This document discusses how the media product uses, develops, or challenges conventions in several areas: The advertisement uses a simplistic design but challenges conventions by giving the artist their own logo and not revealing which person is the artist. The digipack develops conventions by only including lyrics for the main song and music video song, and challenges them by depicting the models in a serious rather than happy way like the advertisement. The music video uses basic relationship shots and simple transitions but develops the audience's perspective and shows the end of the song, and challenges conventions with laughter during a sad scene and changing coloring during a realization.

1. Evaluation Question 1
In what ways does your media product use, develop or challenge forms
and conventions of real media products?

2. Use
I have used a very simplistic design for my advertisement, it
is simply showing off the artist and the people in the music
video.
I’ve got the album name
on the advert

3. Develop
I have included a copyright sign in the
poster, but instead of being at the
bottom, in small text, I have decided to
put it in large text and it is very
noticeable
I chose to take pictures on a
gloomy day and have the models
act happy and jump around so
that there is a contrast inside of
the picture.

4. Challenge I have given the artist their own logo, not many
artists will have their own logos on their
advertisements for their albums
I have made the advert so that you
don’t know who out of the two
people are K-Drew and who isn’t. This
can make the reveal a surprise for the
audience (if they don’t already know
who they are)
I have made the
advert so that there
is very limited
writing on it. I think
that you shouldn’t
have a poster that its
clogged with writing
and different images
I have made the black bars
down each side of the advert,
this is to create focus on the
advert and not on anything else

5. Use
Contained a track list on the back
of the digipack
Included both the models
from the advertisement in the
digipack
Have both barcodes
and record label on
the back of the
digipack
Nothing expect for
the picture on the
second inlay, as
there would be a
CD on it
Have the name of the
album stand out as it is
running down the spine
of the digipack

6. Develop
Some digipacks will have a small
booklet inside it which would
either normally contain lyrics to all
the songs on the CD or information
about the artist(s). For my digipack
I have only put the lyrics for the
main song, and the song that is for
the music video.

7. Challenge
The digipack is in the same setting and
same weather as the advertisement but
none of the pictures are shown to be
happy, hinting towards a more serious
album
The only information that I
have put on the back of the
digipack is the track list, the
record label logo and the
barcode- I have done this
because the whole album idea,
especially with the
advertisement as well is that it
is simplistic and has the bare
minimum on it.

8. Use
I used basic shots like this to show
the relationship between Isaac and
Holly
I used simple fade shot transitions
to show the changing of scenes, or
in this case the zooming out of a
shot.

9. Develop
Using shots like these shows the
audience Isaacs perspective and it
allows them to think about or
predict what will happen next
I decided to stop filming here and
fade to white so show that the song
was over and that what’s done is
done.

10. Challenge
At the start of the music video you
can hear a bit of laughter from
Holly, I decided to leave this in the
video to show the happiness
between Holly and Isaac who are
the couple, but Holly is cheating
on Isaac.
In this scene I decided to change
the colouring of the video, this is
when Isaac first sees Holly and
Oscar together, the change of
colour represents the realisation
of Isaac.