Kuda Ruzvidzo received feedback on several elements of their music video project. For the narrative, most audience members understood the concept but some were confused by the ending. For the lyrics, people understood the theme of sadness and could connect them to the visuals. The video effectively used flashbacks but some lighting effects made it too dark. Technical quality of the camera was also an issue. The digipak design successfully portrayed the artist as R&B and followed conventions. Color and the star image on the cover received positive comments. The advert included standard information but could be improved design-wise. Overall, the project followed conventions with some areas for quality and clarity improvements noted.

1. WHAT HAVE YOU LEARNED FROM YOUR
AUDIENCE FEEDBACK?
Kuda Ruzvidzo

2. NARRATIVE
In terms of the narrative I have learnt that the audience understood the whole
concept of the music video. They seemed to have understood the narrative
and many could relate to it. This made my music video successful in its
purpose, as the whole purpose of it was to show emotion and tell a story.
To improve, I found out that some were confused with the ending, therefore in
future I should make sure the story comes to a climax fully. Even though the
goal was to leave the ending a mystery, many people would have preferred to
know what happened. However overall, the main narrative was understood
and was effective for the majority of the audience.

3. LYRICS
The lyrics of the song were understood by the target audience, they had a
clear idea on the whole theme of sadness and heartbreak. I found out that
they could also link the lyrics to the visuals, which follows the conventions
from Goodwin’s theory.
I also found out that the video itself helped to bring the lyrics to life as they
clearly showed what was happening and made the whole video make sense.

4. VIDEO
The video itself made sense to the target audience, which is overall the aim. Many
said the idea of the flashback really made the video. Without the flashbacks it
would have been harder for them to understand the full concept of a relationship
“disappearing”.
There were some issues brought up however, such as the lighting. The lighting in
general before the editing was normal, however as I added more effects it got
darker and more mysterious. I made this effect to reflect the cold and sad nature
of the whole music video. However this caused more people to mistaken the
darkness for lack of quality. Although the camera itself was not the best quality,
due to the editing I may have made it too dark for people to really see the effect
that I was intending to put across.
Moreover, the camera was considered to be of low quality, which was another
barrier for me creating the best quality image and video.

5. DIGIPAK
Many of my target audience thought the
digipak I made
was very effective. They thought it
immediately showed what type of artist
Esther was, a strong RnB singer, which was
the initial idea. Also the conventions of a
digipak were followed with all the features
included such as the record label, the
barcode, the artist name and album name,
the track list etc. The colour palette was also
a big part of he positive feedback, as it is
bright and eye catching to everyone. It
would stand out from all other albums.

6. DIGIPAK
The idea of Star image on the front cover was
another factor mentioned
which follows the conventions from albums in the
RnB genre.
This was another popular part of the digipak that
seemed to be widely noticed.

7. ADVERT
The advert had all the main
features needed that are
conventional. These included
the website, the date of
release, reviews or
comments, where to buy the
album etc. I included all of
these, however there were
still areas that could have
been improved in terms of the
design. Some I found out that
the design was not
necessarily the best, however
it does link very well with the
digipak and music video.

8. OVERALL
Overall I think my media products followed the conventions of their particular
style and linked through out. There were some areas of improvement such as
the quality and making sure the target audience fully understand the concepts
by making things clearer. However the feedback in general was positive with
good constructive criticisms.

9. WHAT HAVE YOU LEARNED FROM YOUR
AUDIENCE FEEDBACK?
Kuda Ruzvidzo