The document discusses how the media product uses conventions of real horror films in its opening sequence. It establishes the main location and provides backstory on the missing girl. It also uses titles with an italic black font as seen in real films. Sound effects and music were added to create an eerie and suspenseful mood. While some conventions like dark shots without text were adapted, overall the opening sequence successfully employs horror film conventions through techniques like faded titles and establishing the film's location.