The document summarizes the design choices made for a set of vegetarian recipe cards. The layout is simple with boxes and images for a neat yet imperfect "school book" feel. Images and text are in equal ratio. Photography was used to keep lighting and feelings consistent across cards. Font, sizing, and color are consistent to look handwritten. Influences included existing recipe cards for layout and information placement, but the design aims to have a nostalgic "school" theme with ripped edges, ink splotches and a lined paper background to seem less serious. The goal was a relaxed yet professional look to appeal to a middle-aged, family-oriented audience interested in healthy eating.
The layout of the recipe cards has been kept simple yet professional, featuring minimal information on the front such as the title, image, and logo. The back contains the full recipe and a small decorative image. Consistency is maintained across cards through similar layout, colors, fonts, and logo/image placement. Some areas could be improved, such as ensuring consistent image and font sizes. The images are a mix of original photos and stock images to balance quality with limited time and resources. Colors, themes, and images aim to appeal to the target audience of teenage girls by featuring heart shapes, the word "love", and the symbolism of Cupid.
The student created recipe cards for VegSoc that were designed to appeal to a target audience of middle-aged, middle-class people, mainly women. Key design elements included stock photographs of dishes, a repeated foliage graphic chosen for its connotations of nature and health, and a balanced use of color picked from the photographs. Feedback from peers helped improve elements like making the VegSoc logo more prominent. Overall, the technical quality of the final products is strong as they form a cohesive set while still allowing for individual color schemes on each card. The design reflects the brief's request for "interesting and creative designs" and matches the typical aesthetic of vegetarian products through its use of natural colors and nature imagery.
Vegetarian products have developed some common design aesthetics over time:
- Natural/organic: Many vegetarian brands emphasize natural, organic, and plant-based ingredients. Designs often feature images of fresh produce, grains, and herbs to convey these qualities. Earth tones like greens, browns and beiges are frequently used.
- Minimalist: Since vegetarian products aim to remove animal ingredients, designs sometimes take a minimalist approach focusing only on the core plant ingredients. Typography and imagery are clean and simple. Additional information is kept to a minimum.
- Wellness/health: Emphasizing the perceived wellness benefits of vegetarianism, designs may feature words like "healthy," "nutritious"
This document summarizes a student's recipe card project evaluation. The student chose a simple yet interesting layout for the cards to appeal to busy audiences. Images, fonts, and colors were selected to convey creativity and happiness. The target audiences of working parents and students are described, along with how the design appeals to them through simplicity, guidance, and visual appeal. Influences including existing recipe cards were analyzed. The finished cards reflect the initial theme of quick meals but layout changes were made for clarity. The project meets the criteria of being interesting, creative designs focused on easy vegetarian recipes.
This document summarizes a student's recipe card project evaluation. The student discusses designing the recipe cards to look like realistic school work with busy details. Photos were taken by the student and stock images were used. Colors, fonts, and added details like ink splotches were meant to evoke the feeling of doing school work. The intended audience is middle-aged adults who would feel nostalgic looking at school-themed cards. Influences included actual school materials like blackboards. The theme appeals to the target demographic and influences included the client, the Vegetarian Society.
Evaluation (print based media and working to brief)chamahan
This document summarizes a student's design project creating recipe cards for a vegetarian organization. The student discusses their design process, including initial plans, changes made based on feedback, and reflections on the final products. Key points include using a scrapbook theme to appeal to older audiences, choosing images and colors carefully, and structuring recipes consistently across cards. The student evaluates strengths like the cohesive scrapbook aesthetic and weaknesses such as inconsistent sizing of some elements. Lessons learned include planning templates more thoroughly and considering different target audiences.
The document provides details about the design and production process for a set of recipe cards aimed at children ages 4-13. The designer chose simple, colorful layouts with a balance of images and text to appeal to the target audience. Feedback from peers informed changes like adjusting fonts for readability. Overall the process involved extensive planning, research on the target demographic, and iterations based on feedback to create technically competent and creative final products that met the project brief.
This document analyzes the layout, design, and target audiences of various recipe cards and books. It finds that most have a simple layout with the finished product photo on one page and the recipe on the facing page. Colors are usually muted earth tones and layouts are minimalistic. Target audiences can range from families to busy adults to those on a budget. Children's recipes use bolder colors, illustrations and simpler instructions. The document examines differences in recipes for specific audiences like holidays or vegetarians. Overall the analysis provides guidance on effective recipe design for different groups.
The layout of the recipe cards has been kept simple yet professional, featuring minimal information on the front such as the title, image, and logo. The back contains the full recipe and a small decorative image. Consistency is maintained across cards through similar layout, colors, fonts, and logo/image placement. Some areas could be improved, such as ensuring consistent image and font sizes. The images are a mix of original photos and stock images to balance quality with limited time and resources. Colors, themes, and images aim to appeal to the target audience of teenage girls by featuring heart shapes, the word "love", and the symbolism of Cupid.
The student created recipe cards for VegSoc that were designed to appeal to a target audience of middle-aged, middle-class people, mainly women. Key design elements included stock photographs of dishes, a repeated foliage graphic chosen for its connotations of nature and health, and a balanced use of color picked from the photographs. Feedback from peers helped improve elements like making the VegSoc logo more prominent. Overall, the technical quality of the final products is strong as they form a cohesive set while still allowing for individual color schemes on each card. The design reflects the brief's request for "interesting and creative designs" and matches the typical aesthetic of vegetarian products through its use of natural colors and nature imagery.
Vegetarian products have developed some common design aesthetics over time:
- Natural/organic: Many vegetarian brands emphasize natural, organic, and plant-based ingredients. Designs often feature images of fresh produce, grains, and herbs to convey these qualities. Earth tones like greens, browns and beiges are frequently used.
- Minimalist: Since vegetarian products aim to remove animal ingredients, designs sometimes take a minimalist approach focusing only on the core plant ingredients. Typography and imagery are clean and simple. Additional information is kept to a minimum.
- Wellness/health: Emphasizing the perceived wellness benefits of vegetarianism, designs may feature words like "healthy," "nutritious"
This document summarizes a student's recipe card project evaluation. The student chose a simple yet interesting layout for the cards to appeal to busy audiences. Images, fonts, and colors were selected to convey creativity and happiness. The target audiences of working parents and students are described, along with how the design appeals to them through simplicity, guidance, and visual appeal. Influences including existing recipe cards were analyzed. The finished cards reflect the initial theme of quick meals but layout changes were made for clarity. The project meets the criteria of being interesting, creative designs focused on easy vegetarian recipes.
This document summarizes a student's recipe card project evaluation. The student discusses designing the recipe cards to look like realistic school work with busy details. Photos were taken by the student and stock images were used. Colors, fonts, and added details like ink splotches were meant to evoke the feeling of doing school work. The intended audience is middle-aged adults who would feel nostalgic looking at school-themed cards. Influences included actual school materials like blackboards. The theme appeals to the target demographic and influences included the client, the Vegetarian Society.
Evaluation (print based media and working to brief)chamahan
This document summarizes a student's design project creating recipe cards for a vegetarian organization. The student discusses their design process, including initial plans, changes made based on feedback, and reflections on the final products. Key points include using a scrapbook theme to appeal to older audiences, choosing images and colors carefully, and structuring recipes consistently across cards. The student evaluates strengths like the cohesive scrapbook aesthetic and weaknesses such as inconsistent sizing of some elements. Lessons learned include planning templates more thoroughly and considering different target audiences.
The document provides details about the design and production process for a set of recipe cards aimed at children ages 4-13. The designer chose simple, colorful layouts with a balance of images and text to appeal to the target audience. Feedback from peers informed changes like adjusting fonts for readability. Overall the process involved extensive planning, research on the target demographic, and iterations based on feedback to create technically competent and creative final products that met the project brief.
