The document discusses how a media student created a pop music video for their class project that both followed and challenged conventions of the genre. Specifically: - The student researched typical conventions like close-ups and used bright colors based on the song's lyrics about money. Locations like a studio and arcade were chosen to fit the theme. - Inspiration was taken from music videos by Taylor Swift and The Saturdays that told narratives through locations like a restaurant. - Mise-en-scene elements like a purple dress were used deliberately based on location. Bright lighting was attempted in the studio but didn't work out as planned. - The video mostly followed pop music conventions but attempted to challenge them

1. In what ways does your media product use, develop or challenge forms and
conventions of real media products?
Before planning my video I did some research into the genre pop and looked at
typical conventions used in a pop music video. Some of the conventions I found
were close ups also known as meat shotsof the ‘main star’, depending on the
song there would be some bright colours etc. This is the reason the actress is
wearing a purple colour dress in the studio location as the dress stands out more
because of the plain background. At the end of my music video my last location
comes into it which is the arcades I filmed at. I decided to go here because of the
bright lights and colours as I realised it fit in well with my chosen song because it
is also all about money. As the song is all about money this means it is all about
what the female wants which is why I have portrayed her showing she wants
things bought for her and the reason she walks away at the end is because the
male isn’t buying her enough things because he can’t afford her as the lyrics say. I
wanted it to look like she is trying to control him because she wants him to buy
her everything she wants.
Most of the pop songs I researched told a narrative and I decided I wanted my
music video to show a narrative between a boy and a girl. I looked at some
inspirational videos to see what they included in their music videos. I looked at
Taylor Swift’s We Are Never Ever Getting Back Together (clip) because it shows
a narrative between a boy and a girl which is what my music video is going to
show because it will fit in well with the lyrics. I also decide to look at The
Saturdays’ 30 Days (clip)because the location used is in a restaurant, which was
one of the places I was thinking of filming mine. I knew this location would fit in
well because I wanted to show a relationship between a boy and a girl and being
in a restaurant would show their romance. It would also show him spending
money on her and the song is all about the girl wanting money spent on her.
I thought about the mise en scene in my music video and decided to use a girly
purple dress along with purple eye shadow and the artist’s hair curled, in the
studio location. For the restaurant location and arcades location I decided to use
a less bright item of clothing as I knew these locations were more interesting.
I think my video mainly follows typical conventions of a pop music video. I also
tried to challenge the typical conventions by using a plain location as I used the
studio. My plan was to use bright lighting in the studio to make it stand out from
the other locations I used. However, it didn’t turn out as bright as I wanted it so I
think it challenges the typical conventions because it doesn’t look as pop as I
wanted it to. When editing the music video together I experimented by using
some effects on the studio location clips. I changed the colours of each clip to see
what it would look like when it was all together. I didn’t think these effects
worked very well together in the end so I decided not to use them.
Goodwin - visuals
My music video supports Carol Vernallis’ theory about the visuals within the
video should illustrate the lyrics. I showed this in quite a few different ways for

2. example, using a cherry sweet when it says ‘the cherry on top’ and an extreme
close up of the artists eye winking when it says ‘it takes more than a wink’. I also
showed some thought beats throughout my music video. I did this by cutting
each shot to a beat. Another way I did it is by putting a white blank picture into
final cut for 1 second so it would flash when the beat changed and this turned out
really well.