The document provides guidance for students on keeping up with changes in media technology. It recommends students visit the Guardian Online daily to log changes in the media landscape. It also discusses staying informed on the topic of media in the digital age through further reading. The document provides an overview of a lesson on how print news media has adapted to the online environment, with a focus on concepts like citizen journalism and news aggregation. Students are given tasks to research these topics and examples through online news sites and apps.

1. Pick up a copy of this EVERYDAY!
Visit the Guardian Online EVERYDAY – The exam board recommends this so you
can keep a log/diary of changes to the technological landscape within the
Media.
FURTHER READING AND STAYING CONTEMPORARY!

2. Media in the Online Age -
Popular Press
Unit G325: Section B – Critical Perspectives in Media
Thursday 30th April 2015

3. Why?
Aims & Objectives
AO1
Demonstrate knowledge
and understanding of
media concepts, contexts
and critical debates, using
terminology appropriately
and with accurate and
coherent written
expression.
• Re-cap prior learning of theory/key
terms.
• Introduce some new ideas and
approaches to critically understanding
the changes to the Popular Press.
• Establish the new role we have in
consuming Print news – or is it still Print
news?
• Review the learning.

4. WHAT DO YOU ALREADY KNOW?
Analogue
Definition:
“The ‘old’ ways in which media has been distributed in the past – e.g through television,
film, radio etc.”
How can I apply this is in the exam?
- Discuss HOW News Institutions (Print) have adapted to the new media landscape as such
“The new generation of UK media power players are ditching the traditional gatekeepers
and going straight to their audience via the web”.
(Plunkett - 2008)

5. WHAT DO YOU ALREADY KNOW?
“As people individually and collectively
program the web, they’re I ____________ ____
_________________________”
(T_______t & Williams – 20 _ _)
ncreasingly in
command
apscot 06

6. Who is Dave Winer?
http://davewiner.com/
YOU MUST visit the website above and/or search the net to establish who this man is
and the impact he has had on media in the online age.
Record your findings in your exercise book.

7. Dave Winer (1994) -
"Once the users take control, they never
give it back.”
Have you ever captured a
‘Visual Imperative’ (Galtung & Ruge)
worth selling to an institution like
Demotix?

8. Gillmor (2004)
“Citizen Journalism”
YOU MUST research and make notes on an example
of Gillmor (2004) “Citizen Journalism” of your own.
This SHOULD be a recent news event of ‘magnitude’
(Galtung & Ruge) and explain what media products
this story is accessible on.

9. YOU MUST visit this website/research this media product and answer the following
questions in your exercise books:
• What is it and what does it offer it’s consumers?
Clue: Blogging and Darcy DiNucci (1999)
• What is it also an example of and how does it conform to Winer‘s (1994) ideology?
Clue: Dan Gillmor (2004)
• Who is the product in synergy with and what other ideology does it conform to?
Clue: Tapscott & Williams (2006) and Social media

10. FEEDBACK

11. 1. Sender –
Gatekeeper – Story
2. Sender – Decides on
the angle to report
the story
3. Channel – Print
4. Receiver – Reader
5. Receiver – Accepts
the validity of the
story.
Analogue

12. Key Term: Trans-media

13. Dan Gillmor (2004)
Gillmor (2004) has described how we now
live in an age of "Citizen Journalism" and
as a result we are now the "former
audience"
YOU MUST find as many examples of features/capabilities (write them down) within the
Mail Online that conforms to this ideology and establish the appeal of offering such a service
to the consumers and the Institution.

14. "Citizen Journalism” (Gillmor - 2004)

15. Press coverage of New Media – HOW is this reported?
YOU SHOULD investigate a story of your own online from a respected News
Institution/Gatekeeper

16. Are Print media always this embracing of new media technologies?
Facebook has made the startling admission that teenagers are becoming bored with the
social networking giant.
Facing competition from younger, more agile and 'cooler' apps such as Snapchat and
Instagram, Facebook fears its long-term business could be harmed.
And as Facebook approaches its tenth anniversary the firm published its annual 10-K
report last month revealing that its younger users are increasingly turning away from the
multi-billion dollar business.
3rd March 2013 –James Nye
Increasingly turning away – Is this true?
'In the event that our users increasingly engage with other products and services, we
may experience a decline in user engagement and our business could be harmed.’
Sensationalism? Moral Panic?

17. FEEDBACK

18. What about other institutions?
Media Imperialism –
How smaller media products have emerged as a result of the online media landscape
democratizing media regulation (control and dominance of "Global Trailblazers" - Blau -
2005 is now changing shape)
Have they embraced this change?
YOU SHOULD Look at Sky News/Fox News/The Sun for examples across News
Corporations network of media products to see IF they have embraced new media much
like other Gatekeepers such as The Daily Mail.
YOU MUST write down any examples that you find.
Media Imperialism and other helpful resources about new media

20. FEEDBACK

21. Ruth Barnett –
Sky News Social Media Correspondent
Watch the video clip and make notes on Barnett’s role at Sky News and how she utilizes
social media to present news content as a form of Convergence.
Ruth Barnett Video

22. FEEDBACK

23. http://www.theguardian.com/media/2012/jun/11/rise-of-citizen-journalism
YOU MUST visit the link above and focus on the following areas:
• Factual filmmaking – Problems? Threat to Broadcast News Media?
• Social Networking – Current Affairs changing and the Possibilities raised by ‘citizen
journalism’?

24. Yahoo News Digest
Yahoo News Digest Video
Robertson (1994)

25. Yahoo News Digest
YOU SHOULD download the APP now onto your Smart Phone and establish the appeal
of the Product.

26. http://www.forbes.com/sites/parmyolson/2014/03/07/the-secret-to-yahoos-latest-news-app-one-teenagers-old-school-approach/
Source:
7th March 2014
The Secret To Yahoo's Latest News App:
One Teenager's Old School Approach
Robertson (1994)
Yahoo News Digest
Ideologies
Leadbetter (2009)
Enter a new kind of authority in telling the news, one focused not so much on scoops and truth, but the limited ability
of the human brain to process information.
Nick D’Aloisio - the 18-year-old entrepreneur whosold his summarization app to Yahoo in April 2013 for $30 million —
most of it cash which went straight into a trust fund. Since then he’s taken his anti-data-glut approach further by
revamping Summly and turning it into Digest.
Gillmor (2004)
Jenkins (2006)
Lull (2006)
Barker (2001)
Key Terms
Technological Determinism
Constructionist View
Liberal Pluralism
Web 3.0
Miniturisation
News Aggregation
Prensky (2001)

27. http://www.simplyzesty.com/Blog/Article/September-2012/The-10-Best-News-Aggregator-
Apps-For-Those-On-The-Go
Visit the Link Below to establish what other Aggregators are out there!

28. "Winners and Losers" (Bauman - 1998)
Winners - Has online prosumer content
grown in popularity?
Losers - Have traditional Gatekeepers
suffered as a consequence OR are they
embracing this constant change?
WHAT HAVE YOU LEARNT TODAY?

29. January 2011 Paper Question 8 - Plan and complete
YOU MUST mind map how you would answer this question based on the
case study material we have covered today and over the last few lessons.
Once you have completed the task, YOU MUST answer the question and
finish it for homework.

30. FEEDBACK

31. Homework:
COMPLETE your timed essay
Due:
Next Lesson – April 30th– Period 6