1. TASK 8 – AUDIENCE RESEARCH-QUALITATIVE-
AUDIENCE PROFILE AND FOCUS GROUPS
TASK 8 – TARGET AUDIENCE RESEARCH USING QUALITATIVE METHODS
SUCH AS FOCUS GROUPS
Feelings about music
magazines
Name – Zesshan
Age - 17 He doesn’t buy them
Ethnicity – Indian enough and didn’t really
Lives in Solihull, West know about them. He
Midlands
thinks they are
Currently is a student, but
plans to study media at interesting to look at,
University but the magazines he has
seen don’t seem to target
people like him. He said
How he uses music they seem to target older
Attends concerts quite man that can afford to
regularly and is a buy a magazine, whereas
passionate fan of music, he can’t as he is only 16
but thinks ticket prices and doesn’t have a part
are too expensive really. time job.
Uses iTunes to download He likes the look of the
music NME because of the
Listens to music every design, colors and the
day for personal bands featured in the
enjoyment, and magazine.
relaxation “I couldn’t
live without it”. Bands and artists he
likes- Two Door Cinema
Club, the Vaccines,
In a music magazine he would like Likes to know what’s happening to date Arctic monkeys.
to see famous well known bands with his favorite bands and artists. For
or artists included. example the latest gossip, tour dates,
albums being released Loves music, especially
He would also like to see the latest indie rock, but is really
news, interviews, and gigs/festivals He also mentioned that he would like to keen to find out about
with very bright colors that know a little bit of the history of indie new bands and artists
complement each other. rock music. How it started etc. and how they started
out.
Also he would like a magazine
that provides information about He would also like to
new upcoming bands. find out who inspired
them to start a band.

2. Feelings about music magazines
He doesn’t buy them enough and didn’t really know about them. He thinks they are
interesting to look at, but the magazines he has seen don’t seem to target people like
him. Even though he said he can afford them because of his part time job he said he
wouldn’t have the time to read them unless they really interested him. He likes the look
of the NME and KERRANG because of the design, colors and the bands featured in
the magazine.
Bands and artists he likes- Jamie T, Oasis, Foo Fighters and Odd Future.
Name – Ben Loves music, especially
Age – 16 indie rock he loves the
Ethnicity – White whole image of the band
British and the instruments
Lives in Solihull, West used. He said he would
Midlands love to find out about
Currently is a student, what bands/artists do
but plans to go to when they are on tour
university but isn’t and the inspiration of
quite sure yet what he new tracks.
wants to do there as he
is keeping his options Would like to see
open. pictures of his favorite
bands at festivals. And
exclusive interviews with
them.
How he uses music
Attends concerts very
regularly and is a
Likes to know what’s
passionate fan of music,
happening to date
he is also attending a
with his favorite bands
festival later in the
and artists. For example
summer. Even though
the latest gossip, tour
he says the tickets are
dates, albums being
expensive he believes
released
they are defiantly worth
it, plus he has a part In a music magazine he would like
To see famous well known bands or artists He also mentioned that
time job so can afford
included. he would be attracted to
them.
buying a music magazine
He would also like to see the latest news, if there were
Uses ITunes to
interviews, and gigs/festivals with very bright competitions available to
download music and
win tickets to see a band.
said “I feel lost when I colors that complement each other.
Also free gifts in the
don’t have my iPod best
As well as this he wants there to be an indie magazine e.g. posters
thing I have ever
brought. fashion page and where he can purchase the
clothing from. He believes that fashion is a major
component of indie rock music.

3. Feelings about music magazines
He doesn’t buy music magazine because they don’t seem
to be aimed at people like him. He said they appeal more
to older men because of the bands and also the prices of
the magazines are too expensive. He also said that the
Name – Sean content of the magazine didn’t really appeal to him. He He plays the guitar
Age – 17 did say he liked the colors of the NME as they stoodout and learns his favorite
Ethnicity – White on the page songs. He would like
British to find out how his
Lives in Coventry Bands and artists he likes- Jake Bugg, Green Day, Arctic favorite bands got
Currently is a student, monkeys and Blur influenced into music.
but plans to go to What musicians were
university and study they inspired by?
either business When did they form
management or media their band?
studies depending on
how he gets on in his Also like the image of
A levels. the indie rock scene.
For example fashion,
hair.
How he uses music
Has never attended a
concert even though Likes to know what’s
he would love to. The happening to date
reason for this is with his favorite
because he never finds bands and artists. For
out about them. He example the latest
says money isn’t the gossip, tour dates,
problem as he has a albums being released
part job it’s just
finding out about tour He also mentioned
In a music magazine he would like that he would be
dates. To see famous well known bands or artists included. attracted to buying a
Uses ITunes to music magazine if
He would also like to see the latest news, interviews, and there were
download music and gigs/festivals with very bright colors that complement
said “I update my competitions available
each other. to win tickets to see a
IPod most days
because I use my IPod band. Also free gifts
He made very clear that he would like regular tour dates in the magazine e.g.
every day when with various bands so he doesn’t miss out on seeing his
traveling to college. posters
favorite bands and artists.