The document analyzes survey responses from the target audience of a proposed music magazine. It finds that the audience is mostly male, aged 16-18, students who may have part-time jobs. They are primarily white British and interested in rock music. To appeal to this audience, the magazine should cost £2-3 and include interviews, reviews, and freebies like posters. This will encourage both weekly and monthly purchases from loyal readers who consume media at newsagents and online.

1. Questionnaire Analysis and
Reader Profile

2. Are You a Boy or Girl?
Male
Female
This graph tells me that my target audience is more aimed at a male audience.
Because of this, it tells me I could apply it to a male audience by using the male
gaze so I can apply it successfully within to the audience by using more bands
with female members or just female artists to do this. To apply the magazine to a
more female audience I can use bands with male members and show hegemonic
masculinity so it apples to the female audience who enjoy rock music.

3. What’s Your Age?
13-15 yrs
16-18 yrs
19-21 yrs
22-24 yrs
This graph shows me that the age range of my target audience is at 16-18
year olds. From this audience I can influence the reader by using cultural
hegemony to show them different bands within their genre of music to
broaden their music genre and taste to make them buy the weekly
magazine.

4. Which of the following best describes
your Ethnicity?
White (British)
white (Irish)
Other (White background)
Asian
Asian (British
Other (Asian background)
This graph shows me the ethnicity of the music genre is White British people. It tells
me that my magazine I will create is aimed at this group but I will attempt to
broaden this so the different ethnicities will read the magazine, I could research
different bands that appeal to different ethnicities to expand on the target audience
so I could have more people interested in reading it and people more interested in
the genre.

5. What’s Your Occupation?
Student
Part Time work
full time work
Unemployed
Temporary job
Other
This graph tells me that because of the age range of the audience, they’re
going be in education. It also tells me that because of this they could have a
part-time job where they can purchase different magazines with a
disposable income which can contribute to their own music taste which is
rock music.

6. How much would you pay for
a Music magazine?
50p-£1
£1-£2
£2-£3
£4-£5
£5+
This graph tells me how much I should be aiming to sell my magazine for. Because of
the many competitive magazines sold in Newsagents and Supermarkets, from weekly
to monthly publications, it shows I should aim to put my magazine from £2-£3
pounds to appeal to the target audience who will buy the magazine.

7. What’s your preferred Music
Genre?
Rock
Punk
country
Indie
Alternative
This graph tells the genre of music I should write about for the magazine I will create.
Because of the figures the target audience have shown that they want a more rock
music magazine. I will include artists and bands that are both mainstream and
underground to my audience to appeal to them so they know what sort of magazine
I will create, this will broaden their music taste as well to broaden their genre and
show that there’s many bands out there that they don’t know about.

8. Why do you buy Music
Magazines?
Freebies (posters)
Competitions
Interviews with
Celebritites
Reviews
This graph shows me different ideas for what I can include in my magazine which I will
create. The target audience has shown me interviews and freebies are something
desired because they’re items the target audience will search for. In order for the
target audience to buy it I will include something e.g. a few posters for the use of
cultural hegemony in order for the audience to buy the magazine because of the
different artists I'll include in the magazine.

9. How often do you buy music
magazines?
Weekly
Fortnightly
Every Month
Every 2-4 Months
Every 5 Months
This graph tells me that the audience do enjoy getting the magazine’s
they read, from the weekly and fortnightly statistics it shows the more
loyal and long term audience who really enjoy what they want from the
magazine. From the monthly statistics, it shows the less reliable audience
aren't as interested in what the magazine offers. A reason for this could
be because the magazine isn’t in the their style e.g. for music magazines
it isn't their music taste if the particular magazine has heavy metal inside
it.

10. How do you consume
media?
Newsagents
Online
Supermarket
This tells me that the target audience engage in different ways when consuming
media so they know they’re not missing out if the information they want is within
the magazine or online. Because of this, it shows that the target audience can be
loyal to what they follow, whether it’s Technology, Music or make-up etc, through
how they get their information and the choice if they find it relevant to them.

11. How often do you go to a gig?
Weekly
Monthly
Every 2 months
every 6 months
every year
From this graph, I can tell that maybe some music magazines do emphasise some bands
to the point of going to see them live. It shows how loyal to some bands people are as
well as how much they enjoy the genre of music that they listen to. I used this question
because I was interested to see if any people did go to any gigs and how many they go
to, if they’re at multiple gigs across an amount of time (e.g. 6 months). The graph proves
my question so that cultural hegemony from the magazines could be a factor towards
the viewing of some bands live for the target audience.

12. Reader Profile
Gender: Both Male and Female.
Age: 16-20.
Occupation: Student.
A majority who attend gigs (concerts) to see what bands they enjoy are like up close.
A majority who buy new music every month because there’s so many bands and not
everyone will want to keep listening to one band for too long.
An audience who’ll talk about this with their friends so that they can influence people to
listen to their type of music.
An audience who Listen to the radio so they listen to their favourite type of music.
An audience who’re in bands of their own so they can look up to artists they enjoy.
An engaged and loyal reader who’ll read it over and over so they enjoy what they read
about their genre of music.