Optimizing Screenshots
Cindy Sun, producer @ Kiyat Games
What is Personality? And Why is it Important?
• “Personality” is a quality of characters to make them feel more
real. It i...
What is Personality? And Why is it Important?
• The US market loves to see characters with personality. Players
don’t want...
Overlap Screenshots with Characters that
have Personality
• In the top 100 Free Games and top 100 Strategy games, many
gam...
Overlap Screenshots with Characters that
have Personality, Examples
Kingdom Rush Frontier
(Looks grumpy)
Kingdom Rush
(Loo...
Separate Example of Characters with
Personality
Kingdom Rush Frontiers
(Mirage looks very sneaky and conniving.
Alric look...
Overlap Screenshots with Characters that
have Personality, Examples
Clash of Lords 2
(Looks cocky and arrogant)
Battle Cam...
Overlap Screenshots with Characters that
have Personality, Examples
Despicable Me 2
(This is not a 2D game
but the persona...
Overlap Screenshots with Characters that
have Personality, Examples
Clash of Clans
(Look at his saliva!)
Hay Day
(Animals ...
Put all Heroes in One Screenshot, to Show
Variety, Examples
• In the top 100 Free Games and top 100 Strategy games, many
g...
Put all Heroes in One Screenshot, to Show
Variety
Angry Birds Epic
(Example of all
Heroes together)
Monster Legends
(Examp...
Put all Heroes in One Screenshot, to Show
Variety
Knights & Dragons – Dark
Kingdom
(Example of all Heroes together)
Clash ...
Put all Heroes in One Screenshot, to Show
Variety
Battle Camp
(Shows all monsters
together)
The 7D Mine Train
(Showing all...
Put all Heroes in One Screenshot, to Show
Variety
Castle Clash
(Shows all heroes
together)
Show Evolution of
Troops/Characters/Monsters
• In the top 100 Free Games and top 100 Strategy games, many
games show the e...
Show Evolution of
Troops/Characters/Monsters, Examples
Battle Camp
(Even without
playing the
game, the player
already has ...
Show a Portion of the Map, but not all
• In the top 100 Free Games and top 100 Strategy games, many
games show select port...
Show a Portion of the Map, but not all,
Examples
Boom Beach
(Fog of War type map)
Angry Birds Epic
(Fog of War type map)
Show a Portion of the Map, but not all,
Examples
The 7D Mine Train
(Shows multiple maps or
stages in one screenshot)
Pyram...
Make Colorful Screenshots in General
• In the top 100 Free Games and top 100 Strategy games, all
screenshots are colorful ...
Make Colorful Screenshots in General,
Example
Knights & Dragons – Dark Kingdom
(Use of different “type” heroes with
differ...
Make Colorful Screenshots in General,
Example
Hay Day
(Use of different buildings to make the
color pop, also, it is not o...
Make Colorful Screenshots in General,
Example
Castle Clash
(Use of the red sash at the bottom to
contrast with the green o...
Make Colorful Screenshots in General,
Example
Empire: Four Kingdoms
(Very cool use of the red ribbon at the top to unify a...
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Tiny Conquerors optimizing screenshots

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Tiny Conquerors optimizing screenshots

