Bastille website analysis
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The document analyzes the website homepage of the indie pop band Bastille. The homepage opens with a video for their new song "Flaws" that users can either watch or skip. It then promotes the band's social media profiles and features an image from one of their music videos. The homepage aims to promote the band's new music and make it easy for users to engage with their social media profiles and purchase merchandise.
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Bastille website analysis
The homepage of Bastille's website opens with a video for their latest song "Flaws" that users can either watch or skip. This helps promote their new music. The site links to their social media like Tumblr and Twitter to help advertise their work. The main image features girls from their "Flaws" music video that contrasts attractive faces with painted scary ones, subverting expectations. Links to social media and merchandising help further promote the band through easy connections and purchasing opportunities for fans.
Bastille website analysis
The document analyzes the website homepage of the indie pop band Bastille. The homepage opens with a video for their latest song "Flaws" and links to their social media accounts like Tumblr and Twitter to promote their music and engage with fans. It features an image of the band corresponding to their music video style and font. The homepage also provides opportunities for fan interaction, like sharing behind-the-scenes photos, commenting on posts, signing up for a newsletter, purchasing merchandise, and contacting their management.
Website analysis
The document analyzes and compares the websites of three bands: Arctic Monkeys, Tonight Alive, and Paramore. It notes that the Arctic Monkeys website uses a simple black and white design to draw attention. It also discusses how all three bands integrate social media links and tabs for news, photos, videos and other content to engage audiences. Paramore's website stands out for its use of clashing white and black colors and less emphasis on social media integration.
Digipack evaluation Q1
The document summarizes the design choices for a digipak album cover for a post-hardcore band called "The Perfect Fall." The front cover features individual images of each band member to help build recognition. Font, colors, and effects were chosen to match post-hardcore conventions and appeal to the target audience of alienated youth. Specifically, a bold "Graffiti" font in white stands out, and a glass effect creates an aggressive feel. Inside pages continue the graffiti theme and credit those involved. An included lyric poster also uses the graffiti background for cohesion across materials. In total, the design strives to represent the genre while developing the band's image and relationship with their target fans.
Paramore website research
Paramore's official website provides fans with access to various band-related content and ways to connect with the band online. The site features pages dedicated to videos, photos, music, tour dates, blogs, and a store to purchase merchandise. It also includes social media links and a community page for fans to interact. Throughout the site, Paramore maintains a consistent black and white color scheme with their unique font, portraying their classic rock style while still showing their modern alternative side.
Website conclusion
The document discusses key considerations for designing the website for a new indie band called "The Perfect Fall". It notes that the main tabs should be in a standard order like news, tour dates, images, videos and social media. It also stresses the importance of including prominent links to purchase music and merchandise to help grow the fan base. Additionally, it recommends including images of the band on the homepage to help them gain recognition while entering the market, but finding a balance to portray them as organic. Clear links to actively used social media pages are also deemed essential to deepen the connection with fans. Finally, the document suggests linking the website's theme to the band's album themes and style.
Website research
A website typically includes a navigation bar, search bar, social media links, images, and logo. The layout uses a grid system and color palette to organize different types of information. Websites aim to be user-friendly and interactive. Textual analysis of music artist websites showed they use consistent colors, fonts, and large images to build their brand and connect with fans. Interactive elements and social media links also engage audiences. Landing pages are used to introduce fans to new content in an immersive way. Overall, websites aim to represent the artist's image while promoting their work and community.
Metallica's Advert Analysis
The advert uses black and silver colors which relate to the band name Metallica. The design is simple but effective, with the words and image centered to create a feeling of organized chaos. The band's font features lightning strikes, reinforcing the rock and metal theme. Additional information includes their website to learn more. The matching text and image styles, including lightning on a coffin, all connect back to Metallica. The dark colors used are typical for rock genres and imply an older target audience familiar with heavy rock music.
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Bastille website analysis
The homepage of Bastille's website opens with a video for their latest song "Flaws" that users can either watch or skip. This helps promote their new music. The site links to their social media like Tumblr and Twitter to help advertise their work. The main image features girls from their "Flaws" music video that contrasts attractive faces with painted scary ones, subverting expectations. Links to social media and merchandising help further promote the band through easy connections and purchasing opportunities for fans.
Bastille website analysis
The document analyzes the website homepage of the indie pop band Bastille. The homepage opens with a video for their latest song "Flaws" and links to their social media accounts like Tumblr and Twitter to promote their music and engage with fans. It features an image of the band corresponding to their music video style and font. The homepage also provides opportunities for fan interaction, like sharing behind-the-scenes photos, commenting on posts, signing up for a newsletter, purchasing merchandise, and contacting their management.
