3. 1.MUSIC VIDEOS DEMONSTRATE
GENRE CHARACTERISTICS
Most Drum and Bass music videos are filmed at live events where the artist
of the song is performing the song. In this case the video is the opposite,
the music video tells a story and the artists of the song cannot be seen in
the video.
It has an abstract storyline to it which is common in Dnb videos, as the
video has got much relation to the lyrics. They also tend to have fast cuts
in the video in the same tempo of the song, whereas this video uses is one
long continuous shot. To build up the visuals that match the build ups in
the song, shots of various different people doing different activities make
the video constantly interesting and exhilarating.
4. 2. THERE IS A RELATIONSHIP BETWEEN LYRICS
AND VISUALS. THE LYRICS ARE REPRESENTED
WITH IMAGES
The lyrics are represented with the visuals, as
the video is based around a missing girl and a
man who’s fleeing from the police. As the song
title is ‘Lost and not found’ the video shows
missing girl posters which is what the video is
based around. The beginning of the video
shows various different people around the
location of apartments/motel building. The
long continuous shot panning around these
different people and places makes it look like
we are searching for the missing girl.
5. They are both then
found by the police who
break into their room.
The man is arrested by
two police with force
like he's a dangerous
man, whereas the girl is
taken out with a female
police officer who puts
a blanket round her to
calm her down. At this
point, the lyrics are ‘I’m
never gonna let you go,
I’m never gonna let you
down
The heart has taken
control’.
We are lead to believe at this point, he's kidnapped her and she's upset as she's very
distressed. The lyrics of ‘There’s no one around, There’s no one around’ are repeated, this is
the break down of the song. The visuals are completely different to what he is saying as
there is clearly many people around, all watching him being arrested and film cameras there.
6. It suddenly then turns as she grabs the police woman's gun and
grabs her to hold her hostage. As she does this, the chorus
kicks in, making the lyric, music and visuals something happens
at the same time, making it exhilarating to watch. She then is
able to help the man escape free, then able to get in a car and
drive off again. As she pushes the police woman away to drive
off, the lyrics sing ‘Lost and Not Found’. Which now changes
everything, as they were lost, found by the police, then able to
escape again so they aren't found.This changes the
audiences interpretation
of him, as we think he
isn't a bad guy kidnapping
her, maybe they have run
away to be together.
7. 3. THERE IS A RELATIONSHIP BETWEEN THE MUSIC
AND VISUAL. THE TONE AND ATMOSPHERE OF THE
VISUAL REFLECTS THAT OF THE MUSIC.
The events in the video match the music well in the video. The song
stays at a steady pace throughout the song, and as the visual take us
on a journey around the location seeing different things, it builds up
the tension as we don’t know what we will see entering a room etc.
The music isn't intense drum and bass, its quite chilled and the
visuals present that as the footage is all shown slightly slowed down.
It also gives a chance for the audiences to look at what's happening in
the shot, which they could miss if it was in real time.
8. 4.THE DEMANDS OF THE RECORD LABEL WILL INCLUDE THE
NEED FOR LOTS OF CLOSE UPS OF THE ARTIST AND THE
ARTIST MAY DEVELOP MOTIFS WHICH RECUR ACROSS THEIR
WORK (A VISUAL STYLE)
The video doesn't’t feature any of the band or the vocal singers in the
video. The can video focus’s on telling a story throughout. The fact
that they have chosen this type of music video shows that the artists
involved are already well developed and popular in the industry. They
don’t have to promote themselves by being in the video. Also that
they have probably paid a director to create this video for them, the
record label believed this song was good enough for that.
It sticks to chase and status’s theme of videos, as from their ablum
‘Brand New Machines’ which this song is from, the other well known
tracks have music videos with hard-hitting storylines. Such as ‘blk
and blu’ and ‘Alive’.
9. The song, ‘Blind Faith’ can be
heard at the beginning of the
video. It’s a previous song of
theirs which is from their album
‘No More Idols’ and released in
2011.
http://www.tubechop.com/watch/
7476198
It has been put in to make it look
like it being played from a passing
car. It makes good publicity for
the song and themselves. Also
gives the audience an ideas of
other songs they create and
marking their stamp on their
10. THERE IS FREQUENTLY REFERENCE TO NOTION OF
LOOKING (SCREENS WITHIN SCREEN, MIRRORS,
STAGES, ETC) AND PARTICULARLY VOYEURISTIC
TREATMENT OF THE FEMALE BODY
There are lots of images of the ‘missing girl’ shown on posters and
televisions. These only show off a young girl smiling and doesn't
show her off in a sexual way. It is also same for the man, there is a
notion of looking at his wanted posters, but doesn’t show of his body
to the viewer, which contradicts Goodwin's theory. The video is
concentrated on telling a story rather than faulting the female body.
11. 6. THERE ARE OFTEN INTERTEXTUAL REFERENCE
(TO FILMS, TV PROGRAMMES, OTHER MUSIC VIDEOS
ETC)
At the beginning of the video there is the reference to Chase and
Status’s song, ‘Blind Faith’ which I have already addressed.
The title of the song is playing of the saying, ‘Lost and Found’. The
reference links to the storyline of the kidnapping, the fugitive and
the missing girl. A storyline which is often used in films and TV
series. It turns the music video into a short story.