The document discusses the media student's alternative music magazine project and how it utilizes and develops conventions of real music magazines. Some key points: - The magazine uses conventions like mastheads, left thirds, and coverlines to promote stories but challenges conventions through the placement and design of these elements. - The content page includes images, pull quotes, and a subscription box like real magazines. One image is submerged to draw attention. - A double page story uses different fonts, pull quotes, drop caps, and photo credits like in real magazines. - While mostly following conventions, the student aimed to add some uniqueness through small details like the barcode placement, to reflect the magazine's alternative genre.