The witness statement summarizes feedback from a survey about pitching a magazine called Revolution. 50% of respondents thought the pitch went very well while 50% thought it was good. All respondents thought the information was explained clearly. Most respondents couldn't remember if any information was missed, but 2 mentioned the profit/loss breakdown needed more clarity. Responses were mixed on engagement - 50% felt engaged throughout while 50% only during some parts. All respondents thought Revolution would become a top competitor in the future. Ratings from males averaged 4/5 but females averaged 3.5/5. Comments addressed making the profit/loss clearer and praised aspects like eye contact and a professional appearance.

2. Witness statement comments

3. The first question I asked in the survey monkey
questionnaire was “How well did you think the
pitch for Revolution went?” As I had 6
responses 50% had said it went very well and
the other 50% said that it was good therefore
if I had to pitch it again I would need to
impress the audience more as well as the
publisher and get a higher percentage of
responses in the very good column.
The next question I had asked was “Was the
information explained clearly and in detail?”.
The response for this was that all 6 responses
had said yes; therefore if the pitch was needed
to be done again the information would be the
same just change the presentation side of it.
Survey Monkey Feedback

4. For the 3rd question I had asked “Was there
any information which I missed? If so what was
it?”. 4 of the respondents had written that they
couldn’t remember so therefore I will need to
make sure I focus closely on certain things to
see if I miss anything by looking at it in detail,
however the other 2 of the 6 had mentioned
about the profit and loss breakdown which
was a fair point as I needed to go back and
change it as it was really complicated and
didn’t really make any sense.
For the 5th question I had asked “Did the
presentation engage you in any way?”. From
this question I had people answer both “yes”
and “some parts”. 50% said yes that the pitch
did engage them as they were able to
understand the magazine whereas the other
50% which answered as “some parts” were
engaging so I need to make sure if I did it again
I could keep the audience engaged throughout
the pitch.

5. The next question which I had put in the
survey was “from the pitch do you think
Revolution will become a top competitor to
Kerrang! In years to come?” 100% of the 6
respondents had answered “yes”; this was a
good question to get answers from as looking
at the pitch the magazine should be successful
and knowing people will purchase it.
When I had asked “How would you rate the
pitch?” I got responses from both male and
female. The males had all rated the pitch as
4/5 which I thought was reasonable, never the
less the females rated the pitch differently,
75% of the females rated the pitch at 4/5 but 1
female had rated it at 2/5 therefore cause the
average rating for females 3.5/5.

6. The last question which I had asked was “Any
other comments or concerns?”. A respondent
said that the profit/loss breakdown was a bit
confusing but overall the pitch went well and
in detail, however others mentioned that I had
made good eye contact with the audience and
I was dressed in a professional manor, whereas
a respondent had mentioned that the social
media pages were impressive to see therefore
gave me an edge on getting the publisher to
have an interest in my magazine and how
widely known the magazine can come through
social media.

7. Production plan
Week beginning: Sunday 24th November 2014
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Take pictures so I
can start to
produce my
magazine
Edit the pictures,
so therefore they
can be placed in
the magazine
Place edited
pictures onto
magazine so
structure of
magazine is
coming together.
Structure interview
So that the interview
will run smoothly and
appropriately for
whom I am
interviewing.
Deliver the
interview so their
is content
relating to the
pictures which
have been taken.
Edit the interview
content (proof
read) so it is
appropriate to the
magazine and runs
fluently without
any grammar or
spelling mistakes.
And proof read
the magazine.
Add interview into
the magazine so
the magazine can
be completed and
ready for the
consumer to buy
the product. And
release the
magazine on the
1st December
2014.
Who will be
involved:
Me and a friend
Who will be
involved:
Editor
Who will be
involved:
Editor and
Designer
Who will be involved:
Me and a writer
Who will be
involved:
Me and the artist
getting
interviewed.
Who will be
involved:
Editor and writer
Who will be
involved:
Editor, writer and
designer
Equipment
needed:
Camera
Equipment
needed:
Computer
Photoshop
Equipment
needed:
Computer
Photoshop
Equipment needed:
Computer
Equipment
needed:
Camera
Microphone
Chair
Voice recorder
Equipment
needed:
Computer
Equipment
needed:
Computer
Photoshop
Budget/Costs:
£ 349
Budget/Costs:
£1449
£205.78
(Adobe Photoshop
Creative Cloud)
(12-Month
Licence) (PC/Mac)
Budget/Costs:
£1449
£205.78
(Adobe Photoshop
Creative Cloud)
(12-Month
Licence) (PC/Mac)
Budget/Costs:
£1449
Budget/Costs:
£349
£139
£45 (6 fold up
chairs)
£79 (portable
digital voice
recorder)
Budget/Costs:
£1449
Budget/Costs:
£1449
£205.78
(Adobe
Photoshop
Creative Cloud)
(12-Month
Licence)
(PC/Mac)
Complete by:
24th November
2014
Complete by:
25th November
2014
Complete by:
26th November
2014
Complete by:
27th November 2014
Complete by:
28th November
2014
Complete by:
29th November
2014
Complete by:
30th November
2014

