The document provides inspiration and ideas for creating a music video from analyzing existing music videos. It discusses using a split screen from Sejeong – FlowerWay to show the sibling relationship over time. Various camera angles from IU - Palette are discussed to convey emotions and carry out the narrative storyline. Incorporating old clips like in Ed Sheeran - Photograph could add nostalgia and vintage looks. Filming in a house setting like Sabrina Carpenter – Can’t blame a girl for trying could feel realistic and comfortable. Transitions and editing techniques from Bolbbalgan4 – We loved using split screens and overlays are praised for their originality and keeping audiences entertained.

1. INSPIRATIONS
Ideas Generation

2. Sejeong –
FlowerWay
Split screen - I was inspired by the use of split screen in this music video as it is
an editing technique that is not very common to see in moving image products
anymore but I think split screens have a nostalgic theme that would suit my
music video’s narrative. In this music video, the split screen is used to show the
younger and older version of the protagonist (development over time) whereby
the characters are doing the same thing but with/without the help of an adult
to further convey the message of growing up. For my music video, I want to use
the split screen to capture the sibling relationship between the two main
characters – various close ups of both to show the resemblance between each
other and shots of an object (e.g. toaster being pressed down on one side and
popping up on the other side) which are normal everyday things that people
(siblings) do together.As the primary focus of my video is of two siblings, I want
to make the music video as realistic and natural as possible, hence why I am
using objects that can be found in any house.
The split screen is an highly recognizable technique which divides the screen
into two (or more) parts.This way, different camera point of views can be seen
at the same time in the same screen.The split screen perfectly epitomizes the
gap between the analogue and the digital era of filmmaking.Traditionally, the
split screen was made with the optical printer, which re-photographed different
strips of film that could then be put together (the optical printer was also used
for fade-ins, fade-outs, matte effects and others).With the digital age, the
same trick can be easily achieved with a software, and this is the way it is
generally done today.

3. IU - Palette
Various camera angles –This music video captured my eye because of how
the director managed to use several different camera shots whilst the
editing of the video still matched the tempo/pace of the song. Simple things
look much better in close up and this music video demonstrates that very
well.The emotions of the actor are conveyed clearly and intimately which
allows for the audience and singer to connect with one another.The only
difference there is between what this music is and what I want to replicate is
the actual style of the video.This music video is a performance style where
the singer lip-syncs the lyrics of the song however, my music video is a
narrative one so I would use the various camera angles used in this music
video to carry out the storyline and convey the emotions felt by the
protagonists.
Camera angles and movements combine to create a sequence of images,
just as words, word order and punctuation combine to make the meaning of
a sentence.A movie director never just shoots a scene straight on without
first getting to know the details of who a persons character is and why he or
she is in this scene at this time.A director studies the why of a character, as
well as who he is, and builds upon that knowledge through the use camera
angles and perspective. Similarly, for my music video I want to focus on
what angles I use and for what reasons I have chosen them. I have already
analysed the different camera angles that are commonly found in music
videos, including the extreme close-ups used in IU’s Palette.To read more,
go to the similar products sub category under the research tab on my blog.

4. Ed Sheeran -
Photograph
Concept –This music video stood out to me because its narrative is similar
to what my video will about. It has the nostalgia theme to it and the use
of old clips adds to the vintage look. I would like to add something similar
to my music video so that it looks old in certain scenes or even
incorporate this into my other two products (digipak and magazine
advert). Using old clips adds to the realistic and natural theme that I am
looking for.The video will have a clear contrast as there will be digitally
old footage alongside new and advanced footage.
As all the footage in this music video is from handheld devices and shot
by amateurs such as Ed Sheeran’s parents, it’s fair to say the composition
of a lot of shots and the lighting was not intentional but this is what
makes it real.The video is made of fragmented flashbacks that we can
witness through home videos linked to the photograph theme of the
lyrics.The content is so relatable being home videos that the audience
can imagine their own home videos in relation to the events shown in this
music video, personalising the experience; this can bring both nostalgia
and a sense of development for the audience, both of which will trigger
an emotional response and attachment to the video and music.

5. Sabrina
Carpenter – Can’t
blame a girl for
trying
Setting/location – SabrinaCarpenter has filmed in a house which is
something that can easily be replicated and executed well if I as the director
pick the right angles, spots in the house and so on.The music video is
simplistic yet still entertaining which is why I was inspired to film and take
photos indoors.This can be an intimidating task as one does not have big
sets or fancy houses, but I planned ahead and made sure I filmed in specific
areas to avoid the shots looking unprofessional.The illusion of reality can be
stronger – it is hard to replicate real-world wear-and-tear, and architectural
details and so filming in an actual house will convey the natural feel I am
going for.
Working indoors makes other technical issues easier to control - for instance,
one can adjust the lighting if the natural light is too weak and dark by using
professional and non-professional lighting. I also believe it is more
comfortable for both the director and actor as you would not be in public for
everyone to see and it will be shot in a private environment that would put he
actor at ease if they are rookies and not entirely camera confident.

6. Bolbbalgan4 –
We loved
Formations –We loved is the music video I took most of my inspirations from
as I love the transitions and overall layout of the different shots put together
into one music video.The format continuously changes which helps keep the
audience entertained and showcases the directors/editors technical skills
which is something that I must do.The video uses spilt screen, a scene within
a scene, and etc.These are uncommon editing techniques which is why I like
this video so much – it is original and unique in terms of its editing.The
storyline is a generic love story but the editing helps generate the video into
something far more complex.
The video also has the Korean lyrics throughout the music video, but what I
liked about this in particular was that the lyrics were not just placed at the
bottom of the screen like how they conventionally are, they also appear in
the middle of the screen for the more important lyrics (name of song, lyrics
of the chorus) and this once again showcases its originality. Having taken a
simple idea and turned it into an aesthetic piece of art is what I would like to
attempt with my own music video – the filters used in this video mute the
colours to give it a pastel effect which I like as it also adds to a nostalgia
theme that all these music videos have shown so far. Filters are useful for film
for scenes that may be too dark or too light and do not convey the right kind
of mood/emotion that you want to show.