This document analyzes the layout, design, and target audiences of various recipe cards and books. It finds that most have a simple layout with the finished product photo on one page and the recipe on the facing page. Colors are usually muted earth tones and layouts are minimalistic. Target audiences can range from families to busy adults to those on a budget. Children's recipes use bolder colors, illustrations and simpler instructions. The document examines differences in recipes for specific audiences like holidays or vegetarians. Overall the analysis provides guidance on effective recipe design for different groups.
The document summarizes the production process of creating recipe cards for vegetarians. It discusses how the initial plans for bright colors and stock images did not work cohesively as a set. The team then simplified the design with a white background and two consistent colors from the logo. Feedback noted the need for consistent layouts and font placement. While some stock images stood out, the overall set reflected the goal of appealing to a general audience with a basic design. The document evaluates skills learned around planning, photography, and using feedback to improve the final products.
This recipe card uses a simple and clean layout with minimal colors. The photography focuses on clearly presenting the food. A consistent font is used throughout, with one change to draw attention. The writing style is formal and instructive. Overall, the card prioritizes clear organization and presentation over eye-catching design.
Evaluation (print based media and working to brief)katiesteph5
The document provides details about the production of print-based recipe cards. It discusses the layout, images, fonts, and text-to-image ratio used on the cards. The cards were designed to appeal to both children and adults with recipes for different meals. Feedback was received but no major changes were needed. Key skills learned were how to manipulate images into different shapes.
Evaluation (print based media and working to brief)katiesteph5
The document provides details about the layout, images, fonts, and text-to-image ratio used in recipe cards designed by the author. For the layout, each section is split up making it easy to read while cooking. High resolution images from Google give a professional look. A simple font is used for readability. The text largely takes up space over images except for one image in the corner and faded background image. The front is described as busy yet simple due to a fancy font but minimal colors, while the back is simpler with consistent layout and sections.
Hayley Roberts has proposed 5 ideas for recipe cards targeted at different age groups.
Idea 5 targets children below age 10 with Easter themed recipes that are fun and allow customization. The cards would use bright colors and bold, informal text sized for children. The card design would be die-cut into fun Easter shapes like eggs or bunnies.
- The document discusses the design choices made for a set of recipe cards promoting international cuisine. It includes three images and separates ingredients and instructions into columns for clarity. Icons and flags representing each country were included.
- Original photos were taken and edited for the cards. Multiple angles and crops were used to showcase the food. Colors were balanced to attract attention.
- The theme of global cuisine was chosen to showcase unusual recipes that are affordable and approachable for teenagers and adults. Iconic illustrations represented each country's cuisine and culture.
- The target audience is middle class families ages 16 to adult, appealing to both genders with an emphasis on lifestyle, culture and interests over occupation. Formatting and balanced design elements make
Hayley Roberts proposed 5 ideas for recipe cards targeted at different age groups. Feedback agreed that ideas aimed at children should make recipes fun and interactive. It was suggested putting the main image on the front of the Easter card for children rather than the back. For cards aimed at older audiences, large clear text and some images were recommended over too many details. The Christmas theme card idea of incorporating decorations into the design was praised for clearly conveying the food type. Hayley agreed the Easter card layout could be improved by putting the recipe on back and using an image of the bunny holding a picture instead of the actual recipe.
The document summarizes the process of designing recipe cards for children ages 4-13. It discusses testing 5 different layouts and choosing one with a large image on the back and simple text on the front. Stock images were used to make the cards look professional. Bright, bold colors were chosen to attract children. Feedback confirmed the enlarged back image design was preferred. The finished cards met the brief and feedback helped improve readability. Skills in design, collaboration and planning were developed through the project.
The document discusses the design and production process of recipe cards aimed at children ages 4-13. The author designed 5 different layouts and chose a simple design with a large image on the back and title, image, ingredients, and method on the front. Bright, bold colors were used to attract the target audience. Stock images were chosen to look professional. Feedback helped improve font readability and color contrast. The final cards met the brief and effectively targeted children through their visual design.
- This recipe card is aimed at children due to its simple layout with illustrations used instead of text for instructions. The images are clear and explain the process well. The text is in an easy to read font, size and color. Space is used well without things looking cramped or too far apart.
- This recipe card is also aimed at children based on its basic layout and use of illustrations for instructions. The layout is very simple and clear with spaced used well without things looking crammed or too far apart. The image of the final product is small but clear in the top corner without distracting from the instructions.
- This recipe card summarizes the document by identifying two cards that are aimed at children based on
The document analyzes several recipe cards and vegetarian book covers in terms of their design elements. Key findings include:
- Recipe card layouts are generally simple, with titles, images, instructions and ingredients. Colors often include shades of green and match food colors.
- Fonts usually follow a non-serif style for body text, while titles vary in styles. Images are professionally captured to make food appealing.
- Content and styles and conventions are consistent within brands but vary based on intended audience, such as using simpler designs and fonts for children.
- Overall presentations keep designs clean and minimalistic for ease of use. Writing styles are straightforward for their purposes.
This document discusses the production of recipe cards for a vegetarian audience. The author outlines their design process, including using consistent formatting, high quality images, and bright colors to represent the summer theme. Feedback was incorporated, such as adding more images to the front of cards for clarity. While the finished products matched the brief, the author reflects that the summer theme could have been more evident. Skills developed include managing timelines, suiting designs to audiences, and gaining experience working to a brief.
This document analyzes the layout, design, and target audiences of various recipe cards and books. It finds that most have a consistent layout with the finished product photo on one side and the recipe on the other, along with minimalist design elements like a consistent color scheme. However, some cards designed for specific audiences or occasions diverge from this basic template by using more creative graphics, fonts, or colors. The document concludes that while keeping a simple, clear layout is best for recipe instructions, some customization may be needed to effectively target different age groups or seasonal themes.
The document describes the design elements used in various recipe cards. Some key design elements discussed include using colorful graphics and images to appeal to children, sectioning text into lists for easy reading, including brand logos and contact information, and using photography techniques like shallow depth of field to draw attention to the food. The intended audiences of the different cards, whether children or adults, are considered in the design choices around fonts, layouts, and visuals used.
The document discusses producing print-based media for an afternoon tea theme targeted towards elderly people. It describes choosing a layout with one main image and close-ups to show detail. Most images were photographed to give a homely feel. Recipes were tested with different backgrounds and shapes to make the text clear while avoiding busyness. Ingredients were made bold for ease of reading. Stickers and boxes were used to frame images and text. The finished products reflected initial plans through experimenting with fonts, colors, and imagery to appeal to elderly audiences.
The student created recipe cards targeting older audiences. They conducted research which found older people prefer simple, sophisticated designs. The cards have a white background for ease of reading, and feature a large main image and additional close-up shots to make the design more creative. Text is in a single column divided into paragraphs. Images on the back continue the theme while changing opacity levels. The design reflects the target audience and theme of afternoon tea.
The document discusses the finished recipe cards and how they reflect the initial plans and brief. It notes that the plans were largely followed, with only minor changes such as experimenting with different image layouts on the back of the cards. It also addresses how the finished products match the requirements in the brief, such as including preparation and cooking times, formatting the ingredients and method clearly, and having a cohesive theme of afternoon tea across all the cards. Peer feedback helped in the production process by providing input on design elements like the image presentation.
The document summarizes the design choices and considerations for a set of recipe cards aimed at promoting Chinese vegetarian dishes. Key points:
- The recipe card design uses a simplistic layout with one main image and minimal additional visual elements to create a clean, professional look.
