This document summarizes a student's music magazine project. The student analyzed conventions used in Billboard magazine such as minimal text on the cover, large headline font, and pull quotes. The student incorporated these conventions into their own magazine cover featuring a model representing an indie rock artist. Key elements of the student's magazine included the masthead "MISBHV" representing "misbehave", headlines, selling lines, pull quotes, two column layout, and barcode/date. The magazine was designed to represent 16-25 year old indie rock listeners through the clothing of models showcasing two female indie rock artists.

1. Magazine Evaluation
PATRYCJA laska

2. Question 1
In what ways does your media
product use, develop or
challenge forms and
conventions of real media
products?

3. Music Magazine Cover

4. Comparison of Music
Magazines
 The magazine I have taken my inspiration for my own music magazine is the
Billboard magazine.
The lay out of the billboard magazine is quite simple however it has a important
use of conventions in it. The magazine cover uses minimal text therefore the text
doesn’t fill out the page too much . It also made the cover page look organized and
not too crowded. One of the conventions that is used is the Headline which
represents the name of the artist which is on the cover image . In my own
magazine I also included the name of my artist in the Headline to represent who is
on my cover image. The headline is in a big font , compared to other text on the
cover page. I chose to use a big font so the name of the artists stands out to the
audience . Another convention that I used in my own magazine was the ‘pull quote
‘ . I have included the pull quote to give a hint and a overview to what the article is
going to be about. I also added the pull quote to make the magazine article more
interesting , to make the audience want to read it. In my own music magazine,
compared to Billboard magazine I have also used a similar cover image . The
model has the exact same face expression as well the image is taken fairly close
therefore the face is very visible down to the waist . There is also a direct address
to the reader as the artist is looking directly at the reader. The image is taken close
up therefore it was a head and shoulders shot. Lastly the hair of my music artist
has the same style as the Billboard cover artist.

5. Cover Image
On my front cover photograph there is a 18
year old female model called Una. She
represents a female Indie Rock singer ,
represeting beauty, talent and Indie Rock
fashion . She will represent Florance Welsh
from the Florance and the Machiene band. My
female model has ginger hair color just like the
Florance Weslh therefore she will look
identically like her . Her figure is very slim and
hair facial features are similar to the main
singer Florance Welsh therefore was easy for
me to portray my model as this artist . The
photograph was taken by a professional
canon camera. I managed to make the image
very clear and for it to show specifically the
facial expression of the model. I desired for
the cover pages main focus to be on the cover
image as it represents the artist. I have also
used another convention which is the eye
contact ,the audience will most likely focus
and feel the connection towards the artist
because of the eye contact on the cover
image. The image also links to the headline
‘Una’s spicy romance’. Therefore the audience
can recognize the artist because of the cover
image and the headline linking to it. The
clothing that my artist was wearing also

6. Masthead - MISBHV
 The masthead in my music magazine is named ‘MISBHV’ . This name has been
created to represent the word ‘misbehave’. I designed this name to represent the
Indie Rock music genre that my music magazine is based on,
I wanted the masthead to give a hint to the audience what type of music the
magazine represents as well as for it to give dangerous and rocky feeling towards
the magazine . I tried to make the masthead of my magazine original , compared to
all the other music magazine . I wanted the masthead to stand out and interest the
audience because of the unique name. I decided to make the color of my masthead
black on the inside and blue on the outside, to enhance the blue eyes of my cover
artist and them for them stand out. The font that I used for the masthead is basic
however it looks neat and suits the theme of my magazine. The font is also large
therefore it’s very visible and readable.

7. Headline
I have included the headline of my magazine roughly in the
center therefore it makes the cover page look balanced and
organized. The headline stands out and it’s very visible due to it’s
size and color . The color scheme that I used for the headline is
dark blue and white. I have also used a recognizable and
readable font, the size of the headline comes second biggest
after the masthead . The headline links to the main artist on my
cover page as it talks about the artist. The headline also gives an
overview on what the audience can expect from the magazine . I
tried to make the headline interesting therefore it catches the
audiences attention and would want to make them read the
magazine.

