The document discusses how the filmmaker targeted their audience for a horror film project. Their target audience was young adults aged 15-25 because they could relate well to that age group. Actors were chosen that would be attractive to the target audience. Feedback from the target audience was positive, praising elements like the use of smoke, forest setting, and voiceovers. Comments showed the filmmaker successfully targeted and engaged their intended audience.

1. Question 4 and 5…
Part 1 (Question4)
Who wold be the audience for your media product
Target audience…
My targetaudience wouldbe the youngadultaudience aged15-25.
Why I chose this target audience…
I deliberatelychose thistargetaudience asIam able to relate/connectwiththisaudience verywell.
Thisis notonlybecause Iam of a similarage to my targetage groupsbut because Iwatch/enjoy
filmsthatare targetedtothistype of age groups,moreoverthisenablesme tocreate a filmwhereby
it meetsthe demandof mytargetaudiences. Additionallythisage groupisone inwhichfitsthe
genre of my mediafilmverywell.
Avatar of actors…
Above isan image of my actors.I deliberatelychose these actorssothat
my social groupscan relate easilyandeffectivelyconnectwiththe film.
The fact that both actors are ‘attractive’andof a similarage to mychosen
social groupsinsuresthatthe audience caninteracted/relate tomymedia
film.

2. Avatar of audience…
The typical agefor someone who desires to watch a horror filmis that of 15-25.This is
perhaps becauseyoung people can relate to the horror genre more than the older
audience. This does not prevent the older generation to be interested in horror films
but the general target audience for a horror filmis thatof a person between the ages of
15-25. Stereotypically the horror genre is attracted by the ‘male’ gender rather than the
‘female’ gender. This is becausemales tend to be more interested in violence and a
thriller whereas the females would rather go and watch a rom-com. This again does not
illuminatethe factthat there a vastamount of females who are interested in horror will
in fact go and see the filmopening. As a resultthe avatar for my target audiencewill be
a combination of young adults which range in ages 15-25.
Typical traits of the horror genre audience are as follows…
 Enjoys the idea of fear and suspense
 Enjoys the element of horror
 Likes to take risks
 Thrill seeking
Interests the audience will have…
 Enjoys watchingfilms with groups of people
 Enjoys the element of danger and risk
 Likes to watch unique films.
 Enjoys meeting up with friends.
How do they spend their time?
 A typical audiencemember might spend their time catchingup with the latest
horror films.
 Spend time with friends
 Enjoy have lazy days.
What other media products do they consume?
 Other films could includethatof a similar genre.
 TV programs with similarnarrative.
 Media with dark themes.
Why would my social groups (target audience want to watch my film?
 My filmis a new, uniqueand excitingfilmwhich meets the requirements of my
social groups.
 It targets a largerange of topics which arerelatableto my audience (teenage
breakups,parties,and forest encounters).
These imagesare examplesof
my targetaudience (ranging
frommales,females,groups
and couples).

3. Social Groups
Survey…
Pleasehighlightthe correct answer which is relevantto you…
Are you:
Female Male
Do you enjoy horror films?
Yes No
Why?
I really enjoy the thrill of the unexpected and excitement.
When watchinghorror films whatdo you look for?
(Circleas many as you feel relevant)
 Danger
 Violence
 Threat
 Blood and gore
 Suspense
 Storyline/good plot
 Familiaractors.
 Familiardirectors
 Franchises
Pleasestate why?
It makes the film more interesting and exciting.
What is your favouritefilm?
Paranormal activity
Pleasestate why
I found it very exciting and I ultimately enjoyed every moment of it!
What do you do in your sparetime?
I reallyenjoy catching up with the latest horror films and spending time with my friends.
What areyour interests?
I enjoy watching films with groups of people and I like to watch unique films.
Would you go and what a nichehorror filmin the cinema?
Yes
Thank you for completingthissurvey!
Here is a survey regarding social
groups. This was completed by
an audience member within my
target audience age range (15-
25). This information helped me
to gain more knowledge
regarding me social groups….

