This document analyzes the front cover of Mojo Magazine and discusses how it adheres to and deviates from conventions of music magazines. The front cover uses both direct and indirect modes of address through eye contact. It features the Beatles and includes tags and puffs to intrigue readers. While it follows conventions like a large unique masthead and sans-serif font, it breaks the "left third rule" by placing the main feature on the right third. The contents and articles continue the bold color scheme and include pictures, quotes and details to engage readers in stories about music.

1. Mojo Magazine
Analysis

2. Front Page
Magazine covers usually use a direct mode of address,
this means that the main image is connecting with their
audience by looking directly into the camera to create
eye contact, therefore they are drawing in their
audience. However the main image on this magazine is
using both direct and indirect mode of address. This is
due to Paul and John looking into the camera to connect
with their audience, whereas George and Ringo looking
in another direction. This goes against the usual usual
codes and conventions of a music magazine.
The masthead on this front cover also follows the codes
and conventions of a music magazine. It is in a large,
unique font that is behind the main image. This along
with the sans serif font connotes that the magazine is a
down to earth magazine that focuses solely on the
music. The slogan “The Music Magazine” further
supports the point that this magazine’s main purpose is
to promote music.
The anchorage text shows that the main focus of this
issue of the magazine is the Beatles. The typography of
this text is also Sans Serif, from this we can see a house
style being set up.
The numerous selling lines/straplines of different bright
colours help the magazine stand out and attract its
target audience. From the contents of the straplines
and the main image I can tell that the target audience is
a niche C2DE audience. This is due to it being all about
the Beatles as well as other bands that were popular
with the working class 30-50 years ago.

3. This magazine has several tags using words such as
‘special’ and ‘The Truth!’ to catch and intrigue their
readers. These are also plugs. The puffs on this
articles help anchor the mode of address of the
magazine which is another code and convention of
music magazines. One way this front cover goes
against the codes and conventions of a music
magazine is it does not adhere to the left third rule.
The main feature article is in the right third.
This magazines top strip tells the reader other
information as to what is in the magazine that readers
might also find interesting. This helps to capture
potential readers interest.
The pugs on this magazine act as its ‘ears’. The free
CD pug also acts as a tag, this attracts its potential
readers as the magazine has something that the
others do not. It makes Mojo exclusive. The pug on
the right side is a picture if David Bowie which will
attract his fan base as they will want to know what is
happening with him.

4. Contents

5. The house style from the from cover has carried
over. The bright bold colours make the magazine
fun and engaging to read.
Pictures have been added on the side and
matched up with the text so the magazine is
easy to navigate. This is a code and convention
of a music magazine. Several colloquialisms
have been used so that the readers feel included
and cool that they understand what others
wouldn’t.
The slugs along the bottom also adhere to the
codes and conventions of a music magazine.
These show what subject is being commented
on by the picture of who is talking, for example
Paul Du Noyer is Mojo’s resident Beatles expert.
The typography is very similar to that of the
front cover, this implies that the magazine is very
professional and takes its music seriously. Its also
shows that it is very well established. Again this
further supports and strengthens the in-house,
for this magazine that is reds, blues, oranges and
reds. This implies that the magazines is bold,
relevant, fun and interesting.
On the previous contents page there are a few pull quotes, these are used to engage the reader
and pique their interests. If they like what they read in the pull quotes they are more likely to
buy the magazine and read the article. It further shows that this magazine knows that they are
doing and take their jobs seriously.

6. Double Page Spread

7. The in-house
colours ahev been
carried over. We can
now establish the
house style. Thus
the the colours red
and black with a
bold fun font. They
have also used a
bleed, this means
that the image goes
across two pages
and is a code and
convention of music
magazines. The
copy of the article is
very uniform and
keeps to the point.
Moreover it is
professional and
tells the reader
what they want to
know/ what they
would be interested
in.
They have included another pull quote to make the article more interesting for the
reader as well as including a timeline of what happened around this time. This is
good as it will jog the memory of older readers allowing them to remember what
they were doing at that time and feel included, it also helps younger readers as it
teaches them what happened without being patronizing. The article also has drop-
cap which is another code and convention of music magazines allowing the article to
look professional and just plain interesting.