Website analysis
The document analyzes and compares the websites of three bands: Arctic Monkeys, Tonight Alive, and Paramore. It notes that the Arctic Monkeys website uses a simple black and white design to draw attention. It also discusses how all three bands integrate social media links and tabs for news, photos, videos and other content to engage audiences. Paramore's website stands out for its use of clashing white and black colors and less emphasis on social media integration.
Digipack evaluation Q1
The document summarizes the design choices for a digipak album cover for a post-hardcore band called "The Perfect Fall." The front cover features individual images of each band member to help build recognition. Font, colors, and effects were chosen to match post-hardcore conventions and appeal to the target audience of alienated youth. Specifically, a bold "Graffiti" font in white stands out, and a glass effect creates an aggressive feel. Inside pages continue the graffiti theme and credit those involved. An included lyric poster also uses the graffiti background for cohesion across materials. In total, the design strives to represent the genre while developing the band's image and relationship with their target fans.
Paramore website research
Paramore's official website provides fans with access to various band-related content and ways to connect with the band online. The site features pages dedicated to videos, photos, music, tour dates, blogs, and a store to purchase merchandise. It also includes social media links and a community page for fans to interact. Throughout the site, Paramore maintains a consistent black and white color scheme with their unique font, portraying their classic rock style while still showing their modern alternative side.
Website conclusion
The document discusses key considerations for designing the website for a new indie band called "The Perfect Fall". It notes that the main tabs should be in a standard order like news, tour dates, images, videos and social media. It also stresses the importance of including prominent links to purchase music and merchandise to help grow the fan base. Additionally, it recommends including images of the band on the homepage to help them gain recognition while entering the market, but finding a balance to portray them as organic. Clear links to actively used social media pages are also deemed essential to deepen the connection with fans. Finally, the document suggests linking the website's theme to the band's album themes and style.
Website research
A website typically includes a navigation bar, search bar, social media links, images, and logo. The layout uses a grid system and color palette to organize different types of information. Websites aim to be user-friendly and interactive. Textual analysis of music artist websites showed they use consistent colors, fonts, and large images to build their brand and connect with fans. Interactive elements and social media links also engage audiences. Landing pages are used to introduce fans to new content in an immersive way. Overall, websites aim to represent the artist's image while promoting their work and community.
Metallica's Advert Analysis
The advert uses black and silver colors which relate to the band name Metallica. The design is simple but effective, with the words and image centered to create a feeling of organized chaos. The band's font features lightning strikes, reinforcing the rock and metal theme. Additional information includes their website to learn more. The matching text and image styles, including lightning on a coffin, all connect back to Metallica. The dark colors used are typical for rock genres and imply an older target audience familiar with heavy rock music.
Textual analysis of magazine adverts
1) Magazine advertisements are a popular way for artists to promote their albums using conventional portrait images and information like the album title and release date placed at the bottom.
2) Ads typically use the album cover image to associate the advertisement with the album. Additional details like song titles can further entice audiences.
3) Visual elements in ads like colors, fonts, and imagery aim to represent the theme or style of the album to attract particular audiences. Consistency between the ad and album packaging helps recognition.
Textual Analysis of Magazine Adverts
1) Magazine advertisements are a popular way for artists to promote their albums using conventional portrait images and information like the album title and release date placed at the bottom.
2) Ads typically use the album cover image to associate the advertisement with the album. Additional details like song titles can further entice audiences.
3) Visual elements in ads like colors, fonts, and imagery aim to represent the theme or style of the album to attract particular audiences. Consistency between the ad and album packaging helps recognition.
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Advert Analysis
This document analyzes several music advertisements. It discusses various design elements used in the ads like color contrasts, images, font sizes and styles. These elements are used to attract attention, create recognition of the artist's brand, and entice fans by highlighting popular songs or awards. Cross-promotion across media like websites and album art is also summarized as a way to engage audiences and spread awareness of new releases.
Research Task - Website Analysis
The National's website features a rotating banner highlighting their latest album and tour, with tabs linking to other sections. The design uses a ripped paper theme fitting their indie genre. Adele's minimalist site focuses on selling her new album through her image and name recognition. Taylor Swift's flashy site targets teens with cluttered tabs, hashtags, and social media links to encourage sharing and drive traffic.
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Advert analysis
The document discusses advertisements for several musical artists including Florence and the Machine, Kings of Leon, and Foo Fighters. It analyzes design elements like images, fonts, colors, and text used in the advertisements and how they appeal to target audiences and promote the artists' brands. Key details like album names, release dates, and song titles are highlighted to attract fans and entice people to purchase the albums.
Music Advert Analysis
The document analyzes a magazine advertisement for an artist's new album. It takes up two thirds of the page with a close-up shot of the artist making direct eye contact to draw attention. Her defiant expression and rebellious style with black and gold lipstick and accessories suggests the album will focus more on her personal attitudes. While black often has depressing connotations, the bright gold writing and accessories make the ad more appealing and catch the eye.
