Mood boards
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Mood boards are visual representations that help inspire and guide creative works. They can include colors, textures, images, words and other materials that represent a particular aesthetic concept or feeling. Designers and artists create mood boards to explore themes and generate new ideas at the beginning of creative projects.
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Final ideas1
The document discusses final ideas for three different themes - winter foods, Halloween, and parties. For each theme, it suggests a color scheme and graphic elements for the design. It proposes using photographs originally taken with a varnished or embossed finish and targeted at vegetarians of both genders.
Pre production techniques pro-forma
The document discusses financing, time management, personnel, facilities, contributors, and locations for a media production project to create recipe cards for the Vegetarian Society. It will be self-financed by the media producers. They will split tasks and check each other's work to stay on schedule. Personnel needs include researchers, copywriters, photographers, graphic designers, and printers. Equipment will come from the college and producers. Locations scouted are a home kitchen and college studio.
T shirt%20 designs%20pro-forma(1)[1]
Bernadette Lee proposes designing a series of Pokémon-themed t-shirt designs. The first design will feature all of the Water-type starter Pokémon from different games in a sporting style, to represent Lee's personal preference for Water-type Pokémon. Additional designs will showcase Evolution of Pokémon or gaming consoles over time, as well as a humorous design depicting the annoyance of encountering Weedle early in the games. Lee provides mood boards and sketches as well as a schedule to develop a final Water-type Pokémon t-shirt design by a Wednesday deadline.
Mind maps
This document discusses the key considerations for designing recipe cards, including themes, audiences, production techniques, and design elements. It addresses topics like suitable recipes for different occasions and seasons, demographic factors for targeting audiences, environmentally-friendly materials and processes, and incorporating visual elements like illustrations, photography and graphics. The goal is to create recipe cards that will appeal to a variety of users through engaging design and relevant, easy-to-follow recipes.
T shirt desgin
The document provides a mood board and song lyrics for a t-shirt design project. It includes lyrics from songs by Taylor Swift, Olly Murs, Daughtry, and Bon Jovi. The proposed design concept is to rotoscope Jon Bon Jovi's head and add lyrics from his song "Because We Can" to a t-shirt. A proposal for the design details dimensions, content, file format, advantages, disadvantages, audience, and a schedule with deadlines.
Final product mood board
The document provides inspiration and planning for the design of a set of summer recipe cards. It discusses choosing a summer theme featuring colors like blues and pastels. Recipes will focus on summer foods like BBQ and picnic items that are easy to make for all ages. Eight recipe inspirations are presented that fit the theme. Elements to include on the recipe cards like recipe variations, serving suggestions, fonts, photography style, and colors/prints are discussed. A flat plan layout for the cards is presented.
Evaluation by Bernadette Lee (Baya Lee Safhill)
This document provides an evaluation of Baya Lee Safhill. It discusses her performance and contributions in her role. Overall, the evaluation finds that Baya meets expectations and has shown strong work in key areas of responsibility.
Sigma xi
This study analyzed differential gene expression in the yeast Saccharomyces cerevisiae when exposed to varying concentrations of lead. The purpose was to use yeast as a model organism to study the molecular mechanisms behind the neurological effects of lead exposure in humans. Specifically, the expression of 10 genes expected to be affected by lead exposure based on human studies was analyzed. The results showed that two genes, HSP10 and DED81, were upregulated as the lead concentration increased, as expected based on their human homologs. However, DED81 expression decreased at the highest lead concentration, possibly due to toxicity effects on cell viability. Further testing is needed to better understand gene expression changes at different lead concentrations.
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Final ideas1
The document discusses final ideas for three different themes - winter foods, Halloween, and parties. For each theme, it suggests a color scheme and graphic elements for the design. It proposes using photographs originally taken with a varnished or embossed finish and targeted at vegetarians of both genders.
Pre production techniques pro-forma
The document discusses financing, time management, personnel, facilities, contributors, and locations for a media production project to create recipe cards for the Vegetarian Society. It will be self-financed by the media producers. They will split tasks and check each other's work to stay on schedule. Personnel needs include researchers, copywriters, photographers, graphic designers, and printers. Equipment will come from the college and producers. Locations scouted are a home kitchen and college studio.
T shirt%20 designs%20pro-forma(1)[1]
Bernadette Lee proposes designing a series of Pokémon-themed t-shirt designs. The first design will feature all of the Water-type starter Pokémon from different games in a sporting style, to represent Lee's personal preference for Water-type Pokémon. Additional designs will showcase Evolution of Pokémon or gaming consoles over time, as well as a humorous design depicting the annoyance of encountering Weedle early in the games. Lee provides mood boards and sketches as well as a schedule to develop a final Water-type Pokémon t-shirt design by a Wednesday deadline.
