My music magazine uses and develops conventions of real music magazines in several ways: 1. It includes elements like mastheads, layouts, images and text found in magazines like Vibe and Q. 2. The cover uses a masthead, cover lines and main story similar to Vibe. 3. Inside, the contents page and double-page interview follow conventions for formatting and layout seen in Q and NME. However, it also challenges some conventions by using a black-and-white cover image and multiple smaller images on the contents page rather than one large image. Overall, the magazine draws heavily on researched conventions but puts its own spin in a few key areas of design and visual

1. Q1. IN WHAT WAYS DOES YOUR MEDIA
PRODUCT USE, DEVELOP OR
CHALLENGE FORMS AND
CONVENTIONS OF REAL MEDIA
PRODUCTS?

2. Research
 Before creating my magazine I researched real music magazines, and I found out there
are 4 main elements in the convention of magazines. These things are; masthead, image,
layout and text. All of these things I have taken into account in the making of my own
magazine.
 The main magazine I researched into was Vibe magazine, which is a successful
R&B/hip hop magazine.
 From this research I have been able to see how I want my magazine to look and what
elements I want to include, and how my magazine compares and differs from the
conventions of current real music magazines.

3. Music Magazine Covers Used For Inspiration

4. Cover of my music magazine
I feel that my music magazine uses realistic elements that real music magazines do. My
magazine uses a masthead, cover stories, a good layout and an image, just like most real
music magazines do.
The masthead on my cover ‘VOLUME’ is inspired by research into real music magazines.
The font I have used is in a san serif, which gives a sharp, fresh and sleek style to my
magazine. This type of font is attractive to a younger audience, which is suitable for my
target audience. Magazines such as NME, Vibe and Billboard use a san serif font.

5. Cover of my music magazine
When creating the cover of my magazine my main inspiration was Vibe
magazine.
Masthead
I have positioned the masthead across the whole top of the cover to attract the
attention of the audience straight away. The position of this masthead conforms to the
conventions of current music magazines. This is because it is big and bold and
therefore very clear and easy to see and read. The red of the masthead also contrasts
against the white background, which also makes it stand out and easy to read.
The model covers the centre of the masthead which does not really conform to the
conventions of most music magazines. This is because not the entire masthead is on
show, and so people who are not familiar with the magazine will not know when they
first look at it. The idea of covering the centre of the masthead came from Vibe
magazine.
The masthead position and even the font is similar to Vibe magazine. The reason I did
this is because Vibe is already a popular selling magazine and so I can be sure that
the masthead will attract the attention of the audience. I believe the name of my
magazine is conventional as it is short and easy to remember. The fact it is named
‘Volume’ also relates to music.

6. Text
The text I have used I believe conforms to the conventions of current music magazines because the layout of the text is
clear, all articles relate to the genre of the magazine and all articles advertised on the cover are included inside the
magazine. Most music magazines I researched have the cover lines down the left and right hand sides of the cover and
have the main cover line in the bottom centre of the magazine. This is the reason I positioned the cover lines where I did
on my magazine cover.
For the cover line ‘All new interviews’ I used a different font to attract more attention to this certain article. As the
audience is buying this magazine because they are interested in R&B/hip hop, they are most likely going to want to read
the interviews with music artists in this genre of the music industry.
I have also used a different font for ‘Alicia Keys’ in the cover line ‘The return of Alicia Keys’ to attract people to this
article. The use of a different font will make the audience want to go straight to that article to see what Alicia Keys is
doing now she has returned back to the music industry. Other magazines I have researched including Vibe and Billboard
also used different fonts on their covers to emphasise and draw attention to certain articles.
At the very top of the cover I have added a banner of R&B/hip hop artists names. This is to give the audience an insight
of what artists feature in the magazine. This idea came from Vibe magazine.
Cover of my music magazine

7. Cover of my music magazine
For the main cover line ‘Rebecca G’ I have placed it towards the bottom centre of the page as this is the article that is in
the double page spread, and so therefore is the main selling point of the magazine. The size of this text is bigger than all
other cover line text, so people can see this is the main article. I have also added an outer glow to the text to show the
article is an extra ‘special’ feature within the magazine.
‘I want to be an icon’ is placed under ‘Rebecca G’ to make the audience want to read more about what R&B/hip hop artist
Rebecca G has said. The purpose of ‘Rebecca G I want to be an icon’ is to make the readers want to go straight to the
article to read the interview. Using a main cover story does follow the conventions of a real music magazine, which I have
found out through researching real music magazines. The colour of the text on the cover is red, white and black which
follows the theme of colours I am using throughout the magazine.
Image
The image of my model falls in to the conventions of real music magazines. The model on the cover is looking straight
into the lens of the camera, which will help catch the eye of the audience, as they can see the eye contact and feel as
though they are involved with the magazine. This is a typical convention and most music magazines follow this idea.
Although the image I have used I have edited into black and white. This idea is from Vibe and Classic Rock, which are
the only music magazines I have seen that use a black and white image. Therefore, I am challenging forms and
conventions of real music magazines.
I have also placed a barcode in the bottom right hand corner to make the magazine look and feel more real. Next to the
barcode is the price of the magazine and the magazine’s website. I got this idea from Billboard magazine.