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- Fonts, imagery, and designs are used to suggest a band's musical style and differentiate them from mainstream genres. Low saturation and abstract birds imply an alternative style.
- Location, costumes, and lighting are employed to build an artist's image and the themes of their music, like a graffiti background suggesting a rap artist's "street ties".
- Placement of information aims to engage the target demographic and entice wider audiences, such as listing hit songs or showing where to purchase the album.
- Reviews and reputable newspapers are cited to
Analysis of digipak 2
The document discusses the design of a music album digipak. It summarizes that the dark color theme is used throughout the pages and links to the sinister nature of the band. Small text in the digipak provides song information, while large bright images draw viewers in. A unique font stands out for the title and centers it on the page. Small font provides extra band and album details for interested audiences to read, helping advertise the release. The overall dark atmosphere of the digipak helps show the band's personalities and storytelling behind their lyrics, allowing audiences to relate and engage more with the release.
Analysis of digipak 2
The document discusses the design of a music album digipak. It summarizes that the dark color theme is used throughout the pages and links to the sinister nature of the band. Small text in the digipak provides song information, while large bright images draw viewers in. A unique font stands out for the title and centers it on the page. Small font provides extra band and album details for those interested without being the main focus. The dark atmosphere across the digipak helps show the band's personalities and story behind their lyrics to interest and relate to the audience.
Digi pack analysis
The front cover of the digipak features a strong political message, indicating the album's songs have meaningful themes. The back cover lists the tracks simply and elegantly in contrast. The title "Viva La Vida" is displayed prominently at the center in a bold, graffiti-like style to make a strong statement. Throughout, a brown color scheme ties the different sections together and gives the images an authentic, old-fashioned feel.
Website analysis
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Bands Website analysis
The Paramore website provides fans with exclusive access to information through a member account system. It features many photos of the band both in concerts and behind the scenes. The website also hosts a "Paramore Yard Sale" to raise money for charity by selling the band's old clothing and items. The website is tailored for different countries with currency and release date changes. It links to the band's social media accounts to give fans insight into their personal lives.
The 1975 cd advert analysis
The album advert uses the same design as the album to help audiences recognize it. It is a plain and simple design that gets the message across while leaving some questions unanswered to encourage buying the album. The black and white color scheme and lack of images of the band signify that the music is more important than their image and complies with typical indie/alternative genre ads that don't give too much away.
Digipak Analysis
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Nme task 2 c double page spread finish
The double page spread features a photo of rap artist Dizzee Rascal on the left page to introduce the main article. His lack of eye contact creates mystery and intrigue for fans. Props in the photo like alcohol and a radio emphasize stereotypes about his interests and profession. The large spray painted title spans both pages to link them together and instantly attract readers with its informal style. The article is arranged in four short paragraphs with a clear structure for readers to learn about Dizzee Rascal's journey from his start in music to fame.
Webiste
The document analyzes The 1975 band's website to understand how to target their intended indie audience. It finds that the website focuses primarily on promoting the band's music and appeals to indie fans' passion for music. Images used give an insider view into the band's live shows and lifestyle in a way that indie fans can relate to. Continuity across the website and other products is achieved through an artistic black and white style. Links allow easy sharing on social media, important for engaging their target young adult demographic. The analysis provides inspiration for developing a website that appeals to the sensibilities of the author's own target indie audience.
Origins of the internet
The Internet originated from visionaries in the 1960s who saw value in sharing information between computers for research purposes. The earliest precursor was ARPAnet, developed by DARPA in 1969 to connect computers for the US military and research institutions. J.C.R. Licklider first proposed the idea of a global computer network in 1962 and Leonard Kleinrock developed packet switching, the basis for Internet connections. Lawrence Roberts connected the first two computers across telephone lines in 1965, demonstrating the need for packet switching over circuit switching.
Audience Research
The document summarizes the results of an online survey about music video preferences conducted among teenagers. It was distributed on Facebook and had 17 participants, mostly female. The survey found that romantic storylines are overdone and boring, and respondents would prefer to see darker storylines instead. They also favored the Madonna music video "Frozen" which uses dark visual elements and an isolated beach setting. The conclusion is that teenagers want less typical romantic plots and more ambiguity in music videos.
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Textual analysis of magazine adverts
1) Magazine advertisements are a popular way for artists to promote their albums using conventional portrait images and information like the album title and release date placed at the bottom.
2) Ads typically use the album cover image to associate the advertisement with the album. Additional details like song titles can further entice audiences.
3) Visual elements in ads like colors, fonts, and imagery aim to represent the theme or style of the album to attract particular audiences. Consistency between the ad and album packaging helps recognition.
