The document summarizes the results of a post-production questionnaire given to respondents about a digipak and advertisement for progressive house music. Key findings include: - Respondents were split evenly between male and female. - Ages ranged from 17-19, as the questionnaire was distributed through a school email. - All respondents correctly identified the target audience as young adults. - All respondents correctly identified the music genre as progressive house. - Color scheme, layout, and typography were most successful design elements. - All respondents said they would buy the digipak. - Most said the ad would grab their attention. - All saw a clear link between the digipak and ad.

1. Post-Production Questionnaire
Results Analysis (Ancillary Task)
Ernest Staszak

2. The first question which was included in the survey was designed in order to ask the target audience about
their gender. I was aiming to obtain an equal amount of responses from males and females due to the fact
that this will help me to make my survey results more reliable As you can see above, the responses were
split in 50% for male gender and 50% for female gender creating a good balance which will make my
feedback more comparable.

3. The next question which was included on the questionnaire has provided me with the age of the people filling in the
survey. As I was able to notice from the responses, the age of the respondents is ranging from 17 to 19 years old, due to
the fact that the questionnaire was sent to people on the school email. Furthermore, I am very pleased about the age of
respondents, because it follows the age of the target audience which was set before at the beginning of the research,
planning and construction process. This will allows me to gather some useful feedback which will also reflect the target
audience for the progressive house music genre regarding the digipak and advert and also the music video.

4. The next question which was created and placed on the questionnaire was meant to determine whether everyone knows
who is targeted through the digipak and advert. As you can see there were three different options to choose from:
Children, Young adults and Middle aged people. I was expecting most of the responses to state the young adults because
that was the target audience for my music video and ancillary task set at the beginning of the project. As you can see, all of
the respondents (100%) have selected “Young Adults” as the target audience for the digipak and advert. That shows me
that the design was created successfully in order to reach the specific target audience.

5. The next question asked the audience was created
in order to find out whether it is clear what music
genre is represented through the digipak and
advert. I was really positively surprised as all of
the responses selected were for the option with
“Progressive House” (dance music). It seems like
all of the respondents got the answer for the
question right what means that it is clear what
music genre is reflected through the digipak
(music album) and advert. Moreover, I can
conclude that the digipak and advert design have
successfully followed the codes and convention of
the progressive house/dance music genre.

6. The next question asked the audience about the most
successful elements of the digipak and advert. It was a
question which allowed people to select more than one
option or even state any other answer in the comment box.
First of all, based on the responses I was able to notice that
6 out of 6 responses have selected the colour scheme being
the most suitable element. Moreover, there were two
people who selected the layout being the best element of
the digipak and advert and then one person who selected
typography. There were also some written responses
including elements such as: “Good, simple design”, “Image
manipulation” and the “Editing of the image (the artist filled
in with another picture and with the use of vibrant colours
which grab attention).

7. In the next question I have asked the audience whether they would buy the digipak (music album) themselves. This
question was designed with a thought of finding out if the digipak was successful enough to encourage people to buy
it. As I have noticed, all of the responses (100%) have been placed under “Yes” what shows me that the digipak design
was very successful as it grabs the audience’s attention successfully and encourage them to buy it.

8. As you can see, the next question was only
focused around the advert. It asked the
audience whether it will grab their attention if
it was displayed on the street. As you can see,
most of the responses were positive and “Yes”
was selected what shows me that the advert
was successful. However, there was one
response of “Maybe” which shows that one
person was undecided and it could have been
due to the personal style of music and that this
particular person doesn’t like the progressive
house/dance music genre.

9. The following question asked the audience about the fact if the link between the digipak and advert is
clear to identify. In instance, whether the digipak and advert created a one great whole which will make
it visible that the advert promotes the album. As you can see, all of the respondents have identified this
successfully which makes me really happy and self satisfied with the result.

10. The following question was designed in order to ask the audience about any possible improvements which
could be made to the digipak or the advert. This question required a short written response. As you can see on
the left hand side, some of the responses implied to “make the small text (copyright information) more visible
or also to make the font type on the advert used in a more interesting way so the poster stands out even more.
Based on theses responses, I will make sure that next time, I will get more feedback in terms of the typography
in order to make sure that it works perfectly with the rest of the design. I think that making a change of the font
colour from black to white could make the small text more visible and easier to read. These were the most
important areas of improvement which could be considered in order to improve the digipak and advert design.

11. The last question has asked the audience to rate
the final outcome of the digipak and advert out
of 10, where 1 is the worst and 10 the best. As
you can see on the left hand side, most of the
ratings were very positive, with the highest
being 10 and the lowest 8. After a simple
calculation, I am left with an average score of
9.2. One of the respondents has justified their
rating and implied that “it is good, however
some font or colour could be changed to make
it more stand out”. Overall, I consider these
ratings as very positive what makes me really
happy and satisfied with my work, however I
will make sure that I use all of the
improvements mentioned in order to make the
designs better in the future which will follow
the codes and conventions up to the highest
standards making my work appear professional.