8. Selling Line
 I have placed the selling line above the masthead where it’s usually
placed in magazines .The selling line is in the color of white. Underneath
I’ve put a white faded shape , to make an effect for the the selling line to
stand out and be visible. The selling line is in the color of white to match
the color scheme of my magazine. At the same time the selling line
doesn’t draw away the attention from the masthead as the size of the
font is small however recognisable on the cover page. The selling line
gives an idea that the magazine is a brand new Indie Rock magazine.

9. Cover lines/Text
 The cover lines generate the interest to read the rest of
the magazine. The color
scheme for my text black, white and dark blue. I done
this specifically , therefore it stands out from my cover
page. The color also matches the color scheme of my
music magazine . Underneath the text I have added a
white box with a minimum opasity. I have added the
white box for the cover lines to be visible for the
readers. I used a few fonts , this made an effect as the
fonts looked interesting and they were different from
each other. Every cover line that had a different topic
was signified by a certain font. The use of different
fonts also gave the magazine a interesting look.

10. Pull Quote
 One of the page elements that brings visual power to the page is the
pull-quote. Pull-quote is a display element which is used to attract the
reader and to break up long blocks of text. The effect of pull-quotes
depend on their attractiveness, both visual and textual. I used the pull-
quote to make the magazine interesting, and for it to provide some rich,
important thoughts. The pull quote that I have used summarizes what
the article is going to talk about and it represents the issue of the cover
artist. The pull-quote is therefore copied from the main text. As a visual
element the pull quote is instantly recognizable and different from the
rest of the text on the page. The size, color and texture of the pull-quote
is different from the surrounding text. The style of my pull quote is in a
certain font that is eye catching and the color of it matches my cover
page color scheme.

11. Magazine Columns
 Columns are essential tools
to standardize the layout of
the magazine. Columns
helped me in getting order
and structure of the
magazine. In my article
magazine I have used two
columns which made the
layout of my magazine neat
and organised. The text is
over the image which makes
it visible and readable for the
audience.

12. Barcode/Date Line/Issue Number
 A bar code is the small image of lines (bars)
and spaces that is affixed to retail store
items, identification cards, and postal mail to
identify a particular product number, person,
or location. In a music magazine it is very
important as it identifies the certain music
magazine. The date line however gives the
details of the date of the magazine when it
has been produced. On my cover page I
used the barcode and the Date Line for the
magazine to look realistic. On my magazine
article page I have used the date line to
prove the date of the magazine and for it to
look organized. Additionally I added the
website of the magazine if the readers would
want to gain more information about the
magazine . Lastly, on my contents page I
have used the issue number.

13. Question 2
How does your media
product represent particular
social groups ?

14. Indie Rock Listeners
 In my magazine I represented Indie Rock listeners. There is not much
difference between the number of female Indie Rock listeners and the
male Indie Rock listeners . The age range of the audience is usually in
the 16-25 age group. Indie rock draws inspiration from bands such as
the Beatles, The Velvet Underground, and Radiohead. The audiences
expectations for indie rock magazines is free-flowing and straight to the
point. Natural and a stand out color scheme and someone you can
associate with the genre Indie Rock (Artist/Band). As well as adding
engaging headings ,trying to keep to most of the conventions of a typical
Indie rock magazine, like the main picture is usually placed on the right
of the front cover, and starts to cover the mast-head. Indie Rock
Magazine supports all artists of all genre’s of Rock & Roll therefore that’s
what the audience will get out of the magazine.