- Colors, fonts, and images were chosen to evoke Chinese culture and cuisine, including red, black, gold colors and fonts mimicking Chinese calligraphy. Stock photos of Chinese subjects like pandas and bamboo were used.
- The target audience is vegetarians ages 15+ interested in healthy, complex cooking and trying new cuisines. Social media logos and the Vegetarian Society logo were included to appeal to this demographic.
Evaluation (print based media and working to brief)katiesteph5
The document provides details about the production of print-based recipe cards. It discusses the layout, images, fonts, and text-to-image ratio used for the cards. High resolution images were obtained from Google to provide professional quality. A simple yet sophisticated layout and minimal color palette were used. Feedback indicated the font could be difficult to read against faded backgrounds, so its size was increased. Overall the cards effectively targeted multiple audiences through theme, color, and recipe choices.
Evaluation (print based media and working to brief)katiesteph5
The document provides details about the design and production of recipe cards. It discusses the layout, images, fonts, and text-to-image ratios used. It reflects on how colors and images appeal to different audiences and match the themes of the dishes. Feedback was positive and helped improve readability. Overall, the cards match the brief, use original ideas and logos, and feature vegetarian/vegan meals as requested. Working alone allowed full creative control, and managing time well allowed improving the cards ahead of deadline.
Evaluation (print based media and working to brief)katiesteph5
The document provides details about the production of print-based recipe cards. It discusses the layout, images, fonts, and text-to-image ratio used for the cards. High resolution images were obtained from Google to provide professional quality. A simple yet sophisticated layout and minimal color palette were used. Feedback received was positive with no required changes. The finished products matched the brief and goals of providing recipe options for various ages and genders.
Evaluation (print based media and working to brief)savannahryan11
The document discusses Ryan Goldsmith's evaluation of a set of recipe cards he produced for a project. It summarizes the design choices made for the cards, including placing the title, image, method, and ingredients in specific locations. It also discusses using primary colors and fonts to appeal to children. Peer feedback suggested changing the font to improve readability. The project matched the brief of creating recipe cards to promote vegetarian options for children and families. Working in a group required good communication and balancing workloads.
The document summarizes the production process of creating recipe cards for vegetarians. It discusses how the initial plans for bright colors and stock images did not work cohesively as a set. The team then simplified the design with a white background and two consistent colors from the logo. Feedback noted the need for consistent layouts and font placement. While some stock images stood out, the overall set reflected the goal of appealing to a general audience with a basic design. The document evaluates skills learned around planning, photography, and using feedback to improve the final products.
This recipe card uses a simple and clean layout with minimal colors. The photography focuses on clearly presenting the food. A consistent font is used throughout, with one change to draw attention. The writing style is formal and instructive. Overall, the card prioritizes clear organization and presentation over eye-catching design.
Evaluation (print based media and working to brief)katiesteph5
The document provides details about the production of print-based recipe cards. It discusses the layout, images, fonts, and text-to-image ratio used on the cards. The cards were designed to appeal to both children and adults with recipes for different meals. Feedback was received but no major changes were needed. Key skills learned were how to manipulate images into different shapes.
Evaluation (print based media and working to brief)katiesteph5
The document provides details about the layout, images, fonts, and text-to-image ratio used in recipe cards designed by the author. For the layout, each section is split up making it easy to read while cooking. High resolution images from Google give a professional look. A simple font is used for readability. The text largely takes up space over images except for one image in the corner and faded background image. The front is described as busy yet simple due to a fancy font but minimal colors, while the back is simpler with consistent layout and sections.
Hayley Roberts has proposed 5 ideas for recipe cards targeted at different age groups.
Idea 5 targets children below age 10 with Easter themed recipes that are fun and allow customization. The cards would use bright colors and bold, informal text sized for children. The card design would be die-cut into fun Easter shapes like eggs or bunnies.
- The document discusses the design choices made for a set of recipe cards promoting international cuisine. It includes three images and separates ingredients and instructions into columns for clarity. Icons and flags representing each country were included.
- Original photos were taken and edited for the cards. Multiple angles and crops were used to showcase the food. Colors were balanced to attract attention.
- The theme of global cuisine was chosen to showcase unusual recipes that are affordable and approachable for teenagers and adults. Iconic illustrations represented each country's cuisine and culture.
- The target audience is middle class families ages 16 to adult, appealing to both genders with an emphasis on lifestyle, culture and interests over occupation. Formatting and balanced design elements make
Hayley Roberts proposed 5 ideas for recipe cards targeted at different age groups. Feedback agreed that ideas aimed at children should make recipes fun and interactive. It was suggested putting the main image on the front of the Easter card for children rather than the back. For cards aimed at older audiences, large clear text and some images were recommended over too many details. The Christmas theme card idea of incorporating decorations into the design was praised for clearly conveying the food type. Hayley agreed the Easter card layout could be improved by putting the recipe on back and using an image of the bunny holding a picture instead of the actual recipe.
The document summarizes the process of designing recipe cards for children ages 4-13. It discusses testing 5 different layouts and choosing one with a large image on the back and simple text on the front. Stock images were used to make the cards look professional. Bright, bold colors were chosen to attract children. Feedback confirmed the enlarged back image design was preferred. The finished cards met the brief and feedback helped improve readability. Skills in design, collaboration and planning were developed through the project.
The document discusses the design and production process of recipe cards aimed at children ages 4-13. The author designed 5 different layouts and chose a simple design with a large image on the back and title, image, ingredients, and method on the front. Bright, bold colors were used to attract the target audience. Stock images were chosen to look professional. Feedback helped improve font readability and color contrast. The final cards met the brief and effectively targeted children through their visual design.
- This recipe card is aimed at children due to its simple layout with illustrations used instead of text for instructions. The images are clear and explain the process well. The text is in an easy to read font, size and color. Space is used well without things looking cramped or too far apart.
- This recipe card is also aimed at children based on its basic layout and use of illustrations for instructions. The layout is very simple and clear with spaced used well without things looking crammed or too far apart. The image of the final product is small but clear in the top corner without distracting from the instructions.
- This recipe card summarizes the document by identifying two cards that are aimed at children based on
The document analyzes several recipe cards and vegetarian book covers in terms of their design elements. Key findings include:
- Recipe card layouts are generally simple, with titles, images, instructions and ingredients. Colors often include shades of green and match food colors.
- Fonts usually follow a non-serif style for body text, while titles vary in styles. Images are professionally captured to make food appealing.
- Content and styles and conventions are consistent within brands but vary based on intended audience, such as using simpler designs and fonts for children.
- Overall presentations keep designs clean and minimalistic for ease of use. Writing styles are straightforward for their purposes.
This document discusses the production of recipe cards for a vegetarian audience. The author outlines their design process, including using consistent formatting, high quality images, and bright colors to represent the summer theme. Feedback was incorporated, such as adding more images to the front of cards for clarity. While the finished products matched the brief, the author reflects that the summer theme could have been more evident. Skills developed include managing timelines, suiting designs to audiences, and gaining experience working to a brief.
This document analyzes the layout, design, and target audiences of various recipe cards and books. It finds that most have a consistent layout with the finished product photo on one side and the recipe on the other, along with minimalist design elements like a consistent color scheme. However, some cards designed for specific audiences or occasions diverge from this basic template by using more creative graphics, fonts, or colors. The document concludes that while keeping a simple, clear layout is best for recipe instructions, some customization may be needed to effectively target different age groups or seasonal themes.
The document describes the design elements used in various recipe cards. Some key design elements discussed include using colorful graphics and images to appeal to children, sectioning text into lists for easy reading, including brand logos and contact information, and using photography techniques like shallow depth of field to draw attention to the food. The intended audiences of the different cards, whether children or adults, are considered in the design choices around fonts, layouts, and visuals used.