Mind maps
This document discusses the key considerations for designing recipe cards, including themes, audiences, production techniques, and design elements. It addresses topics like suitable recipes for different occasions and seasons, demographic factors for targeting audiences, environmentally-friendly materials and processes, and incorporating visual elements like illustrations, photography and graphics. The goal is to create recipe cards that will appeal to a variety of users through engaging design and relevant, easy-to-follow recipes.
T shirt desgin
The document provides a mood board and song lyrics for a t-shirt design project. It includes lyrics from songs by Taylor Swift, Olly Murs, Daughtry, and Bon Jovi. The proposed design concept is to rotoscope Jon Bon Jovi's head and add lyrics from his song "Because We Can" to a t-shirt. A proposal for the design details dimensions, content, file format, advantages, disadvantages, audience, and a schedule with deadlines.
Final product mood board
The document provides inspiration and planning for the design of a set of summer recipe cards. It discusses choosing a summer theme featuring colors like blues and pastels. Recipes will focus on summer foods like BBQ and picnic items that are easy to make for all ages. Eight recipe inspirations are presented that fit the theme. Elements to include on the recipe cards like recipe variations, serving suggestions, fonts, photography style, and colors/prints are discussed. A flat plan layout for the cards is presented.
Evaluation by Bernadette Lee (Baya Lee Safhill)
This document provides an evaluation of Baya Lee Safhill. It discusses her performance and contributions in her role. Overall, the evaluation finds that Baya meets expectations and has shown strong work in key areas of responsibility.
Sigma xi
This study analyzed differential gene expression in the yeast Saccharomyces cerevisiae when exposed to varying concentrations of lead. The purpose was to use yeast as a model organism to study the molecular mechanisms behind the neurological effects of lead exposure in humans. Specifically, the expression of 10 genes expected to be affected by lead exposure based on human studies was analyzed. The results showed that two genes, HSP10 and DED81, were upregulated as the lead concentration increased, as expected based on their human homologs. However, DED81 expression decreased at the highest lead concentration, possibly due to toxicity effects on cell viability. Further testing is needed to better understand gene expression changes at different lead concentrations.
Working%20to%20a%20 brief%20pro forma[1]
This brief provides opportunities for self-development and learning new skills. As we will be working cooperatively and negotiating aspects of the brief, it allows us to develop collaboration skills. Creating recipe cards provides an opportunity to learn and practice visual design skills. The brief also presents a chance to multi-skill, drawing on both design and content creation abilities. Finally, contributing our own ideas and work to fulfill the Vegetarian Society's needs offers valuable experience responding to and helping complete an external client brief.
Evaluation final
The document discusses the design process for creating recipe cards. It describes choosing a template with a large picture and smaller picture, with most of the information on the front for ease of reading. Testing found audiences preferred more instructions over pictures. Images were a mix of original photos and stock photos due to challenges capturing all photos. The final design featured bright colors and fonts to catch attention, with key information like ingredients and nutrition prominently displayed. Feedback helped add more color to engage passersby. The design reflected vegetarian branding with green and other colors from the Vegetarian Society logo.
Evaluation final
The document discusses the design process for creating recipe cards. It describes choosing a layout with a large central picture and additional information like ingredients and instructions. User testing found people preferred more text over pictures. The final design balanced text and a large, clear picture to catch attention. Images included both original photos and stock images due to challenges capturing all photos. The design uses the green color and logo from the Vegetarian Society branding guidelines to appeal to their audience. Overall, the process helped create bright, easy to read cards but left a desire for more creative backgrounds and designs with more development time.
Research into design and format
This document summarizes and analyzes the styles of several recipe cards from different organizations. It looks at the written content, layout, use of images, font styles, and other design elements. Overall, the document finds that recipes with clear, easy-to-read writing and high quality images are most effective. Elements like breaking steps into short, numbered lists and utilizing the available space on the card enhance readability and appeal. The analysis will help inform the design of new recipe cards for the Vegetarian Society.
Final product mood board
This document provides mood boards and inspiration for the design of a set of summer recipe cards. It explores themes of summer foods like BBQs and picnics. Several recipe inspirations are presented that feature ingredients like grains, pasta, vegetables and beans. Design elements like fonts, colors, prints and photography style are considered. Examples of card designs that are liked are shown. The document puts together a flat plan for how the recipe cards may be laid out.
