This document discusses various conventions of music videos, albums, and artist websites. It provides examples of conventions like having a clear narrative, outfit changes, and location changes in music videos. Digipacks typically include details like the artist photo, song list, and album theme. Websites usually have pages for shopping, photos, and promoting new releases. The document then discusses how the creator's music video for the artist Monetté follows conventions like establishing shots, outfit changes, and close-ups while also challenging some conventions like not sexualizing the artist. Real media products like Adele albums and Nicki Minaja's website provided inspiration.

2. What are the conventions of a digipack? What are the conventions of a music
artist website?
Digipack
• Barcode
• Picture of the artist
• List of the songs
• Theme of the album
• Album name
Website
• Home page
• Store page
• Photo page
• Promotion of a new album or
single
• Tour dates
• Social media

3. Examples

4. What are the conventions of a
music video?
3 or more minutes long
Clear story or narrative
Used for publicity or entertainment purposes
Normally Fantasy like or a reality
Outfit changes

5. Example AM to PM
Am to pm by Christina
Milian about her sneaking
out to go to a party. This
shows a clear narrative. I
used a clear narrative for
my own music video.
Her outfit changed
represented her as
being the same as
every other teenage
girl dancing around in
their room.
Shows her getting ready
to sneak out which makes
her relatable to other
teenage girls who have
snuck out. I made my
artist relatable by making
my narrative about a
break up.
She dances which
shows the
performance side to
the video and is
probably used for
entertainment
purposes.

6. What are the conventions of a
pop rock video?
Clear narrative
More than one location
Outfit changes
Variety of shots
Distinctive beat
Some or none special effects

7. Taylor Swift – I knew you were
trouble
She shows flashbacks of her relationship and why they ended up
breaking up. This is a clear narrative. This makes her relatable to teenage
girls who have probably have gone through the same thing. I decided to
use the idea of flash back to tell the story of my music video but I'm
using one flask back not mini ones.
This is an example of a low angle shot, I used a similar shot to this in
my music video where Monetté is with her two friends in the park.
I am going to use a similar shot this in my
music video as I will be using a close up
to show the audience the emotion that
Monetté is feeling.

8. Example Shut Up and Drive
In the beginning of the music video there is an
establishing shot to show the location of the video,
which is a car garage.
The narrative of the music video becomes clear as
Rhianna fixes the car and later uses it in the car race.
Rhianna changes her
outfit to show another part
to the narrative.

9. Where have I followed these
conventions?
I used an establishing shot
at the beginning to show the
location and to make it clear
that the narrative will be
about a journey.
I showed the second outfit
change that Monetté has I
also showed her in a
comfortable environment
with her friends.
I used a close up so the
audience will be able to
connect with Monetté. It
also makes the audience
sympathise with her.

10. More examples
I used a tracking shot because
I wanted the audience to feel
like they were on the journey
with Monetté.
I used the performance
element of Monetté playing
the guitar, as I wanted the
audience to feel like they
were being told the story.
I showed the change of
location.

11. Where have a challenged
the conventions?
I didn’t sexaulise my
artist I wanted the focus
to be on the and not her
body.
I decided not to put my
artist in the middle
because I wanted to link
the video to the theme of
isolation.
I represented my artist as
being strong because I
wanted the audience to
see the independent side
to her.

12. What real media products
inspired me?
As Adele has similar
values to my artist, I
decided that I would use
her album cover as a
template for my digi-pack.
On the homepage of
Nicki Minaj’s website she
has a slide show, I
decided this was an
aspect I wanted to use on
my website.

13. Big Girls Don’t Cry - Fergie
https://www.youtube.com/watch?v=agrXgrAgQ0U
The story line in this music video inspired me as it is
something similar to the vision that I had. In this
video Fergie leaves her companion which is what
Monetté does in my music video. I studied the way
that the storyline was portrayed and put my own
interpretation on the storyline of Waste My
Emotions.

14. Touch My Body – Mariah Carey
I used these shots from touch my body in my music video because it was a critical
point in my music video. This would show the first time Monetté shows her strength
as this would be the scene where she leaves Jason. The audience will be able to
connect with Monetté and it will also engage them because it’s a happy ending for
her.