This document provides guidance on presentation methods for evaluations, including Popplet, Prezi, Padlet, and video/screen recordings. It also includes evaluation questions about representing social groups in media products and distributing media products through publishing houses. Students are asked to discuss how their media product uses or challenges conventions of real media products, represents particular social groups, and which media institution might distribute their product. Suggested publishing houses include Bauer Media, which distributes magazines like Kerrang. Students are asked to consider revenue expectations in the first year of distribution.

1. Evaluation Guidance 2015­16
Presentation methods:
­ Popplet
­ E­Maze
­ PowToon
­ Prezi
­ Padlet
­ Glogster
­ Pinterest
­ Video/Vlog
­ Screen recordings
­ ThingLink
­ Voice thread
­ Weebly/Wix
1. Popplet 2. Prezi 3. 4. 5. 6. 7. Padlet (Posted board)
1.In what ways does your media product use, develop or challenge forms and
conventions of real media products?
­ Discuss the ways in which your magazine incorporates generic conventions expected in
this type of product. Identify specific examples from your work and compare with real
media texts. ​Use key terminology​ when describing the features of your magazine.
­ Have you developed any conventions of this genre magazine?
­ Have you challenged any expectations/conventions of this kind of product?
­ Does your use of conventions indicate what genre of music your magazine is about?
­ Which media texts influenced your work?
I research current real media products that are out for today, i think that i have learnt a clear
understanding of media that has been released specifically music magazine for examples Q and
Kerrang. These two names are really big in the industry and i feel have influenced me a lot
especially Kerrang as it is specifically just for Rock music which is the same as my magazine.
.Throughout my magazine i have used features that would be link to rock so people who know
rock music will know them straight away for example all people features bands on my front
cover except “9 Tales” are big names in the rock genre business for example AC DC and Foo
Fighters.

2. Cover
.When i did my research i found out that most of the colours they used were quite bright and eye
catching in the magazine but still using 4 basic colours which is black, white, yellow and red as
these colours contrasted between each other. This makes certain parts of the magazine stand
out more for example in the kerrang example i am using the first initial things that come out at
you is the big white cover line with the small border around it and the wide yellow border around
the main features at the bottom.
I had taken these ideas and use them in my own front cover of my magazine by having the
cover line in a bright red text with a type of text that stands out and a main feature with a bright
red background with a similar effect drawing the reader to them first.
.In my magazine I have used many
.In the world of music magazine Q is a very big name, which cover a range of genres from rock
to pop music. However always uses a similar style of left and right justified on which different
genres they are using giving them a brand identity making them easily recognised by people,
apart from their masthead on in the left top corner.
I have used their idea of using right or left justified for my cover of magazine so that it can be
recognised as well and does not take anything away from the main image of the magazine
which is related to the main story.
Contents
.In my research I have found that all of the magazine use a big image in their context page
usually linking to the main story of the magazine with the person or the band's name underneath
with the page number as well. company do this as it makes it easier for the reader to find the
main story in the magazine, which is one of the main reasons that the customer properly
brought this magazine.
.On the context there is the index which specifies the different story/ articles inside of the
magazine. Like most magazine i split the index into different factors, however i specially tailed
them for a rock genre magazine like Kerrang or Classic by having features such as:
­ News which can cover festival for example Download
­ Features this can cover anything like a 35 anniversary of Nottingham’s Rock city
­ Albums
­ Live Review of ended or ongoing tours
­ Posters of bands
­ Extra which is more for the magazine rather than a feature which can included where to
subscribe for the next issue