The document discusses producing print-based media for an afternoon tea theme targeted towards elderly people. It describes choosing a layout with one main image and close-ups to show detail. Most images were photographed to give a homely feel. Recipes were tested with different backgrounds and shapes to make the text clear while avoiding busyness. Ingredients were made bold for ease of reading. Stickers and boxes were used to frame images and text. The finished products reflected initial plans through experimenting with fonts, colors, and imagery to appeal to elderly audiences.
The student created recipe cards targeting older audiences. They conducted research which found older people prefer simple, sophisticated designs. The cards have a white background for ease of reading, and feature a large main image and additional close-up shots to make the design more creative. Text is in a single column divided into paragraphs. Images on the back continue the theme while changing opacity levels. The design reflects the target audience and theme of afternoon tea.
The document discusses the finished recipe cards and how they reflect the initial plans and brief. It notes that the plans were largely followed, with only minor changes such as experimenting with different image layouts on the back of the cards. It also addresses how the finished products match the requirements in the brief, such as including preparation and cooking times, formatting the ingredients and method clearly, and having a cohesive theme of afternoon tea across all the cards. Peer feedback helped in the production process by providing input on design elements like the image presentation.
The document summarizes the design choices and considerations for a set of recipe cards aimed at promoting Chinese vegetarian dishes. Key points:
- The recipe card design uses a simplistic layout with one main image and minimal additional visual elements to create a clean, professional look.
- Colors, fonts, and images were chosen to evoke Chinese culture and cuisine, including red, black, gold colors and fonts mimicking Chinese calligraphy. Stock photos of Chinese subjects like pandas and bamboo were used.
- The target audience is vegetarians ages 15+ interested in healthy, complex cooking and trying new cuisines. Social media logos and the Vegetarian Society logo were included to appeal to this demographic.
Evaluation (print based media and working to brief)katiesteph5
The document provides details about the production of print-based recipe cards. It discusses the layout, images, fonts, and text-to-image ratio used for the cards. High resolution images were obtained from Google to provide professional quality. A simple yet sophisticated layout and minimal color palette were used. Feedback indicated the font could be difficult to read against faded backgrounds, so its size was increased. Overall the cards effectively targeted multiple audiences through theme, color, and recipe choices.
Evaluation (print based media and working to brief)katiesteph5
The document provides details about the design and production of recipe cards. It discusses the layout, images, fonts, and text-to-image ratios used. It reflects on how colors and images appeal to different audiences and match the themes of the dishes. Feedback was positive and helped improve readability. Overall, the cards match the brief, use original ideas and logos, and feature vegetarian/vegan meals as requested. Working alone allowed full creative control, and managing time well allowed improving the cards ahead of deadline.
Evaluation (print based media and working to brief)katiesteph5
The document provides details about the production of print-based recipe cards. It discusses the layout, images, fonts, and text-to-image ratio used for the cards. High resolution images were obtained from Google to provide professional quality. A simple yet sophisticated layout and minimal color palette were used. Feedback received was positive with no required changes. The finished products matched the brief and goals of providing recipe options for various ages and genders.
Evaluation (print based media and working to brief)savannahryan11
The document discusses Ryan Goldsmith's evaluation of a set of recipe cards he produced for a project. It summarizes the design choices made for the cards, including placing the title, image, method, and ingredients in specific locations. It also discusses using primary colors and fonts to appeal to children. Peer feedback suggested changing the font to improve readability. The project matched the brief of creating recipe cards to promote vegetarian options for children and families. Working in a group required good communication and balancing workloads.
The document summarizes the design process and decisions made for creating recipe cards for a vegetarian client. Key details include:
- The designs are busy with small details to look realistic, using more text than images depending on the recipe.
- Photographs were taken by the designers and stock photos were used, with details like tape and shadows added in Photoshop.
- The green color and messy details are meant to evoke nostalgia for childhood and school. Recipes also reference traditional school meals.
- The target audience is middle-aged adults who would feel nostalgic about their school experiences, and the designs appeal to this group through theme and language used.
The document is a reflection on recipe cards created for VegSoc. It discusses the design choices made, including keeping the layout simple and minimalistic. Images were chosen to represent different vegetables in the recipes. Feedback was incorporated from VegSoc's existing cards. The final products included adult and children's cards. While collaboration worked well overall, in the future the student would be more assertive about including their own design ideas.
This document provides an evaluation of a recipe card design project. It discusses the layout, imagery, and visual language choices made for the recipe card. The front of the card has a simplistic design with few objects and well-spaced text to attract viewers, while the back contains the recipe ingredients and instructions in a busier layout due to space constraints. Images are used more on the front to entice viewers, while text outweighs images on the back to inform about the recipe. The document reflects on image choices, use of color, and how semiotics and connotations were created to evoke meaning and suggest themes like Italian heritage. An audience profile targets ages 15-25 due to the experimental design, and those in
The recipe cards appeal to families with young children and aim to involve them in cooking. The fonts are easy to read against the backgrounds. The images could be improved by adding more contrast to make the food look more appealing. Overall, the cards work well as a set due to consistent fonts, layouts, and color schemes.
The recipe cards appeal to families with young children and aim to involve them in cooking. The fonts are easy to read against the backgrounds. The images could be improved by adding more contrast to make the food look more appealing. Overall, the cards work well as a set due to consistent fonts, layouts, and color schemes.
This document provides a summary and analysis of two recipe cards. For the first card, it notes the simple two-column layout with ingredients on the left and method on the right. It critiques elements like the placement of the picture and lack of color consistency. For the second card, it describes the clean four-section layout with picture, ingredients, method, and nutritional info. It analyzes the simple orange and grey color scheme matching the company logo. It also comments on the lack of visual interest and dull plain font. Overall, it provides an overview of the design and stylistic elements of the two cards.
This document summarizes the influences and decisions that went into designing recipe cards. It discusses existing recipe card products that were influences, including their use of large images, branding strips, and multiple small images. The document reflects on how these elements were emulated or adapted for the author's own recipe card designs. Key influences included a wave-shaped branding strip and cut-out pieces of the main image. The author also discusses choices around font, color palettes, and layout to appeal to target audiences like younger demographics while maintaining a mass market appeal.
This document summarizes and analyzes several recipe cards from the Vegetarian Society. Key points include:
- Recipe cards use simple layouts with clear sections for ingredients, method, photos, and branding. Color schemes and fonts match the company logo.
- Photos aim to make the food look appealing through lighting, focus, saturation. Recipes target specific audiences like adults or children through language, design, themes.
- Holiday recipes incorporate festive colors, shapes, patterns to set the mood. Information is structured clearly using formatting, section breaks, emphasis.
- Branding and calls to action promote the company website and involvement. Details provide nutritional context. Overall the cards aim to effectively promote recipes and
The document summarizes and analyzes the layout, color scheme, photography, writing style, and overall appeal of two recipe cards. For the first card, it notes the simple two-column layout but lack of consistent Christmas theme. It finds the photography placement messy and colors dull. For the second card, it observes the clean four-section layout in Quorn's orange-grey color scheme. It finds the photography and writing style more professional but the card overall dull without embellishments. Both cards aim to appeal to adults but not children under 16.
The document summarizes and analyzes the layout, color scheme, photography, writing style, and overall appeal of two recipe cards. For the first card, it notes the simple two-column layout but lack of consistent Christmas theme. It finds the photography placement messy and colors dull. For the second card, it observes the clean four-section layout divided by color scheme matching the company logo. While simple, it lacks visual interest. The photography provides a view of the finished dish to entice readers. Both writing styles aim to be approachable but could include more technical details.