Research
This document summarizes research from various surveys on vegetarianism and veganism in the UK from 2010 to 2012. The key findings include:
- Around 2% of both adults and children surveyed reported being vegetarian, while less than 1% reported following a vegan diet.
- In 2011, 6% reported being "mainly vegetarian" (eating fish but no meat), 3% were estimated to be completely vegetarian, and the number of complete vegetarians fell from 3 million to 1.9 million from 2001-2011.
- The Vegetarian Society estimates around 4 million vegetarians in the UK (7% of the population), but recent surveys found figures closer to 3 million (
Initial%20 ideas%20and%20feedback[1]
The document contains 5 ideas for vegetarian recipe card themes along with feedback on each idea. The ideas are: 1) Summer theme with bright colors and salads/pastas; 2) Christmas theme focusing on vegetarian holiday foods; 3) Valentine's Day theme with reds, pinks, and heart shaped foods; 4) Spring picnic theme with sandwiches, juices and bright colors; and 5) Birthday theme featuring cakes and party foods. The feedback praised the themes' potential for varied recipes, layouts and use of colors while suggesting areas for further development like specific audiences and styles. The document also reflected that the feedback was agreed with and the Christmas theme was the favorite idea.
Final cards
We designed a set of recipe cards for The Vegetarian Society that met their requirements. The cards feature The Vegetarian Society logo and website, recipes, ingredients lists, and a consistent color scheme and fonts. We selected quick and easy vegetarian salad recipes to match a summer theme. A bright color scheme and fonts like Orange Juice and Impregnable that are clear but stylish were used. Feedback from audiences indicated a preference for easily readable nutrition information, so that was included. While photography was mixed, the final cards met the key goals but could be improved with more visual interest on the fronts.
Production Step By Step Presentation
The document details the process of creating templates and recipe cards for a set of summer-themed vegetarian recipes. It shows screenshots taken during the production in Photoshop, including designing templates with layouts and banners, and filling them out with the recipes. Eight recipes were chosen from a mood board and adapted for the cards by following the templates, with the goal of creating a cohesive set of simple, kid-friendly meal ideas.
Differential Gene Expression in Lead-exposed Saccharomyces cerevisiae
This document summarizes a student's research project analyzing differential gene expression in the yeast Saccharomyces cerevisiae exposed to varying concentrations of lead. The student examines 10 genes associated with lead exposure and neurological processes in humans. Results show that heat shock proteins HSP10 and DED81 are upregulated with lead exposure, except at very high concentrations that decrease cell viability. Differential expression in yeast models similar responses in human genomes, helping elucidate molecular mechanisms of neurotoxic effects of lead. Further research with more genes and lower lead concentrations may provide additional insights.
Лаборатория искусства
Проект создан для потребителей живописи и художников. Проект ведется по 7 направлениям (активны не все) – это 1) Галерея & Агентство, 2) ART – дилер, 3) Портреты и картины на заказ, 4) Интернет магазин и блог, 5) проведение Обучения и мастер классов, 6)Премия (Гранд проекта), 7) Благотворительность.
Evaluation final final final
The document provides an evaluation of recipe cards that were designed for a client. It discusses the process of designing the cards, including choosing designs, taking photos, and making final decisions. Feedback from testers is also summarized, noting that the font on the back could be improved and preparation/cooking times should be added. While the finished cards matched the client brief, the author notes they aren't very creative and more time would have allowed for better designs. Skills learned include teamwork, planning alternatives, critical thinking, decision making, and cooperative working.
Evaluation Powerpoint Bea
The document discusses the design choices made for a set of vegetarian recipe cards. It describes opting for a clean, simple layout with balanced text and images. Research including surveys informed the card content, which includes methods, ingredients lists, and photos. Original photos were intended but stock images had to be used due to time constraints. Color was added minimally for visual interest. The intended audience is described as early twenties, middle-class individuals interested in healthy lifestyles and spending time with friends and family.
Evaluation final
The document discusses the design process and outcomes of creating recipe cards. It describes:
- Choosing a design with a large picture and nutrient table on the back, with ingredients, instructions, and a smaller picture on the front based on audience feedback.
- Issues taking original photos led to using some stock images, though the overall design stayed consistent.
- The use of colors like green and bright hues to catch attention and match the vegetarian society branding.
- Skills gained include teamwork, planning alternatives, critical thinking, decision making, and cooperative working that could be applied to future projects.
