This document discusses how the media product of a film trailer for "The Heist" uses conventions of real film trailers. It chose Pathé as the distribution company because it distributes both large mainstream and smaller niche films similar to "The Heist". The trailer includes a production company logo at the beginning to look professional, as most trailers do. It uses titles with the film name and release date to identify it as a trailer and set a serious tone. Dialogue between characters hints at the plot without revealing too much. The soundtrack complements the mood and builds tension throughout the trailer.