This recipe card uses a simple and clean layout divided into sections for the picture, ingredients, method, and nutritional information. It employs an orange, grey, and white color scheme consistent with the brand's logo. The headings are in orange to stand out from the grey text. While simple, the design effectively conveys the necessary information in a clear, readable format. The photo uses studio lighting and post-processing to make the food appear appetizing. The writing style is sparse but easy to follow for amateur cooks. Overall, the card aims to appeal to a general adult audience through its minimalist presentation of a healthy meal made by the vegetarian brand Quorn.
The document summarizes the production process of creating a set of vegetarian recipe cards for a general audience. Key points:
- The initial designs used bright colors but did not work cohesively, so a simpler color scheme was adopted using greens.
- Images were taken but some were low quality, so stock images were also used. Not all images matched well.
- Feedback noted the cards did not work as a set due to varying colors, so a consistent design was applied.
- Planning and managing time well allowed feedback to be incorporated and the standard required to be met. Better planning of images is needed for future projects.
Similar to recipe cards, evaluation pro forma (20)
This document contains initial ideas and development work for an energy drink brand and packaging design. It includes ideas for four different drink themes based on popular video games: a sports drink theme inspired by Grand Theft Auto, a music festival drink inspired by Call of Duty, a natural drink inspired by Fez, and a protein drink. Color schemes, fonts, and packaging layouts are tested to match each gaming theme. Market research on existing brands is also referenced to inform the design process. The goal is to create a line of energy drinks targeted towards gamers with unique designs drawing inspiration from different video game genres.
This document contains initial ideas and development work for an energy drink brand and packaging design. It includes ideas for four different drink concepts focused on sports, music, natural/eco-friendly ingredients, and protein. It also explores font, color scheme, and packaging designs inspired by popular video games like Grand Theft Auto, Call of Duty, and Fez to appeal to the target gaming audience. Mood boards and mind maps were created to develop themes and aesthetics for the brand identity.
This document discusses different types of photography and their purposes. Advertising and promotional photography aim to sell products and raise awareness, using controlled shoots and post-production editing. Photojournalism documents real events to accompany news stories, but can also manipulate images to influence viewers. Fashion photography sells clothing through idealized images of thin models, often heavily edited. Portraiture captures subjects' emotions and details through posed or candid shots. Architecture photography styles vary from artistic to realistic depending on the intended use of the image.
The document discusses various camera settings and techniques that can be used to manipulate photographs, including:
- Aperture, which controls depth of field and amount of light. A wider aperture means less depth of field and more light.
- Shutter speed, measured in fractions of seconds. A faster shutter speed freezes motion while a slower shutter allows blur.
- ISO, which controls the light sensitivity of the camera sensor. A higher ISO means more noise but allows shooting in darker conditions.
- White balance, which shifts the color tone to compensate for lighting conditions like daylight, shade, or tungsten.
- Editing techniques like dodging and burning, levels, cropping and color adjustments
1. Fashion photography aims to sell and advertise clothes by portraying attractive, slim models wearing the outfits in a very controlled setting with artificial lighting. The goal is to make the clothes look desirable so consumers will want to purchase them.
2. Fashion photography is highly manipulated, with nearly all images edited in some way, such as enhancing skin or changing body shapes. While editing can make photos more aesthetically pleasing, overly thinning models' bodies sets unrealistic standards that can harm self-esteem and mental health.
3. Portraiture captures subjects' emotions, details, and colors in both black and white and color photos. Photographers instruct posed models on facial expressions and positions against plain backgrounds to focus
This document provides initial ideas and development for the design of an advertising campaign and product packaging for an energy drink. It includes four potential energy drink ideas focused on sports, music, being natural/eco-friendly, and protein. It also details the development of font, color scheme, and packaging ideas inspired by video games like Grand Theft Auto, Call of Duty, and Fez. Mockups of potential can designs and branding incorporate pixelated graphics and fonts to match different game aesthetics.
This document provides initial ideas and development for four potential energy drink concepts:
1. A sports drink targeting people who like to exercise aged 30-40 focusing on energy from plants in a bottle with a sports cap.
2. A music-themed drink targeting teens and people aged 16-20s into music in a colorful can.
3. A natural and eco-friendly drink targeting people aged 18-29 in fun packaging focusing on a healthy boost.
4. A protein-focused drink targeting bodybuilders and gym-goers in a familiar protein shake bottle shape with milk-based flavors.
This document discusses several types of audience responses to media:
- Preferred responses occur when the audience agrees with and is willing to change their behavior based on the media.
- Negotiated responses mean the audience understands the message but will not change their behavior.
- Oppositional responses mean the audience does not believe or agree with the message and will ignore it.
- Participatory responses encourage the audience to engage with the media by giving opinions and participating in discussions and voting.
- Cultural competence means tailoring media like advertisements to different cultures' understandings and languages.
- Fan culture refers to passionate fans who form online communities called "fandoms" to discuss their favorite shows, bands, and books.
1) A close-up shot of gamers' intense faces and hands gripping controllers, with the drink can in focus. The text "Stay Wired" hints that the drink provides energy to keep gaming.
2) A split screen shows gamers in intense online battles, with one screen fading to a can of the drink and the text "Fuel Your Game".
3) Esports athletes are shown celebrating a victory, holding up cans of the drink. The text "The Official Drink of Champions" promotes the drink's endorsement of elite gamers.
The strengths of the final images are:
- Clear theme/subject matter - They are all based on The Smiths band which connects them.
- Attention to detail - The rotoscoping is done very neatly which shows skill.
- Variety - Different poses, compositions and styles were explored rather than just repeating one idea.
- Audience focus - Consideration was given to targeting specific demographics like younger fans.
What could be developed if the image was repeated?
Some things that could be further developed if the images were repeated include:
- Additional band members - Adding designs featuring Johnny Marr or Andy Rourke.
- Product options - Creating versions without backgrounds for more printing/color flexibility
The document discusses different types of digital graphics file formats including raster graphics, vector graphics, JPEG, TIFF, PSD, AI, and 3DS.
Raster graphics use pixels and have a fixed resolution, so they can lose quality when resized. Vector graphics use paths and shapes so they maintain quality at different scales but have larger file sizes.
JPEG is best for web use due to its small file size but loses quality with multiple edits. TIFF has better quality than JPEG but much larger file sizes. PSD saves layers and supports transparency but has large file sizes. Vector formats like AI can scale without pixelation but have limited software compatibility. 3DS is used for 3D modeling and animation and has universal viewing but also
The document provides details on the development process of branding assets for a social action organization. It describes creating a logo by drawing a crab mascot and scanning it digitally. Further logo iterations experiment with style and color variations. Posters are designed to educate children on litter cleanup in a fun, game-like way. Merchandise designs include t-shirts, hats and bodyboards featuring the logo and messaging. Membership forms are given underwater themes through rotoscoped illustrations of crabs, turtles and seals to appeal to children while still including necessary legal information. The branding assets were created to be cohesive in style and message across different mediums.
The document describes the process of designing logos and posters for a children's environmental organization called Seas for Life. The designer created a cartoon crab character logo to appeal to children while incorporating subtle elements of the existing Surfers Against Sewage logo. They refined the logo design through several iterations to make it distinct from the original yet flexible enough to work in different contexts. Three educational posters were also created with simple, clear messaging about litter and how it affects beach animals, tailored to be understood by and engage children. The techniques used, like hand drawing and Photoshop, helped make the logo and posters visually appealing yet understandable for their intended young audience.
The document provides details on the development process of logos, posters, and merchandise for a social action campaign. It includes sketches, digital designs, and explanations of design choices. For the logos, the designer experimented with different styles and characters before settling on a crab mascot. Posters were created to educate children about litter in an engaging way. Merchandise included t-shirt, hat, and bodyboard designs building on the established logo. Membership forms were also designed, incorporating the mascot character into underwater scenes.
