The document summarizes the results of a survey about creating a music magazine. Most respondents were young females interested in genres like hip hop, rock, R&B and techno. Based on responses about price, the magazine will cost £2.99. It will target students and be distributed in Europe given the ethnicity of respondents. To encourage purchases, each issue will include a freebie and cover concerts, popular music and interviews. The magazine will also have an online component given responses about consumption habits.

1. My SurveyMonkey Results
URL Link:
http://www.surveymonkey.com/s/JNWW7ZJ

2. Gender and Age Almost ¾ of the people
who answered are girls.
Most of them are
between 13 and 17
years, but since it is my
friends who answered I
think most of them are
between 16-18.
So I got most of my
answers from young
people, which were my
intention because they
will be the target
audience in my
magazine.

3. Music Genre Hip-hop/rap and Rock
were the favourites.
But there is also a lot of
people who prefer R&B
and Techno. I decided
to make a dance
magazine because it is
so many rock
magazines on the
market already. Dance
and House also got
some of the votes,
which is something I
will include in my
magazine.

4. Cost and Occupation After looking at my
research, I can see that
most of the votes went
to 2-3 pounds. I
decided to price my
magazine 2,99 pounds
so people will buy my
magazine. Then I will
get money for it, but it
is still not too
expensive because
most of my target
audience will be
students.

5. Ethnicity Most of the people
answering my survey
were Norwegians. Some
of them were mixed, but
it was mostly white
people answering. This is
good because the
magazine will be sold in
Europe and the holidays
I will write about will be
in Europe as well. It will
be sold in UK, but it will
be shipped over to
Norway for 7eleven,
which already sells
international magazines.

6. Why and Where I asked why they would
buy a music magazine to
get some ideas of what I
should focus on in my
magazine. They could
give only one answer on
this question because I
did not want them to
press all of the answers.
After looking at this, I
decided that I will give a
freebie in every magazine
even though it may just
be a poster. I will always
write the latest on
concerts, most popular
hits right now and
interviews. After looking
at this, my magazine will
also be available online.

7. How Often They would buy a
music magazine
either once a year
or once every 2-3
months. Magazines
is not as popular as
it used to be
because of all the
new technology.
This made me think
that I should give it
out every month
instead of every
week.

8. Buying Music Most young people
now use Spotify or
YouTube to listen to
music. It is mostly
older people buying
CD’s now a days. I will
make a Spotify list
where I will put all the
latest dance music in
available for everyone
to subscribe too, and I
will recommend other
playlist for everyone to
have a look at. I will
also write something
about YouTube-
accounts you should
check out.