Research into design and format1 2
This document analyzes and summarizes the styles of various recipe cards from different organizations. It examines aspects like layout, use of images and text, font styles, and overall design appeal. Key elements that make for clear, easy to follow recipes are identified, such as breaking methods into numbered steps. Areas for improvement in some cards are also noted, such as removing unnecessary introductions. Overall recommendations are made for an effective recipe card design.
RESUBMITTED Bea's Treatments and Idea Development
The document discusses potential themes for recipe cards: summer, winter, Halloween, and Valentine's Day. For each theme, the author analyzes images, foods, previously produced products, fonts, and graphics typically associated with that theme.
The author chooses to focus on a summer theme for the recipe cards. They feel summer foods and a bright color palette are more interesting than other themes. The cards will feature salad recipes, which are versatile, easy to adapt, and suitable for summer. Potential difficulties include ingredients only being available one season, and the photography not matching the intended summer theme if done out of season.
Working%20to%20a%20 brief%20pro forma[1]
The document discusses different types of briefs that media companies may work from, including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and their own brief for creating recipe cards for the Vegetarian Society. It outlines the key aspects of each brief type, such as whether they are legally binding, involve written documentation, and if multiple parties are involved. The document emphasizes the importance of carefully reading and understanding the client's brief, as well as potentially negotiating and amending elements to ensure any legal, ethical or regulatory issues are addressed.
Final cards
We designed a set of recipe cards for The Vegetarian Society that met their requirements. The cards feature The Vegetarian Society logo and website, recipes, ingredients lists, and a consistent color scheme and fonts. We aimed the cards at families wanting quick, easy vegetarian meals and included feedback from surveys. While photography issues arose, the final cards featured readable fonts and layout in a colorful, summery style as requested. With more time, the fronts could have been more engaging.
Production step by step presentation
The document details the process of creating templates and recipe cards for 8 summer recipes. Templates were designed in Photoshop for the front and back of recipe cards, with boxes indicating areas for the recipe title, image, instructions etc. Banners and corner logos were also designed. Cards were then produced by filling in the template layout with recipes sourced from a mood board, and photographs taken of the prepared dishes. The back of cards included nutritional information and a larger recipe photo. Templates helped ensure consistency across the 8 cards produced.
Research analysis1
The document analyzes the results of a paper-based survey about eating preferences and shopping habits. It summarizes the key findings:
- The survey respondents skewed older, with most over 50 years old. This suggests the target audience prefers paper surveys.
- Most respondents who cook are over 50, but people in their 20s-40s cook equally. Many respondents have children who sometimes help cook.
- While 75% of respondents eat meat, many know vegetarians and are open to meat substitutes. This indicates potential for vegetarian products.
- Health and taste are the top reasons for being vegetarian or buying organic/meat substitute products. Many shop at major supermarkets and buy
Initial%20 ideas%20and%20feedback[1]
The document provides feedback on different ideas for recipe card designs. Key points from the feedback include:
1) Idea 4, which features a potato stamp and purple ink, is praised for its eye-catching design that sticks to the recipe theme. Breaking up the text and using graphics helps make the card easy to read.
2) Photographs and logos need to be added to meet the client brief. Developing a theme, like summer recipes, could make the cards more cohesive.
3) The feedback agrees clear layouts and minimal text make the cards appealing. Dividing content into boxes helps readability. Stamping designs could be used to make the final cards more interesting.
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Working%20to%20a%20 brief%20pro forma[1]
This brief provides opportunities for self-development and learning new skills. As we will be working cooperatively and negotiating aspects of the brief, it allows us to develop collaboration skills. Creating recipe cards provides an opportunity to learn and practice visual design skills. The brief also presents a chance to multi-skill, drawing on both design and content creation abilities. Finally, contributing our own ideas and work to fulfill the Vegetarian Society's needs offers valuable experience responding to and helping complete an external client brief.
Evaluation final
The document discusses the design process for creating recipe cards. It describes choosing a template with a large picture and smaller picture, with most of the information on the front for ease of reading. Testing found audiences preferred more instructions over pictures. Images were a mix of original photos and stock photos due to challenges capturing all photos. The final design featured bright colors and fonts to catch attention, with key information like ingredients and nutrition prominently displayed. Feedback helped add more color to engage passersby. The design reflected vegetarian branding with green and other colors from the Vegetarian Society logo.