4. Part 2 (question5)
How did you attract/address your audience?
How various designelementsIhave incorporated are intendedtoappeal to my target audience…
Due to the fact thatmy target audience isthatof the more mature age group (16-25) I wantedto
incorporate designelementswhichare interestingandengaging.Byusingsmoke andchangingthe
eye colourof my actors I have insuredthatthe filmbecomesandnotonlymore interestingbut
insuresIengage the audience furtherasitcapturespeople’sattention(asshownbelow inthe
feedbackfrommytargetaudience).
Usingreal life mediaproducts as inspirationto insure that I attracted my audience inthe bestway
possible….
Whencastingmy actors I lookedforyoung,attractive actorsto insure thatthe audience wouldbe
able to relate tomy mediafilm.Iadditionallyposed‘Jo’inareddressinspired bythe film‘Red
RidingHood’.Ididthis as the audience wouldbe able toeasilyrecognisethe motive behindthe
costume andbe able tointeractwiththe filmfurther.Ialsodidthisas ‘RedRidingHood’was a great
successand I hopedthatthiswouldbe reflectedwithinmyfilm.
How the sound of my filmattracted/ engagedmy audience…
I deliberatelychose musicthatwaseasilyrelatabletomytargetaudience.Thismusicinthe
beginningof myfilmopeningissomething thatconnotesthe moodof myfilmwhichinsure audience
engagement.Thismusicisalsoverypopularwithinmytargetaudience moreoverinsurethatmy
target audience isfurtherengaged.Ichose thismusicdeliberately asitmeetsthe demandof my
target audience whilststill insurethe mood/atmosphere of myfilm.
Feedbackfrom my media filmopeningthat suggeststhat I targeted my audience effectively…
ThingsI didto attract/addressmyaudience….
I dida combinationof differentthingstohelpattractandengage my audience.Such
includes…
 Special effects
 Includingrelatableactors
 Moderncostume
 Incorporatedaninterestingstoryline

5. The majorityof my audience enjoyedmyfilmcommonlyempathizingtheirlove forthe choice of
musicand special effects.Thiswascommentedfromafemale audience aged16-18 (meetingmy
target audience).There were additionallymanycommentsregardingmychoice of location
explaininghowitwaschosenwell and portrayedmygenre effetely.Thiswasreallypositive feedback
as it showedme thatI had effectivelytargetedmyaudience.Positivefeedbackadditionally
commentedonmylevelsof soundandsuggestedIeveneditout.Moreoverthiswill make sure next
time I payfurtherattentiontothat of sound- insuringhighvideoquality.
Matt aged 17:
‘The fog/smoke lookedbeautiful! The use of aforestworkedreallywelltoportraythe horror genre.’
Elisha aged 17:
‘Love the openingtitle Clearnarrative,setsthe film,upnicely’.
Charlie aged 17:
‘Overall lookedveryprofessional’
Becca aged 17:
‘The voiceoverswere alsocool tonarrate herthoughtsas she was dreaming/lookinginthe mirror’
Tom aged 16:
‘Lovedthe shotsof the forest,the smoke wasa reallynice touchandI likedthe reversedfootage as
well. Alsothoughtthe voiceoverworkedwell withthe genre. ‘
Christoph aged 16:
‘Reallylikedit.’
Above are a range of commentsfrommy targetaudience.Onbalance bothfemale andmale
audienceshopedthe filmandlikedverysimilarelementstothe film.The factthatChristophaged
16, statedthat he enjoyed myfilmshowsthatIhave effectivelytargetedmyaudience andmettheir
needs.Thisadditionallygivesme greatconfidence thatmyfilmwillbe acceptedbythe larger
audience when/if itwere tobe released.Bothgendersalsocommentedonthe filmsabilitytomy
abilitytobe a professional outcome.ThisalsoshowsthatIeffetelycreatedafilmwhichmetthe
requirementsof mytargetaudience.
In conclusion…
What my target audience though of my media
filmopening…
Positive or negative?
‘The fog/smoke lookedbeautiful!The use of a
forestworkedreallywell toportraythe horror
genre.’
Positive
‘Love the openingtitle Clearnarrative,setsthe
film,upnicely’.
Positive
‘Overall lookedveryprofessional’ Positive
‘The voiceoverswere alsocool tonarrate her
thoughtsas she wasdreaming/lookinginthe
mirror’
Positive

6. ‘Lovedthe shotsof the forest,the smoke wasa
reallynice touchandI likedthe reversed
footage as well.Alsothoughtthe voiceover
workedwell withthe genre.‘
Positive
‘Reallylikedit.’ Positive
How didyouattract/addressyouraudience….