The document provides details on the development process of logos, posters, and merchandise for a social action campaign. It includes sketches, digital designs, and explanations of design choices. For the logos, the designer experimented with different styles and characters before settling on a crab mascot. Posters were created to educate children about litter in an engaging way. Merchandise included t-shirt, hat, and bodyboard designs building on the established logo. Membership forms were also designed, incorporating the mascot character into underwater scenes.
The document provides details on the development of branding and promotional materials for the organization Surfers Against Sewage. It describes creating a logo featuring a crab mascot with pastel colors. Posters were made to educate children about litter, using illustrations and facts. Merchandise with the logo was designed, including t-shirts and bodyboards. A membership form was created with an underwater scene and characters from the logo to engage both children and parents. Consistency was maintained across materials through repeated use of themes, colors, fonts and characters.
The document outlines a 4-week schedule and lists resources needed to create a marketing campaign. In week 1, the schedule details plans to design a logo by experimenting with shapes, developing characters, and refining a final design. Week 2 involves creating a poster through mind mapping, mood boarding, rough designs, and finishing a chosen design. Week 3 focuses on designing merchandise through mind mapping, creating artwork concepts, and finishing a design. Week 4 has plans to design a membership form by experimenting with layouts and creating the final professional form. The resources section lists a computer, design software, paper/pencils, scanner, camera, transport, and fonts needed for the different tasks.
The document provides initial ideas for three different campaigns to raise awareness about ocean conservation.
The first idea is aimed at children and involves creating cartoon animal mascots to educate them about healthy sea life through books, games and posters.
The second targets adults interested in fitness with an event combining a beach run with litter collection. Merchandise and minimalist posters would promote the fun run for charity.
The third addresses fishing enthusiasts by using shocking imagery and facts on posters to illustrate the harmful effects of abandoned fishing equipment on wildlife.
Surfers Against Sewage (SAS) is an environmental charity established in 1990 by surfers in Cornwall to improve water quality at UK beaches. SAS campaigns on issues related to the sea and coastlines like litter, sewage waste pumped into the sea, and toxic chemicals. They have achieved awards and influenced companies but still hope to make all UK beaches litter-free and increase public awareness of threats like climate change. SAS also campaigns against threats from shipping like oil spills and flags of convenience that can pollute the sea. They provide key facts and figures on marine litter and pollution to support their campaigns and awareness efforts.
Surfers Against Sewage (SAS) uses graphic designs and logos to promote their mission of protecting oceans and waves. Their logo features a wave that is also an eye, representing surfers. They use shocking imagery like a surfboard in a grave to emphasize how pollution threatens surfing. SAS merchandise targets different audiences, like a feminine shirt promoting beach conservation and a darker shirt for men. SAS also produces educational materials and campaigns to teach children about ocean stewardship. Overall, SAS crafts consistent yet versatile branding to engage various supporters.
3. Visual Language
How have you chosen to set out your designs and why? (Reference
layout, image/text ratio, busy/simplistic etc)
I have chosen to set my recipe cards out in a certain and particular way on
purpose to give a certain feel. The layout of the recipe card is fairly simple,
structured out in a way with boxes and one circle on some of the cards. This
makes the cards feel more like a school exercise book, where everything is
ordered neatly but not perfectly, the neat feeling comes from the text being placed
in the same place on each card, but the pictures not being the same size give
more of a school book feeling, which was decided already on the flat plan. The
image to text ratio is about equal, for where there is text there is also an image to
support it near. On the front of the flat plan there are 3 images down the right side
and two separate blocks of text down the left side of the pictures. On the back
similarly there is the same ratio, there is one block of text and one large picture,
which makes the card look even and balanced. The amount of text will show the
audience that the recipes are detailed and easy to follow, where the pictures will
attract people who find large amounts of text daunting or off putting. The way the
recipe card is set out is in a simplistic way, as we found from our earlier research
that vegetarians preferred either a rustic or simplistic look the most, so we decided
to carry on with a clean simple look and work around this idea, with a clean white
background which is in the style of lined paper, but then add fake ink splodges and
coffee stains so it didn’t make it feel too medical and not foodie. Its simple because
the background is simple, so it wouldn’t take away from the text or from the
pictures, and so its also easier to look at, read and take in.
Flat plan
4. Visual Language
The content of the images on the final recipe card are very
consistent and continue with a theme across the whole of the cards,
so they related and looked like they should be sold together, giving
off the same feeling to the audience. The images were photography
of the food, that were not stock images, they were taken by me. I did
this so I could keep consistent lighting and feelings in the photo,
making all the photos match, like with the background colours and
surroundings. This has also helped the cards looks like a package
instead of being separated. The text was all the same size and the
same font and the same colour. The font was the most important
part of the text, it was a special one that was downloaded from da
font, and this one font was used throughout the whole of the recipe
cards, so the consistent font would look most like handwriting. The
colour of the font is also consistent, the titles are a pale yellow, then
the rest of the writing is a blue, but like a handwriting pen, this
colour gives a nostalgic feel, even though it is just a minor detail.
Comparing to existing products there are a lot of similarities,
especially with the photos of the food, the way all the photos match
with the lighting and colour and background. Other similarities are
how the consistency is kept within the recipe cards, especially with
little details like layout and placement of text and images
Discuss the contents of your final images and reflect upon decisions
made. (Content used- image/text/graphic, use of colour, original or stock
images. Compare to existing products.)
5. Visual Language
Discuss the semiotics and connotations created from the content you have
included. (What meaning or suggestions are created from the
images/colours/designs you have used? You could reference how they were used
in products you look at during the project.)
In this project the recipe cards had a certain theme to them and
we wanted to emulate throughout the whole of the project. The
feel we wanted to create was a clean, nostalgic feel. The
background is a piece of lined paper, this just sets off the theme
and feel for the whole collection of cards, reminding the viewer of
a school situation. The colours are minimal and matching in each
card, to remind the viewer of a uniform set out, like a school. The
layout design for the cards are set out in a similar place, like the
pictures will always be on the right side and text will be on the
left, but on each card the pictures and text are not in the exact
same place, making it feel more hand made and like a young
school child has made it, what also makes the cards feel like this
is the way the pictures look like they have been stuck on by cello
tape, adding ink splodges and drink stains, adding to the
handmade, child feel. Another part of this design is the ripped
part of the page, making a border on the page that is green (to
follow the brief), we decided to make the rip to add to the whole
homemade, messy school feel even more.
6. Audiences
Create an audience profile of your chosen demographic
(Age, gender, psychographic, geodemographic, NRS Social Grade, hobbies,
sexuality [if appropriate] etc)
The kind of audience these cards are aimed at are made up of
different things that the audience fits into. The age of the target
audience is around the middle age, parent age, 30-50s, so they are
able to feel nostalgic about these recipes, but the recipes are also
going to be enjoyed by the whole family or whoever it has been
cooked for. The psychographics of the audience will be how their
personality and choices effect their family and cooking, and their
choices towards eating veggie food, so they would be quite family
orientated and also aware of healthy eating, wanting to convince
people to be vegetarian, or catering to a vegetarian family member.
I think that the NRS social grade would vary from B to C2, because
the recipes are simple and quick, but they are different and include
interesting ingredients. The gender of my audience I don’t think is
important and don’t think that our recipe cards lean towards a
specific gender.
7. Audiences
How have you constructed your work to appeal to this audience?
Include an annotated copy of an example of your work to help illustrate how you
have done this.
Gender neutral.
These cards have no specific colours,
images or graphics that would make
a certain gender of person want to
buy them more than another
gender. The colours would appeal to
anyone with the main colour being a
green relating to vegetarianism, the
colours of the text relating to the
school theme, and the photography
of the food being clear and
informative.