Evaluation final
The document discusses the design process for creating recipe cards. It describes choosing a layout with a large central picture and additional information like ingredients and instructions. User testing found people preferred more text over pictures. The final design balanced text and a large, clear picture to catch attention. Images included both original photos and stock images due to challenges capturing all photos. The design uses the green color and logo from the Vegetarian Society branding guidelines to appeal to their audience. Overall, the process helped create bright, easy to read cards but left a desire for more creative backgrounds and designs with more development time.
Research into design and format
This document summarizes and analyzes the styles of several recipe cards from different organizations. It looks at the written content, layout, use of images, font styles, and other design elements. Overall, the document finds that recipes with clear, easy-to-read writing and high quality images are most effective. Elements like breaking steps into short, numbered lists and utilizing the available space on the card enhance readability and appeal. The analysis will help inform the design of new recipe cards for the Vegetarian Society.
Final product mood board
This document provides mood boards and inspiration for the design of a set of summer recipe cards. It explores themes of summer foods like BBQs and picnics. Several recipe inspirations are presented that feature ingredients like grains, pasta, vegetables and beans. Design elements like fonts, colors, prints and photography style are considered. Examples of card designs that are liked are shown. The document puts together a flat plan for how the recipe cards may be laid out.
Research
This document summarizes research from various surveys on vegetarianism and veganism in the UK from 2010 to 2012. The key findings include:
- Around 2% of both adults and children surveyed reported being vegetarian, while less than 1% reported following a vegan diet.
- In 2011, 6% reported being "mainly vegetarian" (eating fish but no meat), 3% were estimated to be completely vegetarian, and the number of complete vegetarians fell from 3 million to 1.9 million from 2001-2011.
- The Vegetarian Society estimates around 4 million vegetarians in the UK (7% of the population), but recent surveys found figures closer to 3 million (
Initial%20 ideas%20and%20feedback[1]
The document contains 5 ideas for vegetarian recipe card themes along with feedback on each idea. The ideas are: 1) Summer theme with bright colors and salads/pastas; 2) Christmas theme focusing on vegetarian holiday foods; 3) Valentine's Day theme with reds, pinks, and heart shaped foods; 4) Spring picnic theme with sandwiches, juices and bright colors; and 5) Birthday theme featuring cakes and party foods. The feedback praised the themes' potential for varied recipes, layouts and use of colors while suggesting areas for further development like specific audiences and styles. The document also reflected that the feedback was agreed with and the Christmas theme was the favorite idea.
Final cards
We designed a set of recipe cards for The Vegetarian Society that met their requirements. The cards feature The Vegetarian Society logo and website, recipes, ingredients lists, and a consistent color scheme and fonts. We selected quick and easy vegetarian salad recipes to match a summer theme. A bright color scheme and fonts like Orange Juice and Impregnable that are clear but stylish were used. Feedback from audiences indicated a preference for easily readable nutrition information, so that was included. While photography was mixed, the final cards met the key goals but could be improved with more visual interest on the fronts.
Production Step By Step Presentation
The document details the process of creating templates and recipe cards for a set of summer-themed vegetarian recipes. It shows screenshots taken during the production in Photoshop, including designing templates with layouts and banners, and filling them out with the recipes. Eight recipes were chosen from a mood board and adapted for the cards by following the templates, with the goal of creating a cohesive set of simple, kid-friendly meal ideas.
Differential Gene Expression in Lead-exposed Saccharomyces cerevisiae
This document summarizes a student's research project analyzing differential gene expression in the yeast Saccharomyces cerevisiae exposed to varying concentrations of lead. The student examines 10 genes associated with lead exposure and neurological processes in humans. Results show that heat shock proteins HSP10 and DED81 are upregulated with lead exposure, except at very high concentrations that decrease cell viability. Differential expression in yeast models similar responses in human genomes, helping elucidate molecular mechanisms of neurotoxic effects of lead. Further research with more genes and lower lead concentrations may provide additional insights.
Лаборатория искусства
Проект создан для потребителей живописи и художников. Проект ведется по 7 направлениям (активны не все) – это 1) Галерея & Агентство, 2) ART – дилер, 3) Портреты и картины на заказ, 4) Интернет магазин и блог, 5) проведение Обучения и мастер классов, 6)Премия (Гранд проекта), 7) Благотворительность.
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Differential Gene Expression in Lead-exposed Saccharomyces cerevisiae
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Evaluation final final final
The document provides an evaluation of recipe cards that were designed for a client. It discusses the process of designing the cards, including choosing designs, taking photos, and making final decisions. Feedback from testers is also summarized, noting that the font on the back could be improved and preparation/cooking times should be added. While the finished cards matched the client brief, the author notes they aren't very creative and more time would have allowed for better designs. Skills learned include teamwork, planning alternatives, critical thinking, decision making, and cooperative working.