15. Representation
 In my music magazine I tried to represent two female Indie Rock artists. I have
represented them as Indie Rock listeners in a certain few ways. The cover image
Model represented a female Indie Rock singer. I have taken two photo shoots of
the model. One was a denim photo shoot , were the model wore ripped blue
jeans and a check shirt with a white crop top. The second photo shoot was a
leather one, therefore my model worse a leather jacket, and blue jeans. The
clothing and expression of the model therefore suited the music genre that I’m
presenting. The specific dress code of the artist was used to show the Style and
clothing of a Indie Rock music genre, so the audience just by looking at the image
will be aware of the fact that it’s a Indie Rock music Magazine.
Secondly in the photo shoot for the music magazine article I have also used a
female model. The fashion style of the artist was similar to the cover page artist.
The artists clothing was a leather jacket, a black crop top and blue jeans. The
clothing didn’t vary much from one another however it gave a balanced and good
fashion sense to the magazine. I have used female artists to attract the Indie
Rock listeners which are mostly man and are most likely to get attracted to the
magazine if they see a female model.

16. First Photo Shoot Images

18. Second Photo Shoot Images

19. Expression
 The camera angle of the main artist for the photo shoot has been
mainly close up . The face expression of my main artists is very
appealing and thoughtful , however in some of the photos it’s very
glazed or either radiant. I tried to portray the artists this way
therefore they give a sense of happiness to the music magazine.
And by the clothing that the models are wearing I wanted to create
a contrast between those two, as the clothing and the facial
expressions and poses are both attractive to both men and
women. Also creating and branding the clothing brands to the
general public and target audiences. On the second photo shoot
images the model specifically used hands and arms. In the first
image the hands were laid on the body therefore that certain pose
could attract the audience and drag their attention into the image.
On the second image the hands were laid on the head therefore
that certain pose would emphasis the body of the artist especially
focusing on lower parts of the artists body like the belly. The
certain clothing was also used to to show off the very attractive
parts of the artists body and for it to attract the audience and for
the clothing to look presentable. At the same time I also tried to
make the model look quite badass and aggressive on some of the
images, as this music genre can also be aggressive .
Overall the representation of the artist shows the Indie Rock world
and how are females portrayed within it.

20. Question 3
 What kind of media institution might
distribute your media product and
why?

21. I have chosen the NME to look at as it is a It is
largely associated with rock, alternative and
indie music magazine, therefore it represents
the same music genre that my own magazine
does. The NME main magazine and website
producer is Jo Weakley and the video producer
is Ryan Forde. The group production manager
is Tom Jennings, the Production Controller is
Lisa Cley , the Marketing & Events Executive is
Charlotte Treadaway and the International
Editions are made by Bianca Foster-Hamilton.
The main Publisher is Ellie Miles and the
Publishing Director is Jo Smalley.
The company that produces and distributes the
magazine is the Time Inc.UK
This company produces the NME and
advertises it and a variety of other brands. This
company also has a website that promotes the
NME magazine and has the most important and
new facts about the NME magazine.

22. Production & Distribution
 For my own Music Magazine I would choose the Time Inc.UK company to
produce and distribute the magazine. Time Inc. is one of the largest branded
media companies in the world reaching more than 130 million people each month
across multiple platforms. Time Inc Ltd is a leading UK consumer magazine
publisher. Almost two in every three UK women and over 45% of UK men read a
Time Inc. Ltd magazine. That's almost 27 million UK adults. Time Inc. Ltd's
diverse print and digital portfolio offers something for everyone. I would choose
this company as it comes across as very successful in the United Kingdom. It
would lead my magazine to gain lots of readers and be popular within the UK.
The company is with a large portfolio selling over 350 million copies each year
therefore my magazine would be promoted within the United Kingdom and not
only, this would attract a mass of audience towards my magazine . Key
information would be set on the Time Inc website about my own magazine in a
example the Youtube Channel , the online store, subscription , news and other
luxury information. My music magazine would also have a high budget

23. Audience
 The Time Inc.UK publishes mass audience magazines, therefore my magazine
would also be a mass audience magazine. My own music magazine would be in the
high budget category. Due to the mass audience the magazine will have a large
annual purchase rate. The large purchase rate would lead to the popularity of the
magazine therefore more readers would become interested and the music magazine
would become well known. The magazine would attract a mass of Indie Rock
listeners.