8. Sources
• Camera - http://www.currys.co.uk/gbuk/cameras/digital-cameras/dslr-cameras/canon-eos-1200d-
dslr-camera-with-18-55-mm-75-300-mm-telephoto-zoom-lens-22001915-
pdt.html?intcmpid=display~RR#cat-0
• Apple computer - http://www.currys.co.uk/gbuk/computing/desktop-pcs/apple-desktops/apple-
imac-27-21399870-pdt.html?intcmpid=display~RR#cat-0
• Photoshop - http://www.amazon.co.uk/Adobe-Photoshop-Creative-12-Month-
Download/dp/B00E3J2UGG
• Microphone -
http://www.ebay.co.uk/itm/like/151652628314?limghlpsr=true&hlpv=2&ops=true&viphx=1&hlpht
=true&lpid=108&chn=ps&device=c&rlsatarget=&adtype=pla&crdt=0&ff3=1&ff11=ICEP3.0.0-
L&ff12=67&ff13=80&ff14=108
• Portable voice recorder – http://www.guitarguitar.co.uk/recording-
studio/detail.asp?stock=10043014542558&gclid=CPS2ppb9hsUCFSvJtAodvmsAhQ
• Foldable chairs - http://www.ebay.co.uk/itm/6-X-Chair-No-1-Scancentre-Swedish-Fold-Up-dining-
chairs-/191562949126

9. Legal and ethical issues
• Copyright
Before producing my magazine you need to be aware of laws which are that I need to be able to make sure that I have contacted
companies and requested there acceptance to use their logo’s or images from a specific website/page to use in the process of
producing my own magazine. Another law is that you need to be able to show proof of your acceptance of the company to use
their logo so that you are not in trouble for copyright laws and if you have proof of the acceptance then you can use that logo in
your magazine. For my magazine I will have the copyright logo just about the masthead of my magazine and I will do this by filling
out a copyright form (See next slide) and sending it off and then get my requested conventions under copyright.
Data Protection act - The Data Protection Act controls how your personal information is used by organisations, businesses or the
government. Everyone responsible for using data has to follow strict rules called ‘data protection principles’.
For my magazine I must make sure that the information is used fairly and lawfully, used for limited, specifically stated purposes,
used in a way that is adequate, relevant and not excessive, accurate for example the front cover image and DPS interview is
correct and professional, handled according to people’s data protection rights, kept safe and secure and not transferred outside
the UK so no one else can get anything from my magazine to produce their own without the adequate protection which I need to
safely secure my magazine Revolution!.
Source: https://www.gov.uk/data-protection/the-data-protection-act

10. Intellectual property (IP) - The intellectual property which I will contain on the front cover and the DPS of my
magazine would be the Facebook, Twitter and Instagram logo. By containing the Facebook logo on each of the
pages for my magazine allows the readers to go onto Facebook and have a look at the page and if they like
what they see then they are free to like and dislike the image or posts which Revolution! Do. However by
containing the Twitter logo on the DPS as well as on the front cover allows each of the readers who read the
article to follow the artist or band which the interview is based around then they are free to write posts on the
Revolution! Feed and like tweets which happen or dislike them depending on what has been tweeted. The final
social media icon which I have contained on the Revolution! Pages is the Instagram logo, just like the twitter
one the Instagram allows the readership to follow the magazine, band or artist on Instagram and like their
posts and comment on them making Revolution! A top magazine from having loads of followers and comments
based on what is in the issue and what the readers want to see. To register a part of your magazine you need to
go through the copyright registration which is fast and has a low cost. This is good for my magazine because I
can get copyright on the images, content and masthead name on Revolution!. You can register through 2 ways,
you can register online or by post. The online form is a form were you have to fill in the details of your name
and what you want to be protected. However the postal registration is similar were you need to fill out a form
and send it to the copyright company then get your magazine protected through that way.
Online registration Postal Registration
Source:
https://www.copyrightservice.co.uk/
register/registration_centre

