Summer Smith created an indie music magazine using typical magazine conventions like a masthead and cover lines on the front cover. However, she tried some different elements like having the cover model look to the side instead of at the camera to make her look more dramatic. In the contents page and front cover, she used a consistent red, grey, and black color scheme. For the double page spread, she placed key visual elements in the upper corners and included subheads and a headline to break up the copy and inform readers. Her indie magazine represents a younger social group of women as her target audience.