24. Who would be the
audience for your media
product?
Q4/Q5

25. Q4
 In the reference to my target audience I have said within my
evaluation and planning questions that I will cater for a large
audience. The audience of my Indie Rock magazine would be
16-24 year olds. The target audience is both female and male
audience, however there is a difference in the readership in the
Indie rock magazines ,66% are male readers and only 34% are
the female readers . Therefore by this data we can notice how
the male readers are the main readers of the Indie Rock
magazines. The target audience is most likely to be White British.

26. Typical Indie Rock
Reader

27. Ideal Reader
 This is a image of a Ideal Indie Rock listener. His name is Mat and he is 20 years
old, and single. He has his own Indie Rock music band with his friends, he is a
guitarist and apart from that he studies Music Industry at University. Mat’s
nationality is English and he was born in London and still lives in London. Mat’s
fashion style is mostly black clothing that gives him a bit of a punk look. He wears
classic items like a denim jacket, leather jacket, lots of black and white. He enjoys
wearing ripped shirts &jeans that fits in with the Indie style. Mat is interested in
the Indie Rock music genre that starts from alternative rock to post-punk . His
favorite Indie Rock artists are : Arctic Monkeys , The Killers, The Kooks,Kings of
Leon, Oasis, Coldplay ,The Strokes . His spends his free time on band practise
with his friends. Each year during the August Bank Holiday Mat attends a
Reading and Leads Music Festival. The Reading and Leeds Festivals are a pair
of annual rock music festivals that take place in Reading and Leeds in England.
Mat loves going on music festivals with his friends so he can listen to his favorite
bands and be a part of a mosh-pit !

28.  The Indie Rock cafe website ; www.indierockcafe.com is a website
where Mat and other Indie Rock listeners can gain information about the
indie rock Artists&Bands , new realeses any other facts about that
music genre. The Indie Shuffle wesite ; www.indieshuffle.com/ is
another website where a Indie Rock listener could gain informatin about
the most popular Indie Rock tunes and make their own playlist with the
best Indie Rock tracks.
Websites

29.  In my music magazine I have represented the Target Audience by also
making my Model to be a Ideal Indie Rock listener. I have chosen the certain
clothing/makeup/lifestyle of the cover artist to fit in with the Indie Rock
music genre and make the artists look as realistic as I possible could to
portray hair as a Indie Rock singer. There are also signifiers on the cover
page that it’s a Indie Rock music magazine, by adding a few names of Indie
Rock artists in the coverlines. The fashion style comparing to the actual
female Indie Rock listener is fairly similar. On images below you can see a
Indie Rock artist compared with my music magazine artist. By making the
magazine so realistic it can appeal to the real Indie Rock readers.

30. Range of people to show who the
magazine is aimed at..

31. Q6. What have you learnt
about technologies from
the process of
constructing this product?

32. Hardware
 Camera - Canon EOS 700D + 18-55mm IS STM Lens . 18-
megapixel,fast action capture with 9-point AF and 5fps shooting, low
light with ISO 12,800, EF-S 18-55mm f/3.5-5.6 zoom lens uses near-
silent STM technology to focus quickly when shooting stills and more
smoothly when capturing video. I learn how to use the Canon camera,
how to zoom in , use the lens and add effects to make my image
effective. What helped me with the use of the Canon camera was the
instruction booklet.

33. IMAC APPLE
When creating my magazine I have used a Apple Imac , the detailed information about this
Imac is below .
Model Identifier:iMac9,1
Processor Name:Intel Core 2 Duo
Processor Speed: 2 GHz
Number Of Processors: 1
Number of Corses : 2
L2 Cache: 3 MB
Memory: 8 GB
Bus Speed:1.07 GHz
Boot ROM Version: IM91.008D.B08
SMC Version (system): 1.44f0
Serial Number (system): VM010JTF6MH
Hardware UUID: 50B77484-4495-524C-B1F1-CB24BAFE3775