11. IPSO (Independent Press Standards Organisation) – The IPSO handles complaints about breaches of the Editors' Code of Practice. They operate a
new complaints procedure that is designed to achieve speedy and produce a fair resolution for the complaints. They are able to impose new
sanctions, including the ability to determine the nature, extent and placement of corrections, when they are necessary in order to fix a breach of the
Editors' Code. The complaints procedure is overseen by the Board, and individual complaints are adjusted by the Complaints Committee. To make a
complaint the form is on https://www.ipso.co.uk/oxbxApps/app/complaint1.html as a multiple choice form.
PCC (Press Complaints Commission)
Privacy (Source: http://www.pcc.org.uk/cop/practice.html)
Privacy is key when before making your magazine because you need to make sure that you are not giving out any personal information such as
address, number etc. In order to keep your magazine private with all its information you have to consider keeping the confidential information
somewhere safe which no one is eligible to find out. However if you are subscribing to the magazine to get every issue online or entering a
competition privacy is key so that know one knows if subscribing online their password or personal details such as address and age. Or if entering a
competition in the magazine their information is kept safe and protected so that it doesn’t get lost such as Address.
When producing my own magazine I need to be aware of copyright and privacy. This is because for copyright my masthead name or logo is secure
so no one is able to plagiarise it and use it for a product which their producing. However in order to make them use my logo or masthead name I will
need to be able to give permission to them in order to use the logo or masthead in their production. Also I will need to protect the risk of copyright
for the adverts based in my magazine because they will be all well known brands and they have asked me to advertise them in my magazine so they
should seek permission from users to use their logo.
However for privacy on the other hand for my magazine I will make sure that you don’t need to fill out any key information in the magazine so for
the competition page I will have a slip which has to be cut out and sent of instead of having to right personal information in the magazine and it falls
out or you lose it and it falls into the wrong hands.
Accuracy (Sourced from: http://www.pcc.org.uk/cop/practice.html)
For my magazine I need to make sure I am accurate in a majority of places such as the front cover and the double-page spread (DPS) in order to
make sure I am accurate I need to proof read the language used and edit it if I have to I need to make sure that it is the best it can be. To do this for
the front cover for example I need to make sure the position of the picture is just right and the masthead and picture have the same dimensions
which I need for the front cover. I need to make sure that the headline and abbreviated quote are the exact dimensions and will fit perfectly in the
place where I want them to go on the magazine.
Inside the magazine I need to be accurate in the positioning of the Image on the DPS so that it doesn’t overlap any text or doesn’t express too much
emotion. However I need to be accurate in the flow of the interview so it must go smoothly and make sense, however all the language devices in the
magazine need to be accurate in order to convey real emotion into the reader and allow the magazine to express its real purpose.

12. • Safe working practises
The safe working practises which I need to consider when taking the pictures of the artist for the front cover and DPS would be
the location of the images, so in order to perform the images I need to check that the area I am using doesn’t have any major
hazards which will harm or effect the artist in any way. For the equipment which I am using for example a camera, I need to make
sure that when taking the pictures the area around is safe and the camera is able to take high quality photos so that I can place
them into Photoshop and be able to develop them to put them on the front cover and the DPS. A stand would be beneficial for
the camera because you wont drop it therefore wont break and have debris of the camera going everywhere injuring the artist or
yourself.
Safe working practises for Photoshop however are slightly different because the safe working practises which are used would be
the quick selection tool, the text tool, the eye dropper tool, the font styles and the rubber tool. The quick selection tool is a safe
working practise because it enable you to be able to click on something on one of the pages and move it to where you want it
from the use of the ruler tool, so that the product will be inch perfect and will look suitable on a shops shelf. The text tool
however is a safe working practise also because it enables you to put text on the magazine pages where the pen tool can come in
handy as it enables you to draw a text box around an image or title so that the magazine looks professional and allows the text to
be easily read without conflicting with the image. The eye dropper however allows you to be able to click on a specific colour on
the front cover and have that same colour on the DPS to follow the house style of the magazine to make it effective and
contradictive to other issues, however the house style will change throughout the issues. As the font styles are downloaded from
www.dafont.com it is essential that the font stays on the Photoshop document as you can then repeat the same font style for the
drop capital on the DPS and the main headline on the front cover. The final safe working practise would be the rubber tool, this is
essential for the images because it allows you to rub out any parts of the image on the outline which you do not want and makes
the image look appropriate for the magazine.
The Health and Safety at Work Act 1974 is the primary piece of legislation covering occupational health and safety in Great
Britain. The Health and Safety Executive, with local authorities and other enforcing authorities are responsible for enforcing the
Act and a number of other Acts and Statutory Instruments relevant to the working environment. This Act refers to my magazine
because the personnel involved with this Act have to ensure the health and safety of the personnel for my magazine therefore it
provides a safe working environment for the personnel to work in and produce good quality issues of Revolution!.
(Source: http://www.hse.gov.uk/legislation/hswa.htm)