8. Music Magazine Contents Pages Used For Inspiration
Q Magazine Kerrang! Magazine

9. Contents page of my music magazine
Masthead
Within the masthead I have included the name of the magazine, as I believe this will make the
name of the magazine stick in the readers minds and become more recognisable. Having the
masthead include the name of the magazine, as well as having it in the same font as the covers
masthead, is to help the magazine establish a brand name. The slightly angled ‘V’ in the word
volume also helps to establish a brand name for the magazine. Q magazine for example, also
uses the magazine name in the contents page, for the same reasons I mentioned above. Many
other music magazines including NME, Mojo, and Mixmag also include the magazine name in
the contents page. This therefore shows that this feature of my contents page follows
conventions of real music magazines.
Layout
The layout of the contents page is very much inspired by Q magazines contents pages. I have
laid out the text into different sections and boxes to make the reading of the text easier for the
audience. The text is split up into the sections ‘features’, ‘Tinie Tempah Special!’, ‘regulars’ and
‘Volume Review’ so the audience can see what is included in the magazine, but also they are
able to choose what section they read first depending on what articles they are interested in.
This is a typical convention that most music magazines use.
Within the sections, there are quite a lot of articles which shows the reader that there is a lot of
content in the magazine. This ensures them that they are not going to be wasting their money
buying a magazine which has no content.

10. The main section of articles are located on the left hand side of the page which I think is not the best position for it. I believe that I should
have positioned the articles down the right hand side of the page so when readers open the contents page, this will be the first thing they
see. NME and Kerrang! magazine have the articles on the right hand side, although Q magazine have the articles on the left hand side.
Because of this I believe I neither developed nor challenged this convention.
In the top right hand corner I have added a box advertising subscriptions to the magazine when readers go to the website and sign up.
When researching music magazine contents pages I have seen this feature in magazines such as NME, and so I followed the conventions
of this real music magazine.
I have added black banners to make it easier to see the titles ‘features’ and ‘regulars’, and to make them stand out more against the white
background. The red banner at the bottom of the page advertises a ‘free CD with the copy of the magazine’. I got this idea from both Q and
NME.
Text
The text I have used I believe conforms to the conventions of current music magazines because the layout of the text is clear, and all of the
articles advertised are actually included inside the magazine. Along with main articles I have included a sentence underneath to give the
audience an idea what the article is going to be about. This feature is used in magazines such as Q and Kerrang! which is where I got the
idea from.
To the left of each articles title, I have included a page number which is in a different colour and bigger font than the article title. This is so
the audience can first see quickly what page the article they want to read is, but also because the page numbers go up to 56 they can see
there is a lot to read, which will make them think they are getting value for money if they purchase the magazine. I also think adding page
numbers makes the contents page look more professional and real.
Contents page of my music magazine

11. For some of the text I have used a different font. The reason for this is to attract more attention to certain pieces of text than others for the
purpose of the reader. For example, I have used a different font (also the different font I used on the front cover) for ‘Tinie Tempah Special’
to let readers know that the hip hop star Tine Tempah is featuring in this month’s copy of the magazine. A different font and colour from the
rest of the text will attract readers to this piece of information as soon as they open the page. For this section I have also placed it in a box
to make it more eye catching to the reader and stand out slightly more on the page.
Images
The layout of images I used challenges the conventions of real music magazines. This I because I used three images similar in size and two
smaller images, rather than using one image that is much larger than the rest. Music magazines typically use one larger image to show
readers what the main article is going to be about. This image may even include a quote. What I have done to my images which does follow
conventions of real music magazines, is added a page number to the bottom right hand corner of the images. This is so readers can quickly
see what page the articles are on.
A convention of real magazines I have also followed is the continuation of the colour theme that I used on the front cover. This is to give the
magazine a house style that makes the magazine look professional and sleek.
Contents page of my music magazine

12. Music Magazine Double Page Spreads Used For Inspiration
Vibe MagazineQ Magazine

13. Double page spread of my music magazine
Masthead
The masthead is positioned on the right hand side of the page, so this
is the first thing readers see when they turn to this page. The
masthead of the double page spread is titled ‘Rebecca G’ as this is
the name of the model in the image, and is who the interview is
based on. The double page spread article is advertised on the cover
in the main cover line, and is one of the articles in the contents page.
This convention is typically used by real music magazines and this is
why I chose to use it in my magazine.
Layout and Image
I have followed conventions of real music magazines by keeping to
the colour and layout theme of the rest of my magazine. For example,
I have used two banners that match the layout theme of the banners
on the contents page. I have kept with the colours red, black and
white which follows the theme colours of the entire magazine.
I have placed the image on the left hand side where it covers the
whole page. This challenges conventions of real music magazines as
music magazines usually use more than one image across both of
the pages. However, I believe that using one image works well as it
follows the sophisticated and sleek look of my magazine.

14. Text
I have laid out the text in three columns, which is typically used by music magazines. I did not want to challenge this convention because I
think the text could become hard to read if more columns were added. I have used a larger size font for the first letter of the first paragraph so
it is clear to the reader where the interview starts.
In between two of the paragraphs I have used a quote from the interview to make readers want to read the whole interview. I have used the
quote ‘People don’t really know the real me’, as fans of the music star Rebecca G will want to read the interview to see if she explains her
‘real’ self. This is typically used my most music magazines.
I have used a friendly, chatty mode of address which I believe will relate to the age of my target audience. I did not want to use a formal
language as this is not the type of language the magazines target audience will be able to relate to. Using a mode of address that relates to
your target audience, is a typical convention of music magazines.
Double page spread of my music magazine

15. Overall comparison of my music magazine and
real music magazines