34. Keyboard/Mouse
 I have used a Apple Keyboard with Numeric Keypad - English .The Apple Keyboard with
Numeric Keypad features an elegant, ultrathin anodized aluminum enclosure with low-profile
keys that provide a crisp, responsive feel. It also has function keys for one-touch access to a
variety of Mac features such as screen brightness, volume, eject, play/pause, fast-forward
and rewind, Mission Control, and Launchpad. Its extended layout includes document
navigation controls — page up, page down, home, and end — and full-size arrow keys for
playing games and scrolling through documents. Its numeric keypad is perfect for
spreadsheets and finance applications. And two USB 2.0 ports enable you to connect your
mouse as well as a high-speed peripheral such as a digital camera or printer.
 I have also used a Apple Mouse. The Apple Mouse's Scroll Ball offers full 360-degree
scrolling capability — up/down, left/right and diagonally. You can scroll long web pages, pan
full-size images, maneuver around large spreadsheets, control a video timeline and more.
And you can even click the Scroll Ball to access your favorite Mac OS X features such as
Dashboard, Spotlight or Exposé. It has a Touch-sensitive top shell, Force-sensing side
buttons, Customizable and Optical Tracking.

35. Images

36. SD CARD
 I have used a SanDisk 16 GB Extreme
Pro UHS-I SDHC Memory Card . A
powerful SD™ UHS-I memory card
;shot speeds up to 90MB/s**, transfer
speeds up to 95MB/s**. 16GB*
SanDisk Extreme PRO SDHCUHS-I
Memory Cards give users an
opportunity to explore the true
photographic capabilities without fear
that their card performance will force
them to compromise. With stunning
read speeds of up to 95MB/s** and
write speeds almost as fast, you can
capture even fast-moving shots and
video without missing a frame or a
moment’s action.

37. X SERVE
 I have used a Apple Imac server
.
The new OS X Server is even
more powerful. It's remarkably
easy to install, set up and
manage. And it's as intuitive as
everything else on a
Mac. Designed for OS X and
iOS, OS X Server makes it
easy to collaborate, develop
software, host websites and
wikis, configure Mac and iOS
devices, and remotely access a
network.

38. Software
 Adobe Photoshop CS5 & Adobe Indesign CS5
By using photoshop I could edit images and designs and polishing and
perfecting photos. The images can be disigned for print/web and apps. I
learnt how to correct exposure , adjust colour and lighting , cropping and
striaghting images and more advance edits like moving subjects within
the image or transform images. I also learnt how to add blur effects and
use other tools on photoshop. The Adobe Indesign CS5 helped me to
create a perfect layout for my Magazine Article design and help me with
using columns in my Article.

39. Learnt To Add Layers To the
Text

40. Word Press&Firefox
 I have built my own media blog on Word Press website .Word press helped
me in managing to share my work in a easy way by using a blog .I learnt
how to add blog posts and pages on my own blog as well as add images or
any other content.
 I have used a Mozilla Firefox which is a free Web browser . The browser is a
easy and fast in use, it helped me in my research and in finding the most
important information.

41. Use of Word Press – My media
blog

42. OSX-operating system
Osx operating system is a series of
Unix-based graphical interface operating
systems (OS) developed and marketed
by Apple Inc. OS X is the operating
system that powers every Mac. Built on
a rock-solid UNIX foundation, it’s
engineered to take full advantage of
what the hardware is capable of. The
operating system is easy to use, it’s not
the first time I’ve used this operating
system on a Imac, it’s easy to find and
share everything. The Dock lets you
launch your favourite apps with a click.
Launchpad gives you quick access to
your full library of apps. The Finder lets
you browse and organise your files on
your Mac and in iCloud with ease.
Spotlight search makes locating
documents, launching apps and looking
up information effortless.

43. Powerpoint
 PowerPoint Designer delivers high quality customized presentations by providing
design options that help you maximize the visual impact of the presentation. By
using power I could save presentations in OneDrive. Share them with others and
work together at the same time. PowerPoint is a slide show presentation program
that allowed me to do my work in a fantastic design.

