The target audience for the media product is people 18 years and older. While both genders are part of the audience, the creators felt that female viewers would engage more with the love aspects of the story. They aimed the product at those who enjoy thriller films by gathering feedback from a focus group of thriller genre fans. The typical audience member is described as a 18-year old female who likes horror movies.

1. Evaluation
Question 4

2. 4. Who would be the
audience for your
media product?

3. Target Audience
The age of our target audience is 18+, we chose this age
because it is suitable for our rating and also we feel that
people of that age would enjoy our opening more. The
gender that I thought would be the target audience was more
female. I think they fit better for the film as there are some
love aspects but both genders are part of the target audience
but the female gender would be better. Choosing the
classification of our opening didn’t really affect any of our
creative decisions as we knew what the 18 classification was
about and we knew what to put in it. It could have affected
some of our decisions as there are certain limitations to what
you can put it.

4. We wanted our target
audience to be aimed at
people who watch thriller
films. This is why in our
focus group we had also
asked people that had a
passion for the thriller
genre as they were the
best people to ask in order
to get improvements.

5. This is someone who represents the typical audience member. She is
female, 18-years old and enjoys horror films. She was also one of the
people that we had included in our feedback video.

6. This is someone who represents the typical audience member. She is
female, 18-years old and enjoys horror films. She was also one of the
people that we had included in our feedback video.