This document provides mood boards and inspiration for the design of a set of summer recipe cards. It explores themes of summer foods like BBQs and picnics. Several recipe inspirations are presented that feature ingredients like grains, pasta, vegetables and beans. Design elements like fonts, colors, prints and photography style are considered. Examples of card designs that are liked are shown. The document puts together a flat plan for how the recipe cards may be laid out.

1. Final Product
Ideas, Design and Mood Boards
Baya Lee Safhill
Stephanie Yarrow

2. Introduction
After proposing to create a Summer themed set of recipe cards
featuring recipes that are perfect for Summer picnics and
BBQs, that are easy to make for all ages, which can be adapted
easily for Vegans, Vegetarians, and non-Vegetarians to use and
enjoy which are of a high quality featuring original
photography, we are going to explore mood boards for
themes, recipes, ingredients, photography style and layout plans
for example, in order to create a basic flat plan of how we would
like the recipe cards to look.

4. Summer Theme
We would to create a set of cards that have a
summer theme; I will need to explore how this is
achieved through colours especially.
Colours that I would need to use are cool, calm,
soft and gentle; blues and pastels especially.
I will also need to use summer prints and designs
such as floral patterns to focus on the theme
more.

6. Summer Foods
Summer is a time of year that most people have
off of work and school; it’s a time of year that is
lazy, warm, and full of good foods.
We will need to make my recipes fitting in with
the Summer theme. Summer is a time of year of
BBQs and Picnics, with food being a focus to
bring people together.
This would mean creating a set of recipes that
are summer styled. These recipes would need to
fit together well, and to follow a basic theme
without being a variation of each other.

7. Recipe Inspiration 1
This is a Jaime Oliver recipe, and it
fits in with our theme of flexible
recipes that can be used by
anyone.
It also fits our summer theme as it
is a light salad.
We knew we wanted to create a
set of cards that featured different
key ingredients and a Four Grain
Salad was one of them.
We will of course adapt the recipe
to make it our own.

8. Recipe Inspiration 2
This is a simple recipe that I found online,
and it fits in with our theme of flexible
recipes that can be used by anyone.
It also fits our summer theme as it is a
picnic salad.
It is easy to prepare and children can help
in the preparation too.
We knew we wanted to create a set of
cards that featured different key
ingredients and Pasta was one of them.
We will of course adapt the recipe to make
it our own.

9. Recipe Inspiration 3
This is a recipe which I found online
from BBC Good Food, and it fits in
with our theme of flexible recipes that
can be used by anyone.
It also fits our summer theme as it is a
salad.
We knew we wanted to create a set of
cards that featured different key
ingredients and a Roasted Vegetable
and Quinoa Salad was one of them.
We will of course adapt the recipe to
make it our own.

10. Recipe Inspiration 4
This is a recipe from a Vegetarian
site, and it fits in with our theme of
flexible recipes that can be used by
anyone.
It also fits our summer theme as it
is a light salad featuring Couscous.
We knew we wanted to create a
set of cards that featured different
key ingredients and a Couscous
Salad was one of them.
We will of course adapt the recipe
to make it our own.

11. Recipe Inspiration 5
This is a Japanese recipe, and it fits
in with our theme of flexible
recipes that can be used by
anyone.
It also fits our summer theme as it
is a light Rice salad.
We knew we wanted to create a
set of cards that featured different
key ingredients and a Rice Salad
was one of them. It also uses Tofu
which is a perfect ingredient in
Vegetarian Cuisine.
We will of course adapt the recipe
to make it our own.

12. Recipe Inspiration 6
This is a Three Bean Salad, and
it fits in with our theme of
flexible recipes that can be used
by anyone.
It also fits our summer theme
as it is a Bean salad.
We knew we wanted to create
a set of cards that featured
different key ingredients and a
Bean Salad was one of them.
We will of course adapt the
recipe to make it our own.

13. Recipe Inspiration 7
This is a recipe which I found
online, and it fits in with our theme
of flexible recipes that can be used
by anyone.
It also fits our summer theme as it
is a Salad, and Mediterranean food
is very summery.
We knew we wanted to create a
set of cards that featured different
key ingredients and a Lentil was
one of them.
We will of course adapt the recipe
to make it our own.

14. Recipe Inspiration 8
This is a Jaime Oliver recipe, and it
fits in with our theme of flexible
recipes that can be used by anyone.
It also fits our summer theme as it is
a light salad of Greek origin.
We knew we wanted to create a set
of cards that featured different key
ingredients and a recipe featuring
Bulger Wheat was one of them.
We will of course adapt the recipe to
make it our own.

15. Recipe Card Design
We are now going to look at how we would like our set of
recipe cards to look.

16. Examples of Cards We Like

17. Things We Would Like To Include
Recipe Variations
Serving Suggestions

18. Fonts

19. Style Sheet - Photography

20. Style Sheet – Colours and Prints
http://www.bing.com/images/search?q=summer+daisy+prints&qs=n&
form=QBIR&pq=summer+daisy+prints&sc=0-19&sp=-
1&sk=&adlt=strict#view=detail&id=CC4AECC87D5ED76CF546242756C
A269FCBB21B9F&selectedIndex=22
http://www.bing.com/images/search?q=summer+patterns+butterflies
&qs=n&form=QBIR&pq=summer+patterns+butterflies&sc=0-23&sp=-
1&sk=&adlt=strict&&id=E63EA7BFCC8DC059E0C54BBBC3111A05AE47
F3A8&selectedIndex=297#view=detail&id=E63EA7BFCC8DC059E0C54
BBBC3111A05AE47F3A8&selectedIndex=0
http://www.bing.com/images/search?q=summer+patterns+butterflies
&qs=n&form=QBIR&pq=summer+patterns+butterflies&sc=0-23&sp=-
1&sk=&adlt=strict&&id=E63EA7BFCC8DC059E0C54BBBC3111A05AE47
F3A8&selectedIndex=297#view=detail&id=B4E6A883A8D2253E9F93E
431B187C8E32A0E4DEE&selectedIndex=150

21. Style Sheet - Fonts

22. Our Recipe Card Design
Flat Plan
Graphics Graphics
Vegetarian Vegetarian
Title Graphics Title
Graphics
Graphics
Introduction Servings
Method Photograph
Ingr
Graphics
edie
nts
Photograph
Nutritional Information
Graphics
Logos Photograph
Graphics
Variations / Suggestions
Graphics Graphics
Graphics Banner Graphics Banner