Textual Analysis of Magazine Adverts
1) Magazine advertisements are a popular way for artists to promote their albums using conventional portrait images and information like the album title and release date placed at the bottom.
2) Ads typically use the album cover image to associate the advertisement with the album. Additional details like song titles can further entice audiences.
3) Visual elements in ads like colors, fonts, and imagery aim to represent the theme or style of the album to attract particular audiences. Consistency between the ad and album packaging helps recognition.
Lady gaga
Lady Gaga, whose real name is Stefani Joanne Angelina Germanotta, is an American singer and songwriter known for her flamboyant and eccentric fashion sense. Some of her most successful albums include The Fame, The Fame Monster, and her highly anticipated 2011 album Born This Way, which debuted at number one on the Billboard charts. Lady Gaga has become a gay icon and social media star, and has experienced significant commercial success and popularity compared to other artists like Rihanna in recent years.
Advert Analysis
This document analyzes several music advertisements. It discusses various design elements used in the ads like color contrasts, images, font sizes and styles. These elements are used to attract attention, create recognition of the artist's brand, and entice fans by highlighting popular songs or awards. Cross-promotion across media like websites and album art is also summarized as a way to engage audiences and spread awareness of new releases.
Research Task - Website Analysis
The National's website features a rotating banner highlighting their latest album and tour, with tabs linking to other sections. The design uses a ripped paper theme fitting their indie genre. Adele's minimalist site focuses on selling her new album through her image and name recognition. Taylor Swift's flashy site targets teens with cluttered tabs, hashtags, and social media links to encourage sharing and drive traffic.
Artist brainstorm
The document discusses several electronic music artists that provide inspiration for branding a new artist. Tyler, the Creator is described as carefree, humorous, and inspirational while also being independent. Flume is portrayed as more serious and professional without feeling manufactured. Flying Lotus has a devoted fanbase and strong social media presence. Hudson Mohawke's aesthetic uses neon and pastel colors in an enigmatic way.
Advert analysis
The document discusses advertisements for several musical artists including Florence and the Machine, Kings of Leon, and Foo Fighters. It analyzes design elements like images, fonts, colors, and text used in the advertisements and how they appeal to target audiences and promote the artists' brands. Key details like album names, release dates, and song titles are highlighted to attract fans and entice people to purchase the albums.
Music Advert Analysis
The document analyzes a magazine advertisement for an artist's new album. It takes up two thirds of the page with a close-up shot of the artist making direct eye contact to draw attention. Her defiant expression and rebellious style with black and gold lipstick and accessories suggests the album will focus more on her personal attitudes. While black often has depressing connotations, the bright gold writing and accessories make the ad more appealing and catch the eye.
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The document discusses several Indie digipak advertisements and how they convey information about the artist and target demographic through visual elements. Key points made include:
- Fonts, imagery, and designs are used to suggest a band's musical style and differentiate them from mainstream genres. Low saturation and abstract birds imply an alternative style.
- Location, costumes, and lighting are employed to build an artist's image and the themes of their music, like a graffiti background suggesting a rap artist's "street ties".
- Placement of information aims to engage the target demographic and entice wider audiences, such as listing hit songs or showing where to purchase the album.
- Reviews and reputable newspapers are cited to
Analysis of digipak 2
The document discusses the design of a music album digipak. It summarizes that the dark color theme is used throughout the pages and links to the sinister nature of the band. Small text in the digipak provides song information, while large bright images draw viewers in. A unique font stands out for the title and centers it on the page. Small font provides extra band and album details for interested audiences to read, helping advertise the release. The overall dark atmosphere of the digipak helps show the band's personalities and storytelling behind their lyrics, allowing audiences to relate and engage more with the release.
Analysis of digipak 2
The document discusses the design of a music album digipak. It summarizes that the dark color theme is used throughout the pages and links to the sinister nature of the band. Small text in the digipak provides song information, while large bright images draw viewers in. A unique font stands out for the title and centers it on the page. Small font provides extra band and album details for those interested without being the main focus. The dark atmosphere across the digipak helps show the band's personalities and story behind their lyrics to interest and relate to the audience.
Digi pack analysis
The front cover of the digipak features a strong political message, indicating the album's songs have meaningful themes. The back cover lists the tracks simply and elegantly in contrast. The title "Viva La Vida" is displayed prominently at the center in a bold, graffiti-like style to make a strong statement. Throughout, a brown color scheme ties the different sections together and gives the images an authentic, old-fashioned feel.
Website analysis
This document provides an analysis of the web page designs of two DJs, Skrillex and Calvin Harris. It notes several design elements used on their pages, including contrasting banners and backgrounds to make visual elements stand out. Both DJs use clear fonts and prominent placement of their logos. They also utilize easy to find buttons and links to direct fans to new music, tours, social media, and other content. The pages are designed to clearly promote the artists' music and careers while keeping fans engaged through various updates.