3. .Just like for my front cover i used features from Kerrang magazine to influences my design of
the context page more specifically the editors conversation which is a conversation style bit of
text between the editor and the reader. This bit of text can talk about anything the editors wants
to talk about to the readers, however Kerrang use this bit of text to talk about specific features
inside their magazine which the reader should look out for.
I took this idea and used it in my context page as it fills space on my context and tells the reader
specific story that i am most interested in.
.On my contents page within the extra feature in my index i added a subscription part to it with a
picture of the main cover on the front. I took this idea from my research as many other magazine
use this method so that it allows the reader to subscribe to the next issue of the magazine,
letting the company i repeat business.
.For my Contents page i took an idea for splitting my features up in my index and highlighting
the different stories in my magazine from this magazine. By splitting my features in my index by
using a black line with the features name in bright yellow makes sure that the reader knows
where each feature starts and ends. Also it makes it easier to see the size of each column for
the text.
Double Page Spread
.When i did my research for my double page of my magazine i found that most magazine used a
big image which can cover most of the double page spread or around a full page. By doing this
it makes the page stand out making more interesting. Also because of doing this it makes it
easier to see who the page is about.
I took this idea for my magazine which save a lot of time on writing and makes the page page
more interesting as people can be put off pages with just a lot of writing and no pictures.
.For my double page spread i have taken many ideas for many ideas but still keeping the basic
background throughout my magazine of a black background at the bottom and white at the top
with a ombre effect fading them together. This makes sure that my magazine has a brand
identity throughout making easily reconcilable.
.I have taken an idea from this double page spread for the band “A day to remember” which
features a pull quote which is easily recognisable with the white background around the text
pulling your attention to it.
I have taken this idea so that the readers will get a basic understanding of the band before
reading the article about the band “9 Tales”, adding a nice feature to the double page spread.

4. .Another feature we have taken from this double page spread is text wrapping which is a feature
or a toll, this toll pulls the text around a picture and not just carrying through the picture. This
tool is used in many different other magazine making my magazine look more professional and
making it look more like a real magazine.
With my magazine I challenge conventions of normal magazine by making it fit my style and by
changing the way the features are place for example the cover line for my front cover has a big
emphasis and the basic story of the article with a big yellow text box around them making it
stand out really well.
2. How does your media product represent particular social groups?
­ Which social groups are represented in your magazine? Discuss in terms of age, race,
class, gender etc?
­ Are these social groups represented in a stereotypical way? For example men
dominant and women passive?
­ How does this link to your intended target audience? (Explore further in Q.4)
The main social group used in this magazine are more male based who are a fan of rock music,
by using big names in this industry for example Foo Fighters and AC DC, two big names which
straight away can be seen on the front of my front cover of the magazine. All through my
magazine you can see big names of rock music through it, also the band that I created: “9
Tales” ​(Picture of front cover)​, for this music magazine I created this band that is related to rock
music by having the main person from the band, the lead singer wearing a leather jacket ​(Show
different images of him wearing leather jacket) which is automatically related to rock music as
seen through many issue of “Kerrang” and “Classic Rock”. ​(Pictures of people on cover of rock
magazine wearing leather jackets)​.
Through my magazine you can see that it is more related to men than women because of the
colour scheme of the background which uses darker colours ​(show picture background) which is
more linked to men due to stereotypes . Also most of the pictures in the magazine are of males
who they want to be or wish which further links to it being more male related.
This is also shown through the title “RIFT” ​(Show picture of title) which has an edge cut in the
headline due to the font style of “Cut the Crap”. I chose this name after I got my results back
from my survey ​(Pictuer of survey) which shows that the people who responded to my survey
want a more edgy title which the font had to represent or it would not have had a big impact.
(PIcture of title)​.
I have created my music magazine to represent a younger audience between the ages of 16­ 21
years of age. I have chosen this age for my magazine as I am in between this age range so I
know what a younger audience looks for and in my survey most people who did my survey were
between this age so this age ​(show image of survey) had a better understanding of what they

