The student created a music magazine mimicking the style of NME magazine to target the indie music audience. Their magazine included a similar title and layout to NME on the front cover and contents page. Photos and descriptions were also styled after NME. The student aimed to represent the indie social group through clothing styles of models, topics covered, and similar aesthetic choices to NME. They believe a company like IPC Media could distribute their magazine as they already distribute NME and the magazine expands their audience reach.