Advert Anaylsis
The document analyzes the design and typography used in an advertisement for the band The Vaccines. It notes that the use of a rhetorical question engages the audience. The bold black typography draws emphasis and demands an answer from viewers. Continuity is shown through using the same font from the advertisement to their album packaging. The simple font and layout conveys that the band wants to appear raw and unedited. Key details are clearly visible, with the rhetorical question at the center to immediately grip attention. The color scheme and referenced magazines suggest the indie rock genre. The contrast of pastel pink and bold black softens yet boldly identifies the band's style. Hidden details connect the background image to their album cover, a convention
Bands Website analysis
The Paramore website provides fans with exclusive access to information through a member account system. It features many photos of the band both in concerts and behind the scenes. The website also hosts a "Paramore Yard Sale" to raise money for charity by selling the band's old clothing and items. The website is tailored for different countries with currency and release date changes. It links to the band's social media accounts to give fans insight into their personal lives.
The 1975 cd advert analysis
The album advert uses the same design as the album to help audiences recognize it. It is a plain and simple design that gets the message across while leaving some questions unanswered to encourage buying the album. The black and white color scheme and lack of images of the band signify that the music is more important than their image and complies with typical indie/alternative genre ads that don't give too much away.
Digipak Analysis
This document provides an analysis of the front and back cover designs of two albums: Floetry's "Flo'Ology" and Drake's "Nothing Was The Same". For Floetry's album, the front cover features a mid-walk shot of the duo against a purple, white, and black background, representing sophistication and simplicity. The title is placed behind them to signify their musical "flow". The back cover again shows the duo side by side from behind to emphasize their equality. Drake's album features a profile portrait of himself with facial hair and a large gold chain, representing maturity and wealth against a sky background. The small title in the corner focuses attention on the image. The back cover continues the sky theme while linking
Nme task 2 c double page spread finish
The double page spread features a photo of rap artist Dizzee Rascal on the left page to introduce the main article. His lack of eye contact creates mystery and intrigue for fans. Props in the photo like alcohol and a radio emphasize stereotypes about his interests and profession. The large spray painted title spans both pages to link them together and instantly attract readers with its informal style. The article is arranged in four short paragraphs with a clear structure for readers to learn about Dizzee Rascal's journey from his start in music to fame.
Webiste
The document analyzes The 1975 band's website to understand how to target their intended indie audience. It finds that the website focuses primarily on promoting the band's music and appeals to indie fans' passion for music. Images used give an insider view into the band's live shows and lifestyle in a way that indie fans can relate to. Continuity across the website and other products is achieved through an artistic black and white style. Links allow easy sharing on social media, important for engaging their target young adult demographic. The analysis provides inspiration for developing a website that appeals to the sensibilities of the author's own target indie audience.
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Audience Research
The document summarizes the results of an online survey about music video preferences conducted among teenagers. It was distributed on Facebook and had 17 participants, mostly female. The survey found that romantic storylines are overdone and boring, and respondents would prefer to see darker storylines instead. They also favored the Madonna music video "Frozen" which uses dark visual elements and an isolated beach setting. The conclusion is that teenagers want less typical romantic plots and more ambiguity in music videos.
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Modern music videos are primarily used as a marketing device to promote artists' music. While the first music video filmed was in the mid-1950s, visual music - where animations accompanied music - existed before then. Key developments included the invention of the gramophone in 1900; the first sound film in 1927; the peak of Hollywood musicals in the 1940s; Walt Disney synchronizing animation and classical music in Fantasia in 1940; the invention of the visual jukebox called the scopitone in France in the 1960s; the beginnings of music television programs and shows in the UK and US in the 1960s; and the launch of influential channels like MTV in 1981 which helped music videos become a major promotional tool and art
Audience research
The document discusses research conducted through an online survey to understand music video preferences of teenagers. The survey was distributed through Facebook and had 17 participants, including 7 males and 11 females. Key findings were that romantic storylines are seen as overdone and boring, and participants preferred darker storylines instead. They also favored Madonna's "Frozen" music video which uses dark visual elements and an empty beach setting. The research helped inform the type of music video that would appeal most to the target audience.
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Audience Research
The document discusses conducting an online survey through Kwick Survey to gather feedback from teenagers about their music video preferences. 17 people participated in the survey through Facebook, providing information such as a preference for darker storylines over romantic ones and liking Madonna's "Frozen" music video for its dark visuals. The survey results will help inform the creation of a new music video that appeals to this target audience.
