2. THE BEGINNING
Modern music videos primarily used as a marketing device for
promoting artist music.
The first music video was filmed mid 1950s
But before then films animators would accompany music which
was known as “visual music” in order to match the animations.
3. 1900- Edison invents the gramophone in the USA. This
is where we see the first shift from music as a solely live
experience to recorded audio on various forms of disc.
1927- first sound film, The Jazz singer
1940s: peak period of MGM Hollywood musical
1940- Walt Disney released Fantasia which was based
on the use of different pieces of classical music
4. 1960 the scopitone which was a visual jukebox was invented in France
and short films were then produced by French artist, including Serge
Gainsbourg and Francoise Hard to accompany their songs.
1963: UK’S FIRST MUSIC TV programme, Ready steady go (ITV)
1964- TOP OF THE POPS BEGINS
The Beatles release the film and album, A Hard Day’s night, shot in
black and white and presented as a mock documentary
1975 Queen Bohemian rhapsody
5. 1981 pop clips on Nickelodeon
MTV starts
1983 Michael Jackson: Thriller
1985 VH1 BEGINS
1986: Dire Straits: money for nothing Steve Barron is top video
1987: MTV- Europe launched, broadcasting to 1.6 homes
Peter Gabriel: sledgehammer (Stephen Johnson” wins best director award)
1994: R.E.M everybody hurts (Jake Scott) wins best director award (ANALYSIS ON BLOG)
Launch of VH1 in UK
1999: Fatboy slim: Praise you ( spike jonze|) wins best director award
2001: Launch of MTV Dance