44. Slideshare
 Slideshare gave me the the
ability to upload and share
publicly or privately
PowerPoint presentations,
Word documents and Adobe
PDF Portfolios. Concise,
well-presented content from
top experts. Instead of
scrolling through pages of
text, I could can flip through
a SlideShare deck and
absorb the same information
in a fraction of the time.

45. Q7. Looking back at your
preliminary task, what do you
feel you have learnt in the
progression from it to the full
product?

46. Student Magazine & Music Magazine

47. Forms & Conventions
 I have developed my knowledge in using Photoshop and Indesign. To prove this I have presented the image
of my first magazine which was the Student Magazine and the Music Magazine. Throughout making my
Music Magazine I developed my knowledge about the forms and conventions. First of all I managed to
develop and improve my masthead . In my student magazine I haven’t used any sort of effective layers or
new fonts like I have in my Music magazine. In my music magazine I have used a original font that was
downloaded and after certain layers and colour were chosen for it. In my music magazine the masthead is
effective as the size of it is the biggest on the page which makes it visible to the audience, as well as it stands
out from the other text on the magazine . However on my student magazine the size of the masthead is small
and not very different from the other text which doesn’t look interesting or eye catching. Due to this I can see
how I developed my knowledge of the forms and conventions and of how to use Photoshop to make my
music magazine conventions the best I can.
Student Magazine My music magazine

48. Coverlines
 The coverlines of my Student magazine were generally quite basic and didn’t stand out from
the magazine .The colour scheme of the magazine coverlines was poor and boring. The
coverlines were layed out randomly all over the cover page therefore they didn’t look
organised and neat. There coverline itself wasn’t effective as the meaning behind it wasn’t
very interesting. This is shown below on my first coverline. However the second image
shows a coverline from my Music Magazine, from my contents page. This coverline is
effective as the design of it fits with all the other text. The colour scheme of the coverlines
matches the whole contents page and the dark outline makes the coverline look interesting
and makes it stand out. Due to the font and specific effects the coverline is visible to the
audience and the topic of the coverline is interesting and links with the Music Magazine.
Lastly, I can see how I improved throughout making my music magazine and how my
knowledge of using forms&conventions has developed as well as using Photoshop.

49. Contents Page

50. Contents Page Development
 Firstly as presented my Music Magazine contents page has hugely developed compared to
my Student magazine contents page. My student magazine contents page has a very poor
structure,design,layout,use of images as well as forms and convetions. This also adds up to
not being able to use Photoshop very well because of the first time of me using it.
 Secondly, looking at my Music Magazine it shows huge improvemnts in development of
knowledge and use of Photoshop within creating the magazine. The large improvemnt that I
have made was in being able to lay out the images and coverlines on my magazine and
making them look effective by using certain layers and effects. Another improvement I have
made was in picking the right colour scheme for my magazine as well as on each page of
the music magazine making sure the colour scheme matches with one another.
 I have improved my photographs. I have managed to pick the perfect scenery for my
photoshoot, clothing , make up as well as the model . My ideas of the photoshoot have
developed and my my music Magazine photographs compared to the Student Magazine
photographs have highely development and were taken by my own high quality camera.
 Lastly, I have learnt how to target a specific audience in a magazine by making the music
magazine appeal to the Indie Rock readers.

51. Photoshop
 Whilst making my music
magazine I developed my
knowledge of using photoshop.
I managed to learn a lot of
tools from the basics to the
hardest. An a example I
managed to learn a basic skill
of The “transform” command in
Photoshop which allowed me
to scale images (make larger
or smaller) and rotate as
needed. This applies to
images and text. The main
thing I remembered with this
command is, to maintain
proper proportions, hold down
the “shift” key. Otherwise the
image may become long and
stretched out.

52. Overall
 Throughout making my Cover , Contents and Article
page I have managed to develop my knowledge
about forms and conventions of a magazine as well
as using design software like Photoshop and
InDesign. These skills that I have gained were really
usefull in making my Magazine become succesfull
and effective .