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The document provides a risk assessment for filming a music video. It identifies potential hazards from transporting equipment by car, using cameras and lighting, weather conditions during outdoor filming, and filming at different house locations. Safety measures are outlined such as transporting all equipment safely in the car, ensuring lights are off before touching them to avoid burns, using umbrellas and careful walking in the rain, and filming indoors to control the environment.
History of music videos
The history of music videos began in the mid-1950s when the first music video was filmed as a marketing device to promote artists' music. Throughout the 1900s and 1940s, visual accompaniments to music developed from early films and animations. In the 1960s, short films were produced in France to accompany songs, and the first music television programs launched in the UK and US. Iconic music videos in the 1970s-1980s by artists like The Beatles, Queen, and Michael Jackson helped establish the music video as an art form. The launch of MTV in 1981 was a major catalyst in the popularity and growth of music videos.
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Contos fantásticos escritos pelo desenhista, escritor e músico experimental (e acidental) BODE
History of music videos
Modern music videos began primarily as a marketing tool to promote artists' music in the 1950s, though visuals were sometimes created to accompany music before then. Key developments included the first sound film in 1927, the rise of Hollywood musicals in the 1940s, and the invention of the scopitone in France in the 1960s, which produced short films for songs. The 1960s also saw the beginnings of music television programs like Ready Steady Go in the UK and Top of the Pops. Iconic early music videos included The Beatles' A Hard Day's Night film and Queen's "Bohemian Rhapsody" in 1975, as MTV launched in 1981 and brought more prominent music videos to television.
Evaluation question 4
The student used various media technologies in the construction of their music video project:
1) They filmed their music video using a Canon XLS camera and experimented with handheld shots and different camera filters to achieve different artistic effects.
2) They used Adobe Premiere Pro to edit the footage, add effects like speeding up clips, and match shots to the music.
3) Additional editing techniques included reversing footage, cuts to black, and increasing audio levels for impact.
4) Coral Photo Paint and Coral Draw were used to design the digipack and insert artwork with matching color tones and fonts.
5) A WIX website was created to promote the band
Audience research
The document discusses research conducted through an online survey to understand teenagers' preferences for music videos. It was distributed through Facebook and had 17 participants, most of whom were female. Key findings were that romantic storylines are seen as overdone and boring, and audiences prefer darker storylines instead. Participants also favored the music video "Frozen" by Madonna for its dark atmosphere and setting.
Evaluation Question 2
The combination of the main product (a music video for the band Dog Is Dead) and ancillary texts (a digipack and website) is effective in representing the themes and style of the band. The image used on the digipack, website banner, and embedded in the music video depicts the progression of a character through a meal from the start to end, representing a theme in the video. Complementary color schemes, fonts, and embedded clips are used consistently across products to create a cohesive brand representation and enable promotion across platforms.
Australian cultural scripts: 'bloody' revisited, Ann Guballa and Rachael Roby...
This document discusses the use of the word "bloody" in Australian cultural discourse. It explores how "bloody" has been labeled the "great Australian adjective" and examines what its frequent usage reveals about changes and continuity in Australian culture, society, speech, attitudes and values. The document introduces the concept of "cultural scripts" and how analyzing common expressions through this lens can provide covert meanings. It analyzes how the meaning and usage of "bloody" has changed over time and how dictionary definitions may not accurately capture its contextual meanings in Australian discourse.
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Australian cultural scripts: 'bloody' revisited, Ann Guballa and Rachael Roby...
Australian cultural scripts: 'bloody' revisited, Ann Guballa and Rachael Roby...
Consideration off shot types and narrative sequence
Consideration off shot types and narrative sequence
Similar to Bastille website analysis
Bastille website homepage
The Bastille website homepage effectively promotes the band's music and connects with fans. It features a clear logo and automatically plays their new song. Links to purchase the single, and to their social media pages, provide online promotion. The rotating images and numerous links give a lively feel. Fans can access music, videos, photos and tour dates, and sign up for newsletters, allowing the band to use their fans for further promotion.
Website analysis
The Gorillaz website features a music video playing in the background and announces their latest album. Links provide access to tour dates and where to purchase the album in different formats. The minimalist design complements the band's aesthetic.
Solange's website displays shots of her work like windows on a desktop. Refreshing the page shows different content. Signing up for updates is prominently featured. Navigation follows a minimalist format reminiscent of an art gallery, reflecting her image as an artist.
Tame Impala's psychedelic-styled website features concert posters scattered without pattern. Social media links target their youth audience. Contact details opening collaboration opportunities are uncommon but make them more accessible. Album pages provide interactive
Indie webspage analysis
The document analyzes the websites of two indie bands, Bombay Bicycle Club and Bastille. It notes that Bombay Bicycle Club's website prominently features their most recent music video and links to social media pages. It also allows fans to download, sample, and purchase music. The analysis finds that Bastille's website centers their band logo and provides links to follow them on Twitter, join their Facebook fan club, and view their YouTube channel in order to sample and purchase their music. Social media promotion is seen as vital for both bands to distribute and promote their music online.
