- The document summarizes the results of a survey conducted to create an audience profile for a rock magazine. - The majority of respondents were white, female, aged 16-17, and preferred articles about new bands, interviews, and tour information. - Based on the results, the magazine should target 16-17 year old white females and feature mostly female artists as well as an interview for the double page spread.

1. For my media course work we have been asked to create an audience profile for my
rock magazine in order to do this I must collect primary research on my audience.
Please tick the boxes and fill in all of the fields.
1. How old are you?
16-17 18-19
2. Would you like to see more male or female artist in a rock magazine?
Male female
3. What artists most appeal to you from this list?
Panic at the disco fall out boy
Paramore the pretty reckless
Other
If other please specify
4. What is your ethnic group?
White British afro Caribbean Indian Asian
other
If other please specify
5. Do you have a part time job?
Yes no
6. When you read a music magazine what type of articles would you expect to
see?

2. 7. What price do you think would be stable for a rock magazine
£1.99 £2.99 £3.99
8. Do you think pink it punk is a stable name for a female rock magazine and
why?
9. Name one of your hobbies
10.Would you be more inclined to by a magazine if it had
An interesting main image lots of interesting
cover lines
A free gift/ cover mount a good title /
masthead
Tally
Question 1 16-17 18-19
8 2
QUESTION 2
Female artist = 8
Male= 2
QUESTION 3=

3. Fall out boy= 4
Paramore= 0
The pretty reckless=1
Panic at the disco=4
Other=1
QUESTION 4=
White=7
Asian=3
Other=0
Indian= 0
Afro Caribbean=0
QUESTION5=
Yes=6
No= 4
QUESTION6=
Music culture and reviews
Notes from artists and posters
Articles about New bands
Intervews x4
Tour info and Q And A
Not sure x2
Charts
QUESTION 7=
£1.99= 5
£2.99=3
£3.99=2
QUESTION8=
Yes=9
No=1
Interesting whys= it appeals to a female audience, It sounds unique and
catchy. It’s too stereotypical, Represent the genre and it is memorable.
QUESTION9=
Readingx3
Watching tv x2
Swimmingx2

4. Drawing
Scouts
Playing piano
QUESTION10=
Image=5
Lots of Coverlines= 3
Title=1
Gift=1
QUESTION 1 GRAPH=
QUESTION2 GRAPH=
0
2
4
6
8
10
12
age
Chart Title
16-17 18-19

5. QUESTION3 GRAPH=
QUESTION 4 GRAPHS:
male
20%
female
80%
artits gender
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5
Fall out boy
paramore
the pretty reckless
other
panic at the disco

6. QUESTION 5 GRAPHS:
QUESTION 6 GRAPH:
70%
30%
0% 0% 0%
no.
white asian indian afro caribbean other
0
1
2
3
4
5
6
yes no

7. QUESTION 7 GRAPH:
0 1 2 3 4 5
reviews
posters
new bands
intervews
number of people who sujested this
number of people who sujested
this
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
prices
£1.99
£2.99
£3.99

8. QUESTION 8 GRAPH:
QUESTION 9 GRAPH:
QUESTION 10 GRAPH:
0
1
2
3
4
5
6
7
8
9
10
No yes
number of answers
reading
30%
watchingtv
20%
swimming
20%
drawing
10%
scouts
10%
playingpiano
10%
number of answers

9. Conclusion:
AfterconductingmyfirstprimaryresearchtaskI have learnta lot aboutmy audience. Fromthese
questionnaires Ihave decidedto narrow my targetaudience downtoone ethnicgroup.Iwas
consideringdoingthisbefore,howeverIwasn’tsure if Iwouldhave a too narrow target audience
thismeansI wouldnotmake as manysales. 70% if my questionnaire takerswere white,thisshows
whohas more of an interested inmagazines,asI hadaskeda lot of people fromdifferentethnic
groupsto take part inmy magazine survey andtheywere the groupthatwas mostwillingtotake
part. Thissuggests theyhave more of an interestinprintmediasoIwouldmake more salesby
targetingthem.
I have alsocome to understandthatI shouldhave an interview foe mydouble page spread article.I
got thisinformationfromquestion 6on whichitsaidthat 40% of the questionertakerswouldexpect
to see interviewinamagazine. Inorderto please mytargetaudience,Iwill needtotake there views
into considerationsoIwill be interveninganartistfor thispage.
0 1 2 3 4 5
image
lots of coverlines
title
gift
number of answers
number of answers

10. I alsoknowthat I musttarget 16-17 year oldsas there where the groupwhowasmainlyinterested
inthe questionerandtherefore are more likelytohave aninterestedinthe magazines.
In additiontothisI have learntthatI must feature mainlyfemale artist.80% of people saidthatthey
wouldprefertosee female artistonthe coverovermales.Thisisprobablybecause of the current3rd
wave of feminismhappening.Thishaschangedhow womenare seeninsome formsof mediaand
has alsoeffectivehowwe make mediaforwomen.
Afterlookingatmyquestionerresultsandputtingthemintographs I considerhow feasible itwas.
Althoughmyresultallowedme tomake informeddecisionabout whatshouldbe inmymagazine,
not all of the questionswhere useful.Iaskedmyaudience whattheirhobbieswere butthey didnot
correlate withwould stereotypically be expectedof rocklisteners.Mostof the people whotookthe
magazine dudhave an interesthoweverI cannotguaranty all didthismake my results forthis
question invalidedasitwasnot correctlytargetat whoI wantto represent.