5. were expecting. Also because I am using names such as “Foo FIghters and AC DC” which are
older generation of rock which will attract an older social group expanding my target audience.
If you are splitting my magazines into different social groups I would say there are two different
social groups for rock: the older generations of rock such as “Foo Fighters” which is classic rock
and a newer generation such as “A Day to Remember” which is more known for their metalcore
background. However, I would say the main social group for this magazine would be a more
classic rock style because for the magazine I made up a band called “9 Tales”, which I see as
more of a classic rock style due to the fact that in all the pictures of the main person in the band
he is wearing a leather jacket which is more related to classic rock like “Guns N Roses” and in
the song names they seem more rock and roll.
3. What kind of media institution might distribute your media product and why?
­ Which publishing house would publish your magazine and why? Consider incentive for
their brand, how it sits with their other products, is this a global organization etc. Don’t
forget to discuss the revenue per year as well.
­How much will you charge per issue? What revenue would you expect to make in the
first year?
­ Will your product be available on different platforms?
Link your conclusions to a discussion of features included and audience appeal.
An institution that might distribute my magazine might be the Publishing House Bauer media
which already distributes Kerrang, however even though my target audience is similar ages to
Kerrang, 16 to 21 and the same genre of music, I am going to feature different bands like “A
Day to Remember” and “Pierce the Veil” which through Kerrang have not been mentioned
much. By doing this it shows a different side to rock for example Kerrang would concentrate
more on bands such as ‘Foo Fighters” and “My Chemical Romance”. By doing this it might
attract a different audience than to Kerrang.
Also my brand identity is different as for my background I have an ombre effect that changes
from white at the top to black at the bottom, making it different from Kerrang as most of their
backgrounds use simply one colour to concentrate on the feature on the magazine.
The platform for my music magazine will be both paper and digital based because through the
help of Bauer it can be turned into both, allowing more people to have access to my product,
getting a higher chance of repeat business for later issues.
Bauer media make over 2.4 billion in revenue a year as it is a global media company. By
distributing my magazine that would not cost much to distribute and selling each issue at a rate
of £2, after a certain time it can get popular enough so that it can increase the overall revenue

6. because most magazines would cost more than this price at around £2.50 or £3. This makes
the product a cheaper magazine and would attract more readers to buy the product already
being more popular than up and coming magazines.
Bauer media already publishes a lot of magazines like Kerrang and publication for
photographer, fishing and motorbikes and is called the UK’s most influential media brand
network, this just shows how big they are. This is shown also through how many genres of
media they cover from Box television like Kiss or 4music to their radio station Bauer radio.
4. Who would be the audience for your media product?
­ Consider the age and gender of your target audience. Link this to your choice of
features and presentational style of magazine..
­ What other magazines are similar to yours and who do they appeal to?
­ How do you plan to maintain audience interest in your product? Think about features,
free gift, incentives, exclusives etc.
My main target audience is rock with an age range of 16 to 21 as I am between that age range
so I can relate to other people in that age range. However because I am looking at bands like
“Guns N Roses’’ and “Iron Maiden” which are older generation rock bands it opens the audience
to a wider range of rock fans, leaving it open to a wider age range of audience. ​(Survey monkey
results)
After reading my survey’s feedback most of the people who took part in my survey were female,
at the beginning I was mostly aiming for male audiences however after receiving my results it
allows me to open my magazine to both genders.This is due to the fact that my results showed
rock was the most popular of music genre out of the results.
If you look at Kerrang it has a similar audience base to mine which uses pop rock to attract the
younger readers and uses older generations of rock like AC DC to attract older people. Also it is
not gender specific however does link to a more masculine theme rather than feminine one.
(Kerrang mag) ​This is due to how most of the people on the cover of Kerrang are bands with all
or most of their members being male giving the illusion that rock music is mostly listened to by a
male audience.
To keep my audience focused on my magazine I am going to do a prize draw into the different
series of the magazine sponsored by different stores. This will interest people more into reading
the magazine and wanting to buy it, but also by giving free publicity to the stores who sponsor
the competition it also means we do not have to pay for the prize in the competition.
Another way to keep the audience of the magazine interesting in continuing buying the issues
is to do features for the magazine for up and coming bands for different areas around the

