1. From this Lady Gaga video ‘Telephone’ she has used iconography of the
coke cans, which can appear to be quite, outrageous which is quite
distinctive to Lady Gagas style however this is contrasted with her
outfit, as she appears to be wearing diamonds and a black leather
jacket. This can be seen as juxtaposition as she uses product placement
for the cokes as many average people drink from coke everyday but
enable to connote her pop star look she has made it look as it could be
poverty based being situated next to her extravagant outfits which
contrasts the use of colour between the cans and the diamonds on her
jacket. The use of coke cans is also a form of advertising as many of her
fans would want to purchase the drink if they see Gaga has used the item. The lyrics of this screen shot ‘hello hello baby I
cant hear a thing’ fit with the screenshot as she cannot hear on the phone due to the situation and place that she is in, also
her hand gesture of her covering her ear helps the audience to recognize what she is doing and why
The use of the medium shot signify that she is in a prison as we can see the bars in the background, it can be a common
convention for pop stars to be slightly rebellious and break rules and in this situation it also denotes she has done
something bad in order to get where she is now. The use of dancers is a big convention of pop music videos as in the
background we can see an exotic dancer dancing in a slightly seductive way which would attract the male gaze.
The use of this close up shows a convention of pop as many artists of
this genre like the audience to see the distinct features on their faces, in
this case Lady Gaga has her hand over her face which is a common
convention of her music videos. In this case Lady Gaga is covering half
of her face with her hand, which is denoting that she may be trying to
hide something. However below is another screen shot of her using her
hand gestures, which is connoted through many of her videos.
that the lyrics match the visuals on the screen.
Similarly in this screen shot she also
appears to be covering her face which
shows her convention to be weaved
through a variety of her music videos, this
appears to be one of in this case the
convention here is that she has matched
the lyrics ‘poker face’ to her action. This is
a typical convention of pop as it is
conveyed through many other pop videos
such as Taylor Swift’s video for example
in ‘you belong with me’’ the lyrics ‘’I’m in
my room it’s a typical Tuesday night’’ they are compounded together so
In this screenshot we can see there is a low angle shot attracting the
male gaze this is a typical pop convention and also fits to Laura
Mulveys theory that women are portrayed in a sexual way using
various camera angles, here we can see Lady Gaga connoting her
theory. The male gaze is a common typical pop convention to help
cater for both target audiences of male and female, in this screen shot
we can see the low angle shot showing a clear view of Lady Gaga’s
back side. She also appears to be standing infront of a man which
connotes that she may be used as an object of desire and has very
provocative clothing which is a typical pop convention when pop artists have dancers in background they would also be
wearing quite provocative clothing. This screenshot also allows the audience to get a glimpse of Gaga posing in quite a
sexual way which could be her purpose of this shot as many pop artist are portrayed as being very sexy.