The Beginning• Modern music videos primarily used as a marketing device for promoting artist music.• The first music video was filmed mid 1950s• But before then films animators would accompany music which was known as “visual music” in order to match the animations.
• 1900- Edison invents the gramophone in the USA. This is where we see the first shift from music as a solely live experience to recorded audio on various forms of disc.• 1927- first sound film, The Jazz singer• 1940s: peak period of MGM Hollywood musical• 1940- Walt Disney released Fantasia which was based on the use of different pieces of classical music
• 1960 the scopitone which was a visual jukebox was invented in France and short films were then produced by French artist, including Serge Gainsbourg and Francoise Hard to accompany their songs.• 1963: UK’S FIRST MUSIC TV programme, Ready steady go (ITV)• 1964- TOP OF THE POPS BEGINS• The Beatles release the film and album, A Hard Day’s night, shot in black and white and presented as a mock documentary• 1975 Queen Bohemian rhapsody
• 1981 pop clips on Nickelodeon• MTV starts• 1983 Michael Jackson: Thriller• 1985 VH1 BEGINS• 1986: Dire Straits: money for nothing Steve Barron is top video• 1987: MTV- Europe launched, broadcasting to 1.6 homes• Peter Gabriel: sledgehammer (Stephen Johnson” wins best director award)• 1994: R.E.M everybody hurts (Jake Scott) wins best director award (ANALYSIS ON BLOG)• Launch of VH1 in UK• 1999: Fatboy slim: Praise you ( spike jonze|) wins best director award• 2001: Launch of MTV Dance