The document discusses the design process for creating recipe cards. It describes choosing a layout with a large central picture and additional information like ingredients and instructions. User testing found people preferred more text over pictures. The final design balanced text and a large, clear picture to catch attention. Images included both original photos and stock images due to challenges capturing all photos. The design uses the green color and logo from the Vegetarian Society branding guidelines to appeal to their audience. Overall, the process helped create bright, easy to read cards but left a desire for more creative backgrounds and designs with more development time.

1. Evaluation
By Stephanie Yarrow

2. 1. Composition: How have you chosen to set out your designs and
why?
The designs we hard to chose from as we had to make the recipe cards
have everything that they needed from the ingredients, to pictures not
look crowded.
We ended up having a big picture and the nutrient table on the back
and then everything else on the front including a smaller picture too.
There is more text than pictures as when we asked the audience they
wanted more instructions than pictures, but they wanted a mixture of
text and pictures. We had many different designs that we decided on
and made templates that we thought might come in for when we did
the proper design. We could have used boxes to put the text in to make
it look like there was a bit less text. The design that we chose made the
cards look a tad crowded but when we put the whole thing together in
the final thing it didn’t look to crowded.

3. The template we used …

5. 2. Image construction: Discuss the contents of your final images and
reflect upon decisions made.
Image wise we decided that the recipe would be a mixture of pictures and text.
The pictures were some of our own and stock images . We decided that we would
make all of the food and take our own pictures, but we had a slit problem as things
didn’t go the way we planned it would and so Bea made all of the food and took
the photos and sorted out the designs at College.
The final images we decided that the pictures we needed were the best and the
ones people could actually see what it was.
The pictures may have been different but the whole design stayed the same and
everything else was in the same place like the vegetarian logo and banner. The
colours on the stock images is slightly more brighter than our pictures if you see
the last slides then you can compare the differences between our images and the
images that you can get off the internet.

6. Vegetarian logo
and information
banner
title

7. banner
Same colour order
title
Time and serving
ingredients
Equipment
Picture in the middle
Other choices

8. 3. Representation: Discuss the semiotics and connotations
created from the content you have included
The design, had many different designed but we finally decided on a big picture at
the front and then a smaller picture on the back. On the back there is the method
etc. On the front the colours in the text are purple, pink, blue, green and yellow.
There is the green from the vegetarian society and that stands out as the main
colour. There is other colours that they use like brown and alternate greens.
The symbols are clear and the shapes are clear with all the things you might need
to know like the
There is greens and
bluey green colours as
these are the companies
colours.
Green to match
the logo
Bright colours
in the text so it
stands out plus
bright picture
Nurturance
table

9. 1. Create an audience profile of your chosen
demographic ( my ideas)
The audience profile for the cards is for
• 16-20 year olds
• Student or full-time employment
• Christmas
• Male and female
• Cooking
• Celebrating different holiday like summer
• Quick easy meals for people who work long hours.
• Main meals
• Warm foods after a hard day at work or school

10. Real thing for the card
• Summer theme
• Anyone (male or female )
• Any social class
• Simple meals that people can make after work
or for many people

11. 2. How have you constructed your work to appeal
to this audience?
The title is full of colour and bright so it
catches the audience ‘s attention . Plus there
is pictures so the is bight and people can see
the picture and the text. Those would be the
first things you see as they are the brightest
part of the recipe card.
These appeal to the audience as there is an
option box at the bottom so people can
decided on whether they have rice or
potatoes with them.
Also there is the vegetarian society logo on it
so you can have it with or without meat/
quorn. Then you can decide whether you
want it with or without meat.

12. The title is full of colour and bright so it
catches the audience ‘s attention . The
picture is big so it catches people eyes.
It has the Nutrition table on the bottom left
hand corner so people can see what is in this
meal and what it contains.

13. 1. What did you use as your design influences and why were they
chosen?
The design influences we changed many times
but then we decided on the bright text and
the green logo in the top left hand corner.
We also decided on a big picture in the middle
that would attract attention on the customers
that are in the shop or looking for it on the
website.

14. 2. Do vegetarian products have a specific design aesthetic and
how does your project reflect/contrast this? Why?
The vegetarian products have a design that includes their own colours which is mainly
green and maybe some other colours. These colours where on the recipe cards as they
are the main colours for the vegetarian society.
Our design
Christmas design

15. We felt the project went well, and better than we
thought. However we had abit of a photography
issue and ended up using a mixture of stock
photographs as well as original photographs.
We felt we didn’t have enough time to make our
cards more interesting on the fronts, and if we had
more time we would’ve created our own
backgrounds for our cards to make them more
summery and interesting.
We liked the way the fonts we used were easy to
read and easy to use and we would use these again

16. The feedback was very helpful we had 4 people give us feedback and it helped us change
our idea so it was a bit more colourful and it wanted to make people stop and have a
look at it.

17. RECIPE CARDS EXAMPLES