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1 of 5
What’s Available?:
 Rock Magazines(Kerrang)
 Classic Magazines(Gramophone)
 Indie Magazines(NME)
 Pop Magazines(Top Of The Pops)
 Country Magazines(Country
  Music)
 R&B magazines( Vibe)

There are lots of Rock/Indie magazines around so
I don’t think there would be a gap in the market
for that. However there are only 3 pop magazines
still going. This could be a possible gap in the
market for a new magazine.
You can tell by
                                                                            the way the main
                             ‘Green Day Exclusive’ is a teaser              dominant image
 The main colour             which would appeal to fans of                  is dressed that it
 scheme is red               the band. Hinting to which                     is a rock
 , white, black and          genre it is.                                   magazine. He has
 blue. This is quite a                                                      tattoos covering
 dark colour scheme                                                         his arms which
 and is common in                                                           would appeal to
 all of NME                                                                 the target
 magazines                                                                  audience for this
 especially the red                                                         magazine.
 title of the name of
 the magazine.                                                                 The anchorage is
                                                                               about an
The font is very bold and                                                      interview with
square, shows that it is not a                                                 Billie Joe. This
girly magazine as it is very in                                                would appeal to
your face, and not flowing.                      The bar code is in the        people who like
                                                 corner of the magazine        that particular
                                                 Hidden away, shows            artist.
                                                 that it’s not important.
The title of the magazine is
                                                  in pink. This shows That it
The colour scheme of                              is aimed at a more female
the magazine is                                   audience as that is it’s
pink, white and                                   dominant colour. The font
purple. This again Is                             is also spirally and flowing
very girly showing                                which is much more of a
that it is aimed at a                             girly font.
female audience.
                                                    The language used on the
The main dominant                                   front of the magazine is
image is of Tulisa. This                            very informal words such
would appeal to a                                   as ‘OMG’ and ‘Blimey!’
younger audience as she                             This shows that is aimed
is a judge on X-Factor. So                          at a younger audience
it involves entertainment                           As the language is simple
and music. She is dressed                           and informal.
very girly with lots of
makeup and a sparkly         It shows a bubble of a young male singer. This
dress on.                    would appeal to a younger audience as they
                             may be fans of the band and this teaser may
                             convince the audience to read it.
The main dominant
                         image is a typical
 The colour scheme       rapper, gangster artist.
 of this magazine is     This suits the magazine
 white ,dark red and     genre as these artists are
 black. This shows       typical artists of the
 that the magazine is    genre. This image would
 not very girly as the   appeal to the target
 colours are very        audience as they are R&B
 dark.                   artists.

The articles are
about Eminem and
Yelawolf so this
would appeal to
the target of the              The barcode is in the
audience of the                corner of the front
magazine. Also                 cover, this makes it
includes Jay Z and             hidden away and
Kanye West                     inconspicuous.
The freebies appeal to the target
The title of the                                        audience, because they are
magazine ‘Kerrang’ is                                   offering posters of artists that
smashed and                                             feature in the magazine, which
fractured. This gives                                   a      appeals to the audience.
the impression that the
magazine is loud and                                              The main headline is about
rocky as the title                                                the ‘return of linkin park’
couldn’t take the                                                 this would appeal to the
music.                                                            target audience of the
                                                                  magazine. The title is very
                                                                  in your face as it is in
The main dominant
                                                                  bright yellow and in the
image is of a man
                                                                  middle of the page.
screaming covered in
tattoos. This shows the
audience the type of                                                  The colour scheme of
magazine it is by his                                                 the front cover is
actions as they may                                                   red, yellow, white and
                          The barcode again is in the
recognize him from a                                                  black. This suggests it
                          bottom corner of the page
band they listen to.                                                  suits the music as it is
                          hidden away and discreet.
                                                                      dark and moody.

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Market research ppt

  • 1. What’s Available?:  Rock Magazines(Kerrang)  Classic Magazines(Gramophone)  Indie Magazines(NME)  Pop Magazines(Top Of The Pops)  Country Magazines(Country Music)  R&B magazines( Vibe) There are lots of Rock/Indie magazines around so I don’t think there would be a gap in the market for that. However there are only 3 pop magazines still going. This could be a possible gap in the market for a new magazine.
  • 2. You can tell by the way the main ‘Green Day Exclusive’ is a teaser dominant image The main colour which would appeal to fans of is dressed that it scheme is red the band. Hinting to which is a rock , white, black and genre it is. magazine. He has blue. This is quite a tattoos covering dark colour scheme his arms which and is common in would appeal to all of NME the target magazines audience for this especially the red magazine. title of the name of the magazine. The anchorage is about an The font is very bold and interview with square, shows that it is not a Billie Joe. This girly magazine as it is very in would appeal to your face, and not flowing. The bar code is in the people who like corner of the magazine that particular Hidden away, shows artist. that it’s not important.
  • 3. The title of the magazine is in pink. This shows That it The colour scheme of is aimed at a more female the magazine is audience as that is it’s pink, white and dominant colour. The font purple. This again Is is also spirally and flowing very girly showing which is much more of a that it is aimed at a girly font. female audience. The language used on the The main dominant front of the magazine is image is of Tulisa. This very informal words such would appeal to a as ‘OMG’ and ‘Blimey!’ younger audience as she This shows that is aimed is a judge on X-Factor. So at a younger audience it involves entertainment As the language is simple and music. She is dressed and informal. very girly with lots of makeup and a sparkly It shows a bubble of a young male singer. This dress on. would appeal to a younger audience as they may be fans of the band and this teaser may convince the audience to read it.
  • 4. The main dominant image is a typical The colour scheme rapper, gangster artist. of this magazine is This suits the magazine white ,dark red and genre as these artists are black. This shows typical artists of the that the magazine is genre. This image would not very girly as the appeal to the target colours are very audience as they are R&B dark. artists. The articles are about Eminem and Yelawolf so this would appeal to the target of the The barcode is in the audience of the corner of the front magazine. Also cover, this makes it includes Jay Z and hidden away and Kanye West inconspicuous.
  • 5. The freebies appeal to the target The title of the audience, because they are magazine ‘Kerrang’ is offering posters of artists that smashed and feature in the magazine, which fractured. This gives a appeals to the audience. the impression that the magazine is loud and The main headline is about rocky as the title the ‘return of linkin park’ couldn’t take the this would appeal to the music. target audience of the magazine. The title is very in your face as it is in The main dominant bright yellow and in the image is of a man middle of the page. screaming covered in tattoos. This shows the audience the type of The colour scheme of magazine it is by his the front cover is actions as they may red, yellow, white and The barcode again is in the recognize him from a black. This suggests it bottom corner of the page band they listen to. suits the music as it is hidden away and discreet. dark and moody.