This document discusses how the media product uses and develops conventions from real magazines. It describes including features commonly found in independent music magazines like NME and Q such as a large strap line on the cover, a "puff" introducing the magazine, a big masthead, direct address of the audience, a contents page, a subscription box, tracklists, and a logo on the contents page. It also discusses using a double page spread layout with a large image on one page and text on the other, which is a convention seen in magazines like NME. The goal is to make the magazine look respectable and commercially successful while appealing to independent music fans.