Band website analysis
The document discusses analyzing indie band websites to get ideas for designing a website for the band Minor Crisis. It examines the websites of Imagine Dragons, The Neighbourhood, Arctic Monkeys, and AM. Key aspects noted include color schemes, layouts, sections for news, music, videos, photos, merch, and ways to engage fans. Elements like charity work, social media integration, and easy access to music are highlighted. The analysis provides ideas on sections, content, and features to include in Minor Crisis' website.
Website research 1
Vampire Weekend and Daughter's band websites both utilize a consistent black and white color scheme throughout. Their sites feature news, store pages to purchase music/merchandise, tour dates, and links to social media pages to stay connected with fans. Both sites showcase the bands' music and visual styles while keeping fans informed of their latest releases and activities.
Ancillary Research
The document discusses research conducted on indie artists' websites and album covers in order to inform the marketing of an artist named Cerys. It examines several indie bands' online presence and physical media to understand conventions of the genre. Key findings include the importance of consistency across websites and album covers to build an artist's recognizable identity and the use of websites to share news, music and tour dates to engage fans.
Website Research
The website represents the artist Arctic Monkeys as organized and aesthetically creative by using the album design for the website layout. It uses a grid system to provide easy access to information like YouTube, Spotify, and an online store. The website communicates the band's brand image through consistent use of fonts, colors, and the logo. The target audience seems to be adolescents based on discussion in the band's fan forums.
The maccabees
The Maccabees' band website cleverly features a moving background image of the band playing instruments. It includes links to purchase their albums, and links to their social media profiles. While no other information is directly on the site, clicking the links takes you to pages with more details. Their merchandise, featuring band designs, increases their popularity as walking advertisements. The designs match their unique and cartooned album artworks, appealing to their target indie audience. Their music videos are mainly performance-based and colorful, using props matching each song theme. Fast editing and shots highlight the band's uniqueness and match their upbeat music styles.
Webpage analysis of R&B Artists
Webpage analysis of R&B artists' websites, this will help us figure out what codes and conventions our webpages should make.
How effective is the combination of your main product and ancillary texts?
The website uses a simple black and white theme to provide a chilled representation of the band, in contrast to the excitable video. The simplistic layout allows easy navigation. A black and white color scheme was chosen based on research of similar bands and feedback. Images include a copyright-free stock photo of a performance to emphasize the band's musical talent. The band's name, social media links, navigation bar, news, band details, and music are prominently featured. A moving gallery shows behind-the-scenes video images. The video is included but does not autoplay. A calendar lists tour dates. The website aims to promote the band and video through complementary design and content.
Similar product research
The document analyzes and compares the website home pages of three artists: Ellie Goulding, Britney Spears, and One Direction. For Ellie Goulding's site, it praises the clear branding, organized layout with tabs, inclusion of a merchandise store, and use of social media links. For Britney Spears' site, it notes the attention-grabbing black background that makes her image stand out, along with the glowing text overlay. And for One Direction's site, it comments positively on the easy-to-understand divided sections, inclusion of social media, variety of images suitable for teens, and clear tabs for navigation.
Similar product research
The document analyzes and compares the website home pages of three artists: Ellie Goulding, Britney Spears, and One Direction. For Ellie Goulding's site, it notes the clear branding through images and text, organized layout with tabs, and inclusion of social media and merchandising. For Britney Spears, it highlights the use of a striking image as the focal point enhanced by glowing text. And for One Direction, it observes the easy navigation through divided boxes of information, inclusion of social media, and use of images and contrasting colors to draw in the audience.
Eval q2
The document discusses the branding and promotion of an indie pop band called "Peace of Lions".
The author created a music video, magazine advertisement, and CD digipak to promote the band's new album. Consistency was important to create a cohesive marketing campaign. Similar fonts, colors, and urban imagery were used across products.
The products are intended to appeal to the target audience of 16-24 year olds by portraying the band members as normal and relatable rather than constructed images. Locations and aesthetic choices also follow conventions of the indie pop genre.
Website analysis
The document provides an analysis of a website created to promote a music group called "Mission 808". The website was designed to increase brand awareness of the group and their music video product. It features pages like the home page, gallery page, and news page. Care was taken to incorporate design elements that appeal to the target audience of teenagers and young adults, including bright colors, images, and easy navigation. The overall goal of the website was to effectively promote the group's products and brand in a way that conforms to conventions of the pop music genre.
Research Task - Website Analysis
The National's website URL is derived from the name of their first album, "American Mary". The homepage features a banner cycling through current projects and tabs linking to other sections. All sections are accessible directly from the homepage without scrolling.
