The document discusses the design choices made for the front cover of a digipak and poster for a music video. For the cover, an image was selected that was prominently featured in the video and encompassed its overall theme. The image brightness was increased and a black and white filter applied to create a strong background for the text. Black and white was chosen to represent the binary oppositions explored in the narrative. The text color was adjusted from red to a different shade that tied to elements in the video. The poster uses a similar shot to what was in the video to make it recognizable while still including familiar elements, and also applies a black and white filter for cohesion.

2. When creating the digipak I was took great care in deciding what to
use for the front cover. I used this image because not only is it an
image that we have repeated several times throughout the video it
is also a very strong image like many of Bastille’s own single covers. I
feel that this shot encompasses the theme from throughout the
video far better than if I was to use any other image from the video.
When editing the image I increased the brightness to make the
subject matter of the image more obvious. I have also used a black
and white filter to create a strong background for the text. Black
and white also works well for my album cover as our video includes
many different binary oppositions. It was Levi Strauss who believed
that narrative is made up of binary oppositions and our narrative
includes several. Such as life and death, happy and sad, love and
loss, dark and light. Using a black and white cover emphasises this
use of binary opposition creating a binary opposition within the
black and white of the cover.
The text I have used for the cover is the same as that used on the
official single cover from Bastille however I have changed the colour
of the text in creating out cover. I originally intended to make the
text red to not only stand out against the black and white image,
but because red has connotations of danger and love. Both these
themes were included in my video. However the text appeared too
dark and after experimenting with different shades I decided on this
colour as it also ties in the video because it is the same colour as
the flowers used in the close up shot at the beginning of the video.

3. For the poster I have used a shot that was not included in the video. However instead I have used a
similar shot where the protagonist is facing the camera. I have done this to make the poster more
recognisable to those who have already viewed the video, as they may recognise the protagonist or
the setting or the flowers we included in the video as part of the mise-en-scene. If the viewer does
not recognise all of the elements I have included in the poster they may at least recognise one. Like
the digipak I have used a black and white filter to create a cohesive feel throughout the ancillary
products.