  1. 1. Optimizing Screenshots Cindy Sun, producer @ Kiyat Games
  2. 2. What is Personality? And Why is it Important? • “Personality” is a quality of characters to make them feel more real. It is to show the players that characters, like real people, are not perfect. • Usually characters with personality are not always beautiful looking or absolutely pretty. Sometimes they are ugly, because, like real people, they have a “back story”. • Characters with personality are designed in such a way that their pose, expression, and even what they are wearing shows a part of who they are. It is very easy to tell what type of person they are if they come to life.
  3. 3. What is Personality? And Why is it Important? • The US market loves to see characters with personality. Players don’t want to just play the game with any normal characters. They want their characters to have “life”. • The US general public has a culture of thinking that everyone is unique in their own way. Thus, when they see characters in movies, games, or stories, they want to know that, like real people, the characters are unique as well. • Thus, the US market does not like neutral looking characters that are expressionless and could be “anybody”.
  4. 4. Overlap Screenshots with Characters that have Personality • In the top 100 Free Games and top 100 Strategy games, many games have screenshots that show the character art overlapping the main image itself. • This character usually is showing an interesting emotion (have personality). • This character is usually also overlaying text.
  5. 5. Overlap Screenshots with Characters that have Personality, Examples Kingdom Rush Frontier (Looks grumpy) Kingdom Rush (Looks like he’s laughing at an inside joke)
  6. 6. Separate Example of Characters with Personality Kingdom Rush Frontiers (Mirage looks very sneaky and conniving. Alric looks ready to fight. Cronan looks really tough and kind of silly.)
  7. 7. Overlap Screenshots with Characters that have Personality, Examples Clash of Lords 2 (Looks cocky and arrogant) Battle Camp (Not very “pretty” character, but you can tell he looks angry and will beat you up.)
  8. 8. Overlap Screenshots with Characters that have Personality, Examples Despicable Me 2 (This is not a 2D game but the personality is really obvious in this guy’s expression) Castle Clash (This guy just looks like he’s been through a lot.)
  9. 9. Overlap Screenshots with Characters that have Personality, Examples Clash of Clans (Look at his saliva!) Hay Day (Animals look so dopey, clueless, and entertaining)
  10. 10. Put all Heroes in One Screenshot, to Show Variety, Examples • In the top 100 Free Games and top 100 Strategy games, many games show all the heroes crowded together on one screenshot, even though the heroes are really never together inside the game. • This gives players a good indication of the type of characters in the game and the variety of troops in the game. • This could also apply to putting all the interesting items together in one screenshot as well.
  11. 11. Put all Heroes in One Screenshot, to Show Variety Angry Birds Epic (Example of all Heroes together) Monster Legends (Example of all Monsters together)
  12. 12. Put all Heroes in One Screenshot, to Show Variety Knights & Dragons – Dark Kingdom (Example of all Heroes together) Clash of Lords 2 (Example of all Monsters together, but we could adapt it into Items instead.)
  13. 13. Put all Heroes in One Screenshot, to Show Variety Battle Camp (Shows all monsters together) The 7D Mine Train (Showing all major characters together.)
  14. 14. Put all Heroes in One Screenshot, to Show Variety Castle Clash (Shows all heroes together)
  15. 15. Show Evolution of Troops/Characters/Monsters • In the top 100 Free Games and top 100 Strategy games, many games show the evolutionary steps of monsters and troops as they grow older and more powerful. • This gives players a good idea of game progression, and what to aim for. • This is something that we would need additional illustration work in.
  16. 16. Show Evolution of Troops/Characters/Monsters, Examples Battle Camp (Even without playing the game, the player already has a goal they want to reach.) Monster Legends Mobile (Shows evolution of monsters, but in Tiny Conqueror’s case, we can even show evolution of items.)
  17. 17. Show a Portion of the Map, but not all • In the top 100 Free Games and top 100 Strategy games, many games show select portions of the world map. They put the “Fog of War” around the edges of the map to make it feel like this is only a section of the game players are looking at. This could also be part of the original game itself. • This gives players the idea that there is a lot more to explore than what the screenshots show. • Another way that developers show this is through small pictures/previews of the different maps in one single screenshot.
  18. 18. Show a Portion of the Map, but not all, Examples Boom Beach (Fog of War type map) Angry Birds Epic (Fog of War type map)
  19. 19. Show a Portion of the Map, but not all, Examples The 7D Mine Train (Shows multiple maps or stages in one screenshot) Pyramid Solitaire Saga (Shows multiple maps or stages in one screenshot)
  20. 20. Make Colorful Screenshots in General • In the top 100 Free Games and top 100 Strategy games, all screenshots are colorful and vivid when it comes to more elaborate games such as Tiny Conquerors. • We must make full use of the resources and make the screenshot as vibrant as possible to make it stand out more.
  21. 21. Make Colorful Screenshots in General, Example Knights & Dragons – Dark Kingdom (Use of different “type” heroes with different colors)
  22. 22. Make Colorful Screenshots in General, Example Hay Day (Use of different buildings to make the color pop, also, it is not overly busy)
  23. 23. Make Colorful Screenshots in General, Example Castle Clash (Use of the red sash at the bottom to contrast with the green of the land) Clash of Clans (Use of the red ribbon and fire from the dragon to contrast with the green of the land)
  24. 24. Make Colorful Screenshots in General, Example Empire: Four Kingdoms (Very cool use of the red ribbon at the top to unify all screenshot and add vibrancy to the amount of green in the screenshots.)

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