Kofi discusses how their media product challenged conventions of real music magazines. They questioned some conventions and incorporated others, such as putting the main artist on the front cover. Their contents page had an unconventional layout but still looked professional. Overall, they aimed to develop conventions to give their magazine a unique style. They targeted their magazine towards hip-hop fans aged 11-28 by using images and language associated with that genre. Through creating their magazine, they improved their skills with Photoshop and learned more about designing for different media genres and audiences.