1. FFY (Films for You)
Movie Mayhem
Movie mix
Film Fanatic
Block Buster
Idea’s ForFilm
Magazine Name
Movie Magic
Blue Screenings
Cinemix
Picture Perfect
Movie Medley
New Cinema
Cineflicks
Love Film
Film Reel
Name
Within our group we came up with a brainstorm of ideas for the name of our Film Magazine. Above are all of the ideas that
we were able to come up with. After conferring in our group we chose the best five names that we felt were the most
effective and we then carried out a tally chart to see which named was favoured by people within our target audience. We
chose 40 people from within our target audience, all female and those who love watching films and we then received the
results below:
Movie Magic
Block Buster
Film Reel
Cinemix
Movie Mayhem
I
IIII
IIIII
II
IIIII
IIIII
IIIII
IIIII
I
IIIII
II
After looking at the results that we received back it was easy to see the clear winner which was ‘Cinemix’ which received just
over 50%, others such as ‘Movie Magic receiving very poor scores. We came to the conclusion as a group that this was going to
be the name of our Film Magazine as this was the dominating name that was chosen by our target audience. We also felt that
is was a clever name as it links to the cinema and the type of things you would eat when going to the cinema, and the
audience would therefore be persuaded to pick it up and buy it. The other names were not as effective as they did not stand
ourt as a big selling film magazine and that is why we chose not to pick those names.
CINE/MIX: - The name is very effective as the audience is able to identify straight away that the magazine will be
Film Magazine due to the fact it has ‘Cine’ in the name. When first looking at the name the audience are easily able
to relate the word ‘Cine’ to cinema which shows that it has a clear correlation with film. The word ‘Mix’ is slightly a
play on words as the audience can interpret it as there being a mixture of films being promoted within this
magazine and others may interpret as when they go to the cinema and buy pick ‘n’ mix sweets to eat while
enjoying the movie that they are watching. It was also a big hit with the people we asked and we thought that this
was the only choice for us.