13. • Reporting of Injuries, Diseases and Dangerous Occurrences Regulations 1995
Employers, the self-employed and ‘responsible persons’ (people in control of work premises) have an obligation to report death
or serious workplace accidents, occupational diseases and specified dangerous occurrences (near misses) to the HSE. This
regulation applies to the personnel for my magazine as well as those involved with the magazine because if something was to
happen to a member of the Revolution! Magazine then a report has to be filled in to show that the person has been hurt or
injured at work. (Source:
http://www.scie.org.uk/publications/guides/guide15/legislation/otherlegislation/healthandsafetylegislation.asp)
The forms which have to be filled in depending on the incident are shown below:
If an incident did happen to occur for example a computer fell off the
desk and smashed the report you will have to fill in would be the
‘report of an accident or a dangerous occurrence’ because the person
who got hurt could be slightly hurt or severely injured so needs to be
recorded to prove what happened, how it happened and what can be
done next time to ensure that it doesn’t happen again.
(Source: http://www.hseni.gov.uk/resources/forms.htm)

14. • What I need to consider when promoting adverts inside my magazine are that some of those
adverts which are in the magazine have to be checked by the ASA so that they can see if
there will be complaints about them, so therefore the adverts have to be appropriate for the
readership, if not the ASA will start getting many complaints and the magazine wont be able
to advertise that certain product if it keeps happening. However if a complaint does come up
on an advert in the magazine then the ASA will be first to sort it out as they sort out the
adverts over many media platforms to see if they are appropriate and not being racist or
inappropriate that some people might become offended by.
• When promoting the magazine itself, a similar rule applies so the adverts for the magazine on
the TV or on the internet the video must contain appropriate content and must try and not
get any complaints from other people to take the magazine off the TV, which therefore will
cause the magazine to lose profit and lose popularity.
• Source: http://asa.org.uk/

15. Calendar events
• The calendar events which I have factored into my magazine would be Christmas because I have chosen
the release date of Revolution! To be the 1st December 2014. This is a key event because it is the beginning
of the Christmas month so therefore the magazine (or a subscription) will be a good Christmas present for
someone who enjoys reading music magazines, especially the rock genre. However this will get more
people to subscribe to the magazine as they will want to read the first 3 issues before the Christmas
special which will benefit the company and it will be a great chance to show how much competition
Revolution! gives by competing with the likes of Kerrang! And NME on Christmas time and see who has
the most circulation at Christmas which allows my magazine to get on the shelves and get people to pick it
yup and subscribe to the magazine.

16. Conclusion
• What went well?
• Through this learning outcome I have learnt how to analyse feedback given from my pitch
and be able to act upon this feedback and make any possible improvements or corrections
which need to be made.
• Another part that went well was that I was able to analyse the legal and ethical issues
therefore I had a great understanding about the intellectual property, copyright, IPSO and the
safe working practises.
• I was able to know and learn about how feedback from a print based media product can help
in the development of the magazine. I was able to produce a production plan for the
magazine and know all the costs which will need to be thought about when producing the
magazine. I also had a greater knowledge of feedback through the analysis of my survey
monkey.
• Even better if?
• Another thing which I could improve on is the layout of my work, even though my work is all
in the PowerPoint from the learning objectives it can get a bit muddled so spreading it out
and less clumped together will make my work more clear and easy to understand.
• Finally the last improvement which I could have done was to keep asking Mr Crafts to check
my work and make sure it has been completed to a distinction standard so that I can move on
to the next learning outcome.