Andrew Goodwins Theroys

1. Music Video Analysis of
Maroon 5:Sugar
Andrew Goodwin
Theology
By Kenya Bell

2. Andrew Goodwin
1) Music Video demonstrates genre characteristics (e.g. Stage performance in
metal videos, dance routines for boy/girl band)
2) There is a relationship between the lyrics and the visuals( Either illustrative,
amplifying or contradicting)
3) There is a relationship between the music and the visuals( Either illustrative,
amplifying or contradicting)
4) The demands of the record label will include the need for lots of close-ups of
the artists and the artists may develop motifs which recur across their work.(
e.g. A visual style)
5) There are frequent references of the notion of looking (screens within scenes,
telescopes) and particularly voyeuristic(sexual) treatment of the female body
6) There is often intertextual references (to films, TV programmes, other music
videos)
7) Weather the video is primarily performance based, narrative-based or concept-
based and how elements are used in it.

3. Genre Characteristics
Maroon 5’s song ‘Sugar” is classed as disco, funk-
pop and blue eyed soul. The instruments typically
used are electric guitar's, drums etc. All of these
elements are seen in this music video, as shown
below you can see all the different instruments.
Adams image shows him to be angle like for example
on the video there is a bright light behind his head
showing he is more important than the others. His
image is very smart he is never dressed casually he is
always in a suit but he has to be because he has to
look smart for the weddings.
The genre does not have typical locations,
because every music video is unique and keeps up
the bright colors but never the scenes. The only
locations that are the same are the studios where it
focuses on the artists rather than the narrative.

4. Relationship between lyrics
and visuals
“Yeah you show me good loving” the man singing this song does not reive any
love apart from him just being present at a wedding because is a well known artist
but this contradicts him singing the song because it is almost like he is the spokes
person for all the grooms and brides that show each other love.
He sings the lyrics “You are the one thing. The one
thing, I'm living for” which is the main principle of the
video that there are people who are getting married
because they cant live without each other.
“I just wanna be there where you are” This part
of the lyrics fit well into the visuals because he
is traveling to where the wedding party's and
when this line is song he is at the venue.

5. Intertextual Reference
The crashing weddings idea has a link to the film “Wedding
Crashers”, this film focuses on two males crashing
weddings and hiding there own identity. This links to the
music video because the band hide their identity until the
last moment when they reveal themselves to the wedding
party.
During the music video the main singer ends
up alone, just like the male blond character in
the film. This links to Andrew Goodwin's, theory
because it shows that this music video is
centered around the narrative.
In these two pictures they are wearing the
same costume, which shows the producers
are bringing elements from the film into the
music video.

6. Intertextual references
Most of weddings on this video where not real they had actors and models as the
bride and grooms. However the weddings nearer to the end where real weddings,
this links to the film because the film was all staged also to give the audience more
background to intrigue them.
There is another intertextual reference to the film where the film ends with the
couples driving away mentioning to each other about crashing more weddings and
them the music video starts off with the band in the car taking about crashing
weddings.

7. Relationship between music and
visuals
There is a steady beat of a guitar and drums at the
beginning of the video this link to the visuals as the
visuals show the scenes just being set up ready or the
main event.
There is a scene which shows someone playing
the drums this goes to the beat of the music.
The noises are screaming go with the huge crows
of the wedding party that are seen on screen.
Then near the middle of the song Adam is alone with a
very low guitar playing, which shows that he is the main
focus of this scene and music should be over powering
him at this point and neither should any of the other
people who have been in the previous scenes.

8. Are there close-ups of the
artist and star image motifs
Throughout the music video the main singer has
many close-ups. He is always seen in the video
even throughout the narrative he take the priority,
some close-ups are obscured by the wedding guests
but they are blurred as they are not the record labels
main priority.
A motif is present more
frequent nearer to the
end of the music video
because the video is
coming to an end
meaning the produces
want to round up the full
video in a couple of
seconds reminding the
viewers of what they
have seen.

9. Is there references to the
notion of looking?
There is a notion of looking when it comes to the wedding party waiting for
something to happen from behind the curtains, them making a big deal
about this encourages the audience to also do this. We are shown the
wedding as an outsider because neither the audience nor Adam was
meant to be at the event as is is a personal time, which makes this even
more spectacular that we are apart of it.
Adam looks into the camera to make himself
seem desirable, he is reaching out straight to
the audience, using himself to draw them in.
He is the main focus of this scene and they
have managed to do this by making
everything around him black so the audience

10. Is the video category illustration,
amplification or contradicting?
How much of each?
“Im hurting, baby, I’m broken down I need your loving, loving I
need it now” These lyrics contradicts the visuals on the screen
because he is content and happy on the video but the lyrics
would lead you to think that he would be unhappy. The reason
for this could be because he needs to feel happy so he try's to
make others happy to make himself feel better. He hides the
fact that he is hurting inside.
The curtain comes down on the chorus of the song, which link
to Adam because he is hiding his identity so that represents
him hiding his feelings behind a screen. Although there is a
contradiction because the curtains do come down however he
does not show his try feelings.