Evaluation Powerpoint Bea
The document discusses the design choices made for a set of vegetarian recipe cards. It describes opting for a clean, simple layout with balanced text and images. Research including surveys informed the card content, which includes methods, ingredients lists, and photos. Original photos were intended but stock images had to be used due to time constraints. Color was added minimally for visual interest. The intended audience is described as early twenties, middle-class individuals interested in healthy lifestyles and spending time with friends and family.
Evaluation final
The document discusses the design process and outcomes of creating recipe cards. It describes:
- Choosing a design with a large picture and nutrient table on the back, with ingredients, instructions, and a smaller picture on the front based on audience feedback.
- Issues taking original photos led to using some stock images, though the overall design stayed consistent.
- The use of colors like green and bright hues to catch attention and match the vegetarian society branding.
- Skills gained include teamwork, planning alternatives, critical thinking, decision making, and cooperative working that could be applied to future projects.
Research into design and format1 2
This document analyzes and summarizes the styles of various recipe cards from different organizations. It examines aspects like layout, use of images and text, font styles, and overall design appeal. Key elements that make for clear, easy to follow recipes are identified, such as breaking methods into numbered steps. Areas for improvement in some cards are also noted, such as removing unnecessary introductions. Overall recommendations are made for an effective recipe card design.
RESUBMITTED Bea's Treatments and Idea Development
The document discusses potential themes for recipe cards: summer, winter, Halloween, and Valentine's Day. For each theme, the author analyzes images, foods, previously produced products, fonts, and graphics typically associated with that theme.
The author chooses to focus on a summer theme for the recipe cards. They feel summer foods and a bright color palette are more interesting than other themes. The cards will feature salad recipes, which are versatile, easy to adapt, and suitable for summer. Potential difficulties include ingredients only being available one season, and the photography not matching the intended summer theme if done out of season.
Working%20to%20a%20 brief%20pro forma[1]
The document discusses different types of briefs that media companies may work from, including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and their own brief for creating recipe cards for the Vegetarian Society. It outlines the key aspects of each brief type, such as whether they are legally binding, involve written documentation, and if multiple parties are involved. The document emphasizes the importance of carefully reading and understanding the client's brief, as well as potentially negotiating and amending elements to ensure any legal, ethical or regulatory issues are addressed.
Final cards
We designed a set of recipe cards for The Vegetarian Society that met their requirements. The cards feature The Vegetarian Society logo and website, recipes, ingredients lists, and a consistent color scheme and fonts. We aimed the cards at families wanting quick, easy vegetarian meals and included feedback from surveys. While photography issues arose, the final cards featured readable fonts and layout in a colorful, summery style as requested. With more time, the fronts could have been more engaging.
Production step by step presentation
The document details the process of creating templates and recipe cards for 8 summer recipes. Templates were designed in Photoshop for the front and back of recipe cards, with boxes indicating areas for the recipe title, image, instructions etc. Banners and corner logos were also designed. Cards were then produced by filling in the template layout with recipes sourced from a mood board, and photographs taken of the prepared dishes. The back of cards included nutritional information and a larger recipe photo. Templates helped ensure consistency across the 8 cards produced.
Research analysis1
The document analyzes the results of a paper-based survey about eating preferences and shopping habits. It summarizes the key findings:
- The survey respondents skewed older, with most over 50 years old. This suggests the target audience prefers paper surveys.
- Most respondents who cook are over 50, but people in their 20s-40s cook equally. Many respondents have children who sometimes help cook.
- While 75% of respondents eat meat, many know vegetarians and are open to meat substitutes. This indicates potential for vegetarian products.
- Health and taste are the top reasons for being vegetarian or buying organic/meat substitute products. Many shop at major supermarkets and buy
Initial%20 ideas%20and%20feedback[1]
The document provides feedback on different ideas for recipe card designs. Key points from the feedback include:
1) Idea 4, which features a potato stamp and purple ink, is praised for its eye-catching design that sticks to the recipe theme. Breaking up the text and using graphics helps make the card easy to read.
2) Photographs and logos need to be added to meet the client brief. Developing a theme, like summer recipes, could make the cards more cohesive.
3) The feedback agrees clear layouts and minimal text make the cards appealing. Dividing content into boxes helps readability. Stamping designs could be used to make the final cards more interesting.
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