Modern music videos began primarily as a marketing tool to promote artists' music in the 1950s, though visuals were sometimes created to accompany music before then. Key developments included the first sound film in 1927, the rise of Hollywood musicals in the 1940s, and the invention of the scopitone in France in the 1960s, which produced short films for songs. The 1960s also saw the beginnings of music television programs like Ready Steady Go in the UK and Top of the Pops. Iconic early music videos included The Beatles' A Hard Day's Night film and Queen's "Bohemian Rhapsody" in 1975, as MTV launched in 1981 and brought more prominent music videos to television.

2. The Beginning
Modern music videos primarily used as a marketing device
for promoting artist music.
The first music video was filmed mid 1950s
But before then films animators would accompany music
which was known as “visual music” in order to match the
animations.

3. 1900- Edison invents the gramophone in the USA. This is
where we see the first shift from music as a solely live
experience to recorded audio on various forms of disc.
1927- first sound film, The Jazz singer
1940s: peak period of MGM Hollywood musical
1940- Walt Disney released Fantasia which was based on the
use of different pieces of classical music

4. 1960 the scopitone which was a visual jukebox was invented in
France and short films were then produced by French
artist, including Serge Gainsbourg and Francoise Hard to
accompany their songs.
1963: UK’S FIRST MUSIC TV programme, Ready steady go
(ITV)
1964- TOP OF THE POPS BEGINS
The Beatles release the film and album, A Hard Day’s
night, shot in black and white and presented as a mock
documentary
1975 Queen Bohemian rhapsody

5. 1981 pop clips on Nickelodeon
MTV starts
1983 Michael Jackson: Thriller
1985 VH1 BEGINS
1986: Dire Straits: money for nothing Steve Barron is top video
1987: MTV- Europe launched, broadcasting to 1.6 homes
Peter Gabriel: sledgehammer (Stephen Johnson” wins best director
award)
1994: R.E.M everybody hurts (Jake Scott) wins best director award
(ANALYSIS ON BLOG)
Launch of VH1 in UK
1999: Fatboy slim: Praise you ( spike jonze) wins best director award
2001: Launch of MTV Dance