heard of at first,
and 1 breakthrough hit is very common in this genre.
Overallmy magazine reaches out to these two social groups morethan any
other. They cover a relatively large range of my target audience (almostall)

3. therefore my audience will more than likely be partof these social groups.
They are very important for HouseMusic, the fans are usually fully
concentrated on Housemusic alone and it’s a
genre which allows new and small artists,
totally un heard of to excel in the genre, that’s
wherethe ‘working class’ aspectplays a part.