7. country.This alerts the readers of bands that they might enjoy, which means that they might be
more inclined to keep on buying the magazine.
5. How did you attract/address your audience?
­ Link this to your audience profile (i.e what age, gender they are)
­ Are there particular features in your magazine that would appeal to your audience?
­Discuss your choice of cover images and double page spread images. How did these
appeal to your chosen target audience?
­ Consider the use of colour and font choice. How would this appeal to the target
audience? What impact does that have and how does it reflect the genre of the
magazine?
­ Link examples back to generic conventions of real media texts.
­ Include some ​audience feedback​. Particularly focus on your intended target audience.
What have you learned from this feedback?
My main audience that I am aiming for, fors my magazine is people between the ages of
16 to 21. I will attract them by using short words which can have many different
meanings which can catch the eye of people, also using colours that can be eye
catching linking to my research in basic colours which are used in magazines which I
have stated in my question 1 answer.
This is why for my magazine name I have decided on the name “RIFT” which is in big
red letters on my front cover. This name can have many different meanings for example
It can mean torn or a break in the clouds. I picked this name as it links to how it can be
interpreted to be different to other magazines out in the world and how to might be able
to change your understanding of certain things.
Also the font “Cut the crap” that I have used for my masthead “Rift” fits with my rock
genre as its bold and quite in your face, making it easily recognizable which has created
a strong brand identity that will be easily recognizable for my fan base.
Through my magazine I mostly concentrated on a male audience by using a darker
colours throughout my magazine. However within the magazine I also puts features in
that would appeal to the female audience as well, for example I used yellow and white to
make my magazine a bit more bright which I think links to female more as when you
think of a female favourite colour you would think of pink, yellow and purple which are
more bright colours.
The image I have choosen for my magazine fit my target audience because as if you
look at other rock magazine like “Kerrang” and “Classic Rock” they would normally have
a strong bold image of a music artist wearing black leather jacket which would
automatically associated with rock as its is more link to rebellion.

8.
For my front cover, i have taken inspiration from “Kerrang” magazine by repeating visual
representations such as image and sell lines that are immediately recognizable to rock
magazines, this would attract other readers as they would be easily recognized.
6. What have you learnt about technologies from the process of constructing the
product?
­ Strengths and weaknesses of the camera equipment. Canon DSLR.
­ Talk about the photography process, were there any problems you faced, how did you
resolve these issues?
­Desk top publishing software – what have you learnt about editing images and page
design? Were there particular effects that you found useful for creating your product?
Use ​specific examples of​ ​tools​ used.
­ ​InDesign​ – How useful was this programme when constructing your media text? Was
there anything you found difficult about this programme? Any limitations?
­ Photoshop – how did you find this programme? Which tools did you use to help
construct your magazine successfully?
What i have learnt about technology through making my magazine are many different
techniques for example when creating my magazine i have used two main tools Photoshop and
InDesign. I used photoshop for the editing of my photo and the creation of my front cover and
InDesign for creating my Contents page and Double page spread. Photoshop is easier to use
than InDesign and has more function when editing photo for example changing of colours and
removing blemishes on the scene making it look smoother and brighter, However InDesign has
Useful tools when dealing with a lot of text for example a tool called text rap. Text wrap is a
feature where you wrap text around a typical image, this technique is used a lot in many
different magazine and newspaper i had originally decided to use this in method making my
double page spread as to show different skills in my design but change it when as it did not look
any good in the final product.
Also when creating your magazines you have to have a set theme running or a brand identity
running through your whole magazine which links to your target audience for example for my
magazine i did this with the background and the colour scheme i used. The background for my
magazine was black and white with an ombre effect from white at the top to black at the bottom
allowing me to have a theme that correspond to the rock genre because if i was making a pop
magazine i would use more brighter colours such as purple or a light blue. This effect is made
by using the gradient tool in photoshop which i think ties the whole product together as like i
have said before is related to the rock genre and works with many other colours as well so no
worrying about what i put on top of it. ​(Photo of background effect)
The colour scheme i used throughout my magazine was made up of 4 basic colours black,
white, red and yellow, rock magazine don't use too many bright colours and keep it basic just