Adele's minimalist website focuses only on promoting her latest album "25" and tour through images and purchase links on the homepage. Internal pages display content in full-screen to emphasize her work.
Taylor Swift's flashy website targets teenagers with neon lights, a cluttered tab bar, and emphasis on social media sharing to promote her music and increase recognition. Awards won are also featured to validate her success.
Muse analysis
The Muse website background uses the iconic album cover from "Absolution" to be instantly recognizable to fans. The background can also be customized to different album covers. This provides a personal touch without blank spaces. The title section at the top has a sleek, uncomplicated design that has evolved with the music industry. It features the band's logo and consistent fonts. The different tabs entice visitors with news and tour dates to encourage learning more and attending shows. Photos showcase the band both professionally and personally to give insight beyond other sites. The email list grows the band's relationship with fans by keeping them informed of exclusive new information.
Website Research
The document discusses the purpose and importance of music websites. Music websites allow artists and bands to promote their music, interact with fans, and keep fans updated on news, tour dates, and releases. They provide credibility for artists and are an important promotional tool. Websites are also cheaper and more flexible than print advertising and allow artists to potentially reach a wider audience.
Website analysis
This document provides an overview and analysis of several artists' websites. Key points discussed include:
- Pink's website has a simple yet professional design with a black and pink color scheme and buttons that link to different pages and play her songs.
- Miley Cyrus' site has an unconventional and messy look but is interactive with animations and hidden links.
- Katy Perry's site is minimalist and easy to navigate, focusing on her music.
- Carly Rae Jepsen's site has a pink, blue, and white theme and makes updates easy to find on multiple pages.
- Same Difference's site shows how a duo presents information with profiles of each artist and
Website Research
The document discusses the purpose and importance of music websites for artists and bands. It explains that websites allow fans to explore an artist's music, tour dates, news and social media. They give artists credibility and promote their releases. Websites are also an affordable way to advertise and have a wider reach than print. The document uses examples of the Daughter and Bon Iver music websites to analyze their layout, navigation, use of colors and simplicity.
Research task 2 + 7.pptx
The websites for The Cure, The 1975, and Arctic Monkeys follow several conventions of alternative rock band websites. They each prominently feature the band's newest album or tour at the top of the page. They also include common navigation tabs or links to store, shows, videos, and social media pages. However, some aspects are unconventional, like The 1975 website initially leaving out some typical links and Arctic Monkeys using neutral colors. Overall the websites aim to promote the bands' newest projects and merchandise while maintaining aesthetics fitting their styles.
Similar to Bastille website analysis (20)
How effective is the combination of your main product and ancillary texts?
How effective is the combination of your main product and ancillary texts?
Bastille website analysis
- 1. Bastille are an indie pop band, similar to Dog is Dead. I therefore chose to analyse their website and in greater depth their homepage to explore website homepages in my chosen genre.
- 3. Their website homepage opens with a video for their latest song, ‘Flaws’ and the viewer has the option to either watch the video and enter the site automatically or skip watching the video and to get straight onto the site by clicking ‘Enter Website’. This ultimately helps to promote the bands new song as to get onto the website you are first exposed to their music video.
- 5. On the homepage the band is linked to social media sites such as Tumblr, a chance to follow them on twitter, and also see their news on their Facebook page. The use of social technologies that the band are connected to demonstrate how bands have become reliant on these social mediums for advertising their work.
- 6. The girls in the image are featured in the music video. The image is the main focus to the webpage and the bands title is in the bands font which corresponds with their other works where this font is shown. Furthermore the white colour for the title is neutral which is contrasted with the dark themed image whereby the girls have face painted face depicting a contrast for their appearance. Furthermore, these somewhat ‘attractive girls’ have a twist on them by not appearing typically pretty of what people would expect to see in a music video and instead have painted scary faces .
- 7. The Social networking sites opens directly into a new tab, making the connections for the viewer easy and simple. If the process was difficult people want not follow these links. Instead the links are made easily accessible in order to further promote the band.
- 9. When navigating around the site, depending on what is selected to view, a loading sign will appear. This loading sign is a triangle which is bastilles logo which themes the website for Bastille.
- 10. Additionally the band has Merchandising with a link to a gift shop which has logo based clothing,further promoting the band. Furthermore there are interactive opportunities such as sharing your postcard to reveal behind the scenes. There is also the chance to win exclusive Bastille Skelton t-shirts which would be extremely appealing to fans visiting this website
- 11. On the homepage there is also an option for news which is linked with the bands facebook profile. • Interactive opportunities • follow- social media • comments on post • newsletter • Purchasing opportunities • merchandising specialised gifts
- 12. A chance to check out the bands latest photos, featuring the band performing and them backstage!
- 13. Contact information, including the bands manager.