My media product uses and develops conventions of real pop music videos. It follows conventions such as using close-ups of the artist to showcase emotions, camera movement to follow the artist, and tying the visuals to the lyrics of the upbeat song. Locations were chosen that fit with the bright, colorful style of pop music videos. The casual outfits of the artist also fit the genre. Editing was done to the beat of the song and slow motion was used to emphasize certain moments. B-roll and blooper footage were also included to add fun, positive vibes. The digipak packaging develops conventions by including images and lyrics while identifying the artist, record label, and songs to promote the product.

1. In what ways does your media product use, develop or challenge forms and
conventions of real media products?
Jasleen Batra

2.  According to the theorist Turrow, genre provides creator with a
comfortable mould in which narrative can be explored whilst not stifling
creativity.
 The genre of my music video “Jaywalk” by Brayton Bowman is pop. The
song is upbeat and catchy which allows it to fall into the mainstream.

3.  Camera Shots : Positioning of the
camera is key within this genre as the
use of close ups allows the cheery and
upbeat emotions of the artist to be
presented.
 Camera Movement: Is necessary in
following the artist/band to keep the
narrative going.
Mise-en-Scene:
 The London Bridge shot took place at
night, with the use of street lights and
phone flash to give the actor the right
lightning. Through this, I was able to
create bright scene which is a
convention within the pop genre.
 Another one of our locations was in
London, outside a house as it gave us
the contrast of light and day. The fact
that we shot the scene at midday, this
links to the convections as it makes the
scene very colourful.
 A bar in London was our third location.
Again it was dark because of the shoot
taking place at night however the busy
road behind gave a lot of light because
of cars head lights, and also the lights
at the bar itself.

4.  According to the theorist
Goodwin another main
convention of the music video’s
is a star image which suggests
that the artist is always dressed
fashionably and is the main
focus.
 The outfits that were presented
in my music videos are mostly
casual and simple but are what
is seen as in style.

5.  The use of blooper/messing around
shot, I believe are a convention to
the pop genre.
 It presents an element of fun that i
feel translates to the audience and
gives a positive vibe to the music
video.
 During research I found that its a
convection that takes place in many
real media products. An example i
found was the music video to “I like it
like that” by Hot Chelle Rae where it
cuts between backstage footage of
the band having fun.

6. “Sometimes you’ve got to Jaywalk” “If you cant let go of yesterday.”
 Another convention Goodwin sees as important is that music videos show a
link between the lyrics and the visuals . An example form my music video is the
walk as the lyrics say ‘sometimes you’ve got to Jaywalk’.

7.  The convention that there needs to be a link between the lyrics
and the visuals holds more of an importance to other genres
however I felt it adds to the music video by illustrating the lyrics
rather than having music play over random footage.
“It was hard to” “Now I can see tomorrow chilling across the street”

8.  A convention that is key to music video is editing to
the beat of a song. An example from my music video is
where the camera moves back to represent the lyrics.
“If you take two steps forward and one stepp back. ”

9.  The use of slow motions is another element
that many music videos use, to emphasis on a
certain moment or during a part where the
pace of the song has slowed down.

12. The Front cover
 An image that focuses around the artist
to allow the audience recognise the
product being sold to them.
 Titles are used to grab the attention of
the audience which why they are usually
presented in bold.
The Inside
 There must be a consistency throughout
the product. Which why for my digipak i
used images taken during the production
of my music video so that the digipak
could link directly to the music video.
 With most digipak a lyric book is included
with all the songs featured in the album
and images of the artist.

13. The Back cover
 Should always have a track List of
the songs featured.
 A background image that relates
back to the rest of the digipak .
Which again is another image
from the production stage.
 Should have a barcode for the
selling of the product.
 A record label and credits
presented in small print
establishing all the other people
involved. Something that is
presented in real media products.

15.  Artist’s name and album title are poisoned in the centre and given the
biggest font so that it is clear to the audience what is being promoted.
 Record label, which is used to relate to real media products.
 Featuring songs from album is used to create hype for audience who may
be familiar with the artist’s work.
 Album front cover create a synergistic link to the digipak and the album
cover.