9. like the magazine “Classic Rock” which mostly uses black. Also by using these colours it does
link in more to a male gender but also keeps it open to a female audience as well. While
keeping to these colours i used an effect in photoshop to make a small background out of the
colors black and red by using the marquee tool i made an impressionable background around
an important feature in the magazine making it stand out and eye catching. The tool implants a
certain effect into a shape which then you can add colour into making the effect look better.
(Picture of affect with dylan in it)
When creating images for your magazine there are many steps and areas that you must do
when creating a image for your magazine for example when taking a picture you have to set the
camera setting correctly or the picture might be blurry. Also if you are using a set to do the
photos you have to position the lights correctly or the might be shadow on the person faces who
you are taking a photo off running the photo.
After you have taken the pictures that you are happy with then you have to edit them and to edit
my pictures i used photoshop which was a new to me. The process of actual editing your picture
is actual harder than it looks because there are many different effects you can used on a picture
for example using the contrast tools. Using the contrast tools can help brighten or darken areas
of the picture making the picture look better and help improve the overall look. Also if you are
turning your picture black and white you can change the tone of the picture to darker or lighter
making certain parts stick out more than other, i used this method to create black and white
photo however i decided to not use them in my magazine as it did not fit in my magazine.
7. Looking back to your preliminary task, what do you feel that you have learnt in the
progression from it to the full product?
­ Discuss the planning stage, the research into the genre, flat plans, call sheets, etc and
explain how this detailed planning helped you produce your magazine.
­ Discuss the skills shown in your prelim compared to your skills shown in the full task.
Use specific examples.
­ How have you developed your usage of Photoshop and InDesign?
­ Do you feel more confident with the equipment such as your use of DSLR cameras and
DTP?
­ How successful do you feel your end product is at fulfilling the given brief?
I have learnt many things since my preliminary task for example when i was researching
magazine i broke down the main feature of a magazine which showed me how i missed many
things on the front cover and how some features were very poor for example if you look at the
Masthead of preliminary task it is very poor because it is small, not very visible. However if you
look at my finish magazines front cover the masthead is very eye catching with the bold red
colour and how it is spread to the whole page, showing how my magazine has evolved showing
the research i have done as most magazine have their masthead spread to the whole of their

10. magazine and if not is is still very big and bold making sure that it is one of the first things
someone sees when looking at the magazine. ​(picture of first magazine task)
An feature i missed if the cover line which links to the main story of the magazine and the cover
image. This is an important feature as it tells you what the main story is about and who it entails.
Most music magazine for the cover line would use the band's name and a quote they are using
for the article. ​(Picture of mag used in Cover image mag 1)​ For example if you look at this
picture of the magazine featuring the band “30 Seconds to mars” it has the quote “How they
survived their toughest year Ever”, Just reading this quote automatically tells you that the article
is about how the band has had a turf time this year emphasized by the word survived saying
how it nearly cost them their lives.
If you look at the front cover and the contents page of the preliminary task there's a lot of space
left leaving a lot of gaps making the mag look very basic and saying that all through the
magazine all the articles in the magazine are very basic and is not worth buying. However if you
look at my final magazine there are hardly any spaces with a lot more detail and pictures in it,
this has made the magazine look a lot more professional than the preliminary task and how my
understanding of how a magazine should look has evolved.
The photo i have taken have been improved from the actual photo to the adjustment of the
photo using tools from photoshop. If you look the at the photo that i have taken for my
preliminary task you can see that they are just far away shots of different parts of the college
and the cover image on the front page is simply a photo of the corridor of a person walking a
way which has rotated to make it look different. These are simple ways to make an image for
your magazine which are really are just ok, However if you look at the picture i used for my final
magazine i used high angles, side ways shot with props to make the shot look better, whilst
moving the lights to fit the complexion of the person in the shot. Also for the editing of the
pictures i took out the background of the picture leaving only the person whilst touching up the
facial features of the person.
The font i used in for my preliminary task was the snell roundhand, this font was hard to read
from a distance which did make it stand out but is not suitable for magazine which is different
from the font I used for my final magazine as it was Cambria. Cambria is a basic font which is
used for default font as it is simple to read and is appealing, this font is more appropriate as i
have a lot of text for the contents and the double page spread which is i used a font like snell
roundhand would put of people as after a while would strain their eyes.
Further advice
­​ ​Reflect on the things you have learnt throughout the project process.
­​ ​Gather audience feedback with some constructive criticism to include in your evaluation.

11. ­​ ​You don’t have to present your evaluation however you must take care in your
presentation of the evaluation! Always proof read to check for spelling, punctuation and
grammar.