Wording.
The way the recipe method is
worded is important, and mainly
relates to the NRS of the
audience. The way it’s worded is
simple and informative, but
includes some key terms and
words specifically related to
cooking. This will be more well
known to the C2 to B class people
as they would have to cook their
meals and may be more
conscience about what they put
into their bodies.
Layout.
The layout of the card and the way is
constructed is very simple. The text
and images on the front page are
always placed into the same place the
ext being on the left and the images
on the right. This is so that the
audience or person who is looking at
the recipe cards is familiar with the
placement of the information and
know where to look when they are
cooking, so finding the place where
they were last reading is easy to find,
so making the meal is quicker to
follow and make.
Photography.
The photography on these recipe cards
is taken for the style and theme of the
recipe card. The photos are more an
informative guide on how the food
should turn out and how it could be
presented, in a simple way that anyone
could copy.Technical aspects.
On the recipe card there is not a lot of complicated aspects but there is one part of the
ripped paper effect at the bottom of the page which did require some more thought and
skill. I think this ripped page effect would appeal to the audience because it makes the
whole recipe card less serious and less daunting to pick up, it looks more friendly and
inviting to read and make the meals on their. I also think the graphic images of ink stains
and coffee stains add to this feeling of the recipes being more relaxed.
The recipe card appeals to the audience
because of its relaxed and friendly feel,
whilst still looking professional and clean.
8. Cultural context
What did you use as your design influences and why were they chosen?
(What existing media products influenced the final look of your work?)
When doing research we came across a lot of recipe cards that
were online or downloadable, but found out quickly that the
designs were very simple and bland, there were no themes to the
recipes or cards other than the fact of being a veggie dish. The
colours were also very boring like on the quorn recipe cards the
colours were orange and grey, which does not stand out and is not
appealing to look at, so won’t make people want to make the
recipe. But from this design I found out the best way to layout the
card was to keep a simple structure, keep images clear and text
readable and not too dense and also keeping the background
white and simple, letting the rest of the graphics stand out against
the background. The research we did influenced our final piece
also in the style of photography that is placed on the page, that it is
simple and informative, to create a simple picture, then build a
theme around the photo, instead of adding lots of props and
making the photo too busy, which takes the attention away from
the food. Another thing that influenced our final design was on the
quorn card, they made a separate box for time it took to cook and
how many it serves, so we took this onboard and used the
separate placement of this information, to make it easier to read
and pick out.
9. Cultural context
Do vegetarian products have a specific design aesthetic and how does your
project reflect/contrast this? Why?
From the research I have done I have found out that there seems to
be a reoccurring theme that happens with vegetarian recipes, they
seem to be always choosing vegetarian related colours, like oranges
and browns, but mainly different shades of green, which differ, darker
greens for adult recipes and lighter for children’s dishes. The design
aesthetic of these pictures seem to be very photograph related, with
large photos that are made to look appealing and tasty, being used
as backgrounds then simple text being placed on top. I feel like our
project reflects and contrasts this in different ways. It reflects this
because the colours on our card does mainly consist of a green as
the border strip to match the vegetarian logo, and the green showing
up in the holes of the page, to make it look this paper has green
paper underneath. But in contrast I think that our recipe card is a lot
less photo orientated, and more about the actual over-all theme of
the cards, along with the language used in the recipes, so the card is
concentring more on the recipe rather than the photo. The text on
ours is also a lot different, it is themed and carries on throughout the
cards, the font is designed to look like handwriting and fit with the
theme, where as the other recipe cards have fairly plain and boring
fonts which are not very interesting and don’t seem to set off any
feeling or theme around the food.
10. Finished products
Does your finished product reflect your initial plans? How? If there are any
differences, describe why changes were made.
(You can use visual examples of flat plans and finished products to illustrate this
I think that the finished product does reflect our initial
plans. At the start the idea was to do with a school themed
recipe card, for adults. First we made different style sheets
to decide on a style and colour, these included different
patterns and textures to add more diversity to the card
plan. In the end we didn’t choose a particular style sheet,
but picked and chose different colours from each sheet, to
see which looked the best and most relevant. Then we
made different flat plans, to show the ideas for a layout of
the recipe cards, this reflects our final piece because we
chose one flat plan layout, which has developed slightly
but you can still see the similarities between the original
and the final. There were over-all 4 changes from the
original to the final, these were:
1. Where the title is placed
2. Where the logo is placed
3. The image amount on the back page
4. The ripped paper border
These different things that were added really made the
card come into its own as a strong and clear design
that works really well and if effective.
11. Finished products
Does your finished product match what you were set in the brief? How?
The final recipe cards I think do follow the brief mainly.
We want to see interesting and creative designs for a new series of recipe cards. We need designs on both the front and the back of the card.
There should be a clear theme across all the cards so it is apparent that they are a set. You could create a series based on an ingredient or the
food of a certain country. It could be aimed at people just becoming vegetarian or those who gave up meat years ago.
You don’t have to come up with the recipes yourself but you must ensure that all ingredients are suitable for a vegetarian diet. It would be good
if some recipes were suitable for vegans as well.
You don’t have to take your own images but we do want to see high quality food photographs being used.
Presenting information:
Include serving number, preparation time, cooking time and vegan suitability at the start of the recipe.
For example:
Serves 4
Preparation time 10 minutes
Cooking time 15 minutes
Can be vegan
List all ingredients separately on a new line, in the order in which they are used in the method
Use metric rather than imperial measurements (grams rather than ounces or cups)
Include spoon measurements where these are more widely understood than the equivalent metric measurement (eg 1 tsp rather than 5ml)
Measurement abbreviations should be used without explanation.
Leave a space between the number and spoon abbreviations tsp (teaspoon), tbsp (tablespoon) but not between the number and metric
abbreviations. For example:
400g flour
1 tsp baking powder
Leave out the degrees symbol and the term 'mark' when referring to cooking temperatures. Leave a space between the word 'Gas' and the
temperature but not between the temperature and the degrees measurement abbreviation. For example heat the oven to Gas 5/180C.
Keep method points as simple as possible, breaking down into shorter sentences if a single method point involves more than one action.
Number method points but not ingredients.
I think that this product meets the brief,
everything on the recipe card meets the
requirements. Things like the prep time,
the vegan suitability, cooking time and
the serving amount. The only
requirements that I found difficult to
meet was the oven requirements, stating
the gas number of the oven because only
one of our recipes included an oven, and
when I cooked it in the oven it was
actually cooked in an AGA so it has no
gas mark. I think the finished product is a
creative design, both front and back. The
theme across the cards is clear and
consistent. All the recipes are vegetarian
or vegan, they are simple and easy to
follow, they fit to their target audience
also, which is a middle aged,
parent/family orientated vegetarian in
the B-C2 class.
12. Finished products
How did the use of peer feedback help you in your production?
(Reference specific examples and their final outcome in finished product)
The use of peer feedback from my ideas really helped to get a opinion from a
different point of view from a different person with similar ideas. With initial
ideas it is helpful when you can get someone else to give their voice on what
you have created, to see whether it works or not, what needs to be improved,
constructive criticism. This helped me develop my ideas further and narrow
down my initial ideas until I just got to one main idea, that we both like and
thought that would work. An example of some positive feedback was on my
5th idea, an Indian theme, their positive feedback was that they liked the
recipes and thought that vegan ice-cream was interesting, but an area that
they said I would need to develop is the colour scheme may become too over-
whelming and busy that it may distract from the food and theme, this is
something I didn’t initially realise or think about that these busy colours may
not add and take away from my theme and recipes, so I decided this wasn’t
the best idea to go with. Another one that I also changed my mind about after
the peer feedback was idea 2, the feedback suggested I needed to think more
about the set out of my cards, the design and how they would look if I
developed them, but at that point I realised that I wouldn’t be able to develop
my idea much further because I couldn’t think of anything else. I’m glad now
that I didn’t choose this idea because then if I had have picked it then I would
have struggled to create an interesting recipe card, and would have hit a wall.
