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Mind maps
Baya Lee Safhill
Stephanie Yarrow
Recipe cards
Production
techniques
Audience
Themes
Design
image
recipes
paper
inksfinishes
families
Parents
Vegetarians
couples
seasons
children
Older
generation
New veggies
students
holidays
Occasions
layout
text
mixture
Step by step
diagramsstyle
minimalisticcontemporary vintage
Hand made from
different medias
Mixed
media
Graphically/
digital
logos
graphics
photography
illustration
Art work
Step by
step
Easy
meals
Party food
winter
summer
Sweet
treats
Foreign
dishes
recipes
Foreign
cuisine
Party food
Easy
meals
Sweet
treats
winter
summer
Caribbean
Spanish
pizzacakes
wedges
cupcakes
Stir fry
sandwiches
Sausage
rolls
crisps
wedges
Soups &
bread
rice
sorbet
cakes
pudding
biscuits
style
donuts
contemporary brownies
Ice cream
macaroons
Turkish
delight
broth
soups
Hot pots
Lasagne
casserole
pies
sorbet
bbq
pasta
salads
picnics
rice
pasta
Indian
Themes
• Dinners for 2: curry, rice, risotto, pasta, lasagne, noodles.
• Tea parties: biscuits, sandwiches, cheese straw, sausage
rolls, pizza, cakes,
• Country: India, Spain, Italy, Germany, Mexico, Asia.
Rice, noodles, curry, stir-fry, pizza, pasta, roasted veg, rice,
BBQ, rice, salsa, dips.
• Birthdays: boys/girls themes, decorate your own cakes,
group cupcakes ideas, fairy cakes, cupcakes.
• Christmas festivities: Pies, Puddings, turkeys.
• Valentines day: sweet treats, cupcakes, cakes, meals for 2.
• Halloween: cupcakes, cakes, sweets treats.
• Season: spring, summer, winter, autumn,
Audience
• Social class: middle, upper, lower
• Income: benefits, under 10,000, 10,000 to 20,000, 20,000 to
30,000, 30,000 to 40,000, 40,000 to 50,000, 50,000 to
100,000.
• Interests: fashion, sports, arts, photography, graphics, cars.
• Ages: under 1, toddler, children, 2nd
ary school, uni students,
30-40, 40-50, 50+
• Geo-graphics: postcodes, locations, country.
• Occupation : Students, unemployed, past time employment,
retail, teachers, business people
• Targeting groups: Older generation, children, parents,
families, veggies, new veggies, students, and couples.
Our recipes cards
• Environmentally friendly: Inks, Paper
• Finishes: embossing, varnishing.
• Paper: Stiff glossy cards
• Recipes: picnic salads, rice, pasta, grains, beans,
easy and quick.
• Artwork: Allergy, nutrition, logo.
• Photography: high quality, original, clean
• Themes: summer, picnic style
• Audience: Veggie, students, couples, new veggies,
female, male, all ages
• Images: Photographs, Graphics
• Design: Photography, text, graphics
Production method + techniques
• Art work: Illustrations (step by step), logos
• Existing products
• Fonts
• Finishes: embossing, varnishing, die cut
• Paper: Environmentally friendly, texture,
colour, size, quality, weight
• Inks: soy, vegetable, standard, uv
• Design: graphical, digitally designed, mixed
media, hand drawn, hand made
• Photography: Stock images, Original images

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Mind maps

  • 1. Mind maps Baya Lee Safhill Stephanie Yarrow
  • 2. Recipe cards Production techniques Audience Themes Design image recipes paper inksfinishes families Parents Vegetarians couples seasons children Older generation New veggies students holidays Occasions layout text mixture Step by step diagramsstyle minimalisticcontemporary vintage Hand made from different medias Mixed media Graphically/ digital logos graphics photography illustration Art work Step by step Easy meals Party food winter summer Sweet treats Foreign dishes
  • 3. recipes Foreign cuisine Party food Easy meals Sweet treats winter summer Caribbean Spanish pizzacakes wedges cupcakes Stir fry sandwiches Sausage rolls crisps wedges Soups & bread rice sorbet cakes pudding biscuits style donuts contemporary brownies Ice cream macaroons Turkish delight broth soups Hot pots Lasagne casserole pies sorbet bbq pasta salads picnics rice pasta Indian
  • 4. Themes • Dinners for 2: curry, rice, risotto, pasta, lasagne, noodles. • Tea parties: biscuits, sandwiches, cheese straw, sausage rolls, pizza, cakes, • Country: India, Spain, Italy, Germany, Mexico, Asia. Rice, noodles, curry, stir-fry, pizza, pasta, roasted veg, rice, BBQ, rice, salsa, dips. • Birthdays: boys/girls themes, decorate your own cakes, group cupcakes ideas, fairy cakes, cupcakes. • Christmas festivities: Pies, Puddings, turkeys. • Valentines day: sweet treats, cupcakes, cakes, meals for 2. • Halloween: cupcakes, cakes, sweets treats. • Season: spring, summer, winter, autumn,
  • 5. Audience • Social class: middle, upper, lower • Income: benefits, under 10,000, 10,000 to 20,000, 20,000 to 30,000, 30,000 to 40,000, 40,000 to 50,000, 50,000 to 100,000. • Interests: fashion, sports, arts, photography, graphics, cars. • Ages: under 1, toddler, children, 2nd ary school, uni students, 30-40, 40-50, 50+ • Geo-graphics: postcodes, locations, country. • Occupation : Students, unemployed, past time employment, retail, teachers, business people • Targeting groups: Older generation, children, parents, families, veggies, new veggies, students, and couples.
  • 6. Our recipes cards • Environmentally friendly: Inks, Paper • Finishes: embossing, varnishing. • Paper: Stiff glossy cards • Recipes: picnic salads, rice, pasta, grains, beans, easy and quick. • Artwork: Allergy, nutrition, logo. • Photography: high quality, original, clean • Themes: summer, picnic style • Audience: Veggie, students, couples, new veggies, female, male, all ages • Images: Photographs, Graphics • Design: Photography, text, graphics
  • 7. Production method + techniques • Art work: Illustrations (step by step), logos • Existing products • Fonts • Finishes: embossing, varnishing, die cut • Paper: Environmentally friendly, texture, colour, size, quality, weight • Inks: soy, vegetable, standard, uv • Design: graphical, digitally designed, mixed media, hand drawn, hand made • Photography: Stock images, Original images