After this feedback I we decided to choose the school themed one as it gave
us a lot of scope to expand and develop our ideas.
13. Finished product
Discuss the strengths and weaknesses of your final product regarding its
technical qualities.
Use box below for text or page space to include an annotated copy of your work
to help illustrate how you have done this.
Reference what you like and dislike about the work with consistent reference to
correct terminology of tools/effects used. Reference existing products.
On my recipe cards there are not that many technical qualities. But there are a
few that are a major part of the cards, these were preformed of photoshop. The
first one is the ripped paper effect, which is done by layering different coloured
pages on top of each other, then using a stroke brush pattern to give it a torn
and rough effect, then by putting a drop shadow underneath it made the pages
and layers separate like it was placed on top. This is put on both sides of the
strip of the paper that I want to look ripped, then the layer underneath the
ripped effect layer I changed to a green colour to create a border and to pull the
vegetarian look of the design all together. I really like the look of this effect, I
think it looks really detailed and even though it isn't obvious, it adds a lot to the
design and makes it look more professional and interesting.
With the green we had to keep this consistent and a running theme
throughout the cards so they would all match. Because we wanted it to look
like the green was another piece of paper. Because the lined paper which is
the top layer has holes in it like a real piece of paper I had to cut the holes
out on photoshop, then layer a rectangle of green behind where the holes
showed up. I like this little detail being taken into consideration because I
think this makes the card look more professional and realistic.
14. Another technical aspect of this which is a more minor detail is the cutting
out of images, to put them in a particular shape, I did this by just cutting a
circle around the plate and around other food, like bread. This made the
theme of the recipe cards more enforced and clear to the audience. This
also makes the photos look more like they have been cut out and stuck on
with cellotape. Because it gives this feeling I think it is successful and I like
the way it looks a lot, it’s a small detail that makes a big difference to
make the card look more professional. I think that the quality of the cutting
out varies slightly one each card, but because they are quite small, little
imperfections are not very visible.
During research, I looked at different recipe cards and how they
placed their photos on the page, how they were cut out, how they
were shaped. I found that all the cards that I looked at only were
set in a square shape, some with borders, others plain. This
inspired me to cut the photos up into shapes making the images
more interesting, instead of adding borders I took them away.
I think that there more unsuccessful elements of the technical aspects
would be how when cutting the pictures, especially in a circle, I was
impatient and messy so there are some imperfections on the photos were
some of the background is still present on the photos, because the image
is white and the background is dark and it contrasts to this. Also where I
have cut into the photo a small amount, making the circle shape bumpy
and not perfect.
15. Finished product
Discuss the strengths and weaknesses of your final product regarding its
aesthetical qualities.
Use box below for text or page space to include an annotated copy of your work
to help illustrate how you have done this. Reference what you like and dislike
about the work with consistent reference to correct terminology. You can
reference existing products here and compare your work to them.
Strengths
The strengths of my work about how it looks is the technical aspect of how I made
the paper tear effect on the recipe card by just using some simple techniques on
photoshop, I think it looks professional and like I have really taken time to add the
details in.
I think the photography on the cards is really good, as it looks like a stock photo.
The photos are clear, detailed and informative. They show a lot of detail on how the
food should look when its finished, but also a simple idea on how the food could be
presented. Some shots were close up and almost macro photos, to show how the
texture of the food should look like, I think this is especially helpful to amateur
cooks in the kitchen, because if it was explained in words they might find it difficult
to understand and picture.
I think the overall theme is a very successful and strong point on the whole. I think
that the theme is a very different idea that hasn’t been done anywhere else before,
(what I saw from my research). I think the messy, structured nature of the layout is
quirky and different, it gives a friendly feel, so it is more inviting. It is also a theme
that nearly everyone can relate too as the majority of people have been to school
at some point in their lives, so everything on the card is recognisable and in context
with the audiences past school life.
Close up,
detailed shot of
texture of the
food.
Presentation
ideas
Page border rip
Brings
together
school
theme
16. Weaknesses
The weaknesses on my recipe cards from an aesthetical
point of view, is because me and my partner did make the
cards separately on different computers, some details on
the different bunch of cards we made are similar but not
exactly the same.
The colours on the cards are not exactly the same, the
main and most noticeable difference on the cards is the
colour and shade of the green. On my card the green is a
lot brighter and more of a cold feeling. Where as my
partners is a warmer, more yellow tone of green. Although
these are not matching, I think the similarities between
these colours and the vegsoc logo are almost exact, so I
think this point maybe a weakness but it has not made the
cards unsuccessful.
Another weakness of the look of these cards is the
alignment of the text with the background. The background
is lined paper, so the text had to fit into all of the gaps
correctly, but unfortunately on some of the cards the
background lines are crossing through the text, which
makes it a lot harder to read, makes it less neat and tidy,
this was a problem that was encountered a lot of times
because of photoshop and how it would only let us a
certain amount of text between the lines of text.
17. Finished products
What skills/knowledge have you gained/developed in this project? How could
these be applied in future practice?
The kind of skills I have acquired and developed throughout this project have been varied.
I have expanded my knowledge about vegetarians, by doing second hand and first hand research, it
showed me what differences and similarities can occur when researching into a target market. I learnt how
to create effective and helpful research accessories, like a questionnaire, and an interview. The
questionnaire was the most helpful, because we were able to get more varied ages and types of people.
From this research I found out that the favourite time of the year for vegetarians is summer followed by
autumn, this information could have helped us pick out a theme or the type of food we put on our recipe
cards.
I have also learnt a lot about other companies and their views towards vegetarianism. Some companies
like ‘LUSH’ and ‘Linda Mccartney’ are completely based around vegan and vegetarians, making all their
products strictly veggie, so that they make their target audience a lot more concentrated. Where as some
other companies are cater for both veggies and non-veggies, like the shoes company ‘Dr.Martens’ they
mainly sell a wide range of leather shoes, but they do do a range of vegan shoes. It is interesting to see
different companies views towards animal welfare and how seriously they take it.
I required knowledge also about religions, about how some religions like Jainism, which doesn’t allow the
people who follow to eat any animal products or any by-products of animals and even avoid eating rooted
plants as it disturbs animals homes. Other religions are not so strict, like Hinduism, which encourages a
veggie life-style, but it is not mandatory.
I have also learnt about copyright in photography, mainly through stock photo sites. I have learnt that some
sites may allow you to use their photos for free if its for a personal project or if the use isn’t going to earn
money. But some of the site require you to pay for all photos regardless of its use.
18. Production process
Do you believe your work is creative and technically competent? Why?
(Reference specific examples (use images if this will help) of where you believe
your work is particularly visually or technically impressive. Reference
professionally produced work and compare your products to them)
I believe that our work is creative and technically competent
19. Production process
How effectively did you manage your time?
(Could you have used time more wisely? Did a particular aspect of the project
take longer than expected? Did you complete everything on schedule?)
25. Management
How did you work as part of a group?
(Did you lead the project? What parts of the project did you take charge of? Did
you enjoy working as part of a group? Why?)
26. Management
How important is communication when working in a group?
(Use specific examples from working in a group on this project)
27. Management
How important is communication when working in a group?
(Use specific examples from working in a group on this project)
28. Management
What have you learnt about working in a group and how will you apply this to
future practice?