- The document summarizes interviews conducted with males over and under 35 about their preferences for action films. - Respondents generally preferred action films with a believable story and effects over those with over-the-top explosions or an invincible protagonist. They also liked strong, independent but flawed main characters with memorable one-liners. - The James Bond film openings were popular as they engaged viewers with opening action before connecting to the main plot. According to respondents, a good action film should have a variety of believable action sequences and an easily followed storyline with some mystery.

1. Target Audience video write up
For our interviewwe spoke toaselectionof males over35as thatis our primarytargetaudience,
but we alsospoke tomalesunder35 as that isour secondarytargetaudience. Forthe mailsover35
we spoke to Mr Atherton,MrHaigh and Mr Healy.Forthe malesunder35 we spoke toMr Higgins,
Tom and Josh.
The questionsthatwe askedwere:
- What actionfilmisyour favourite andwhy?
- What typesof characters do youlike tosee inactionfilmsandwhy?
- Is there anythingthatyoudon’tlike inthe actiongenre?
- What isyour favourite actionfilmopeningandwhy?
- In youropinionwhatmakesagood actionfilm?
- Do youpreferto go straightintothe actionor builduptothe action?
- What isyour leastfavourite actionfilm/filmopeningandwhy?
Keyfinding
From the interviewswe foundoutthat all of the intervieweeslikeactionfilmsthathada believable
storythat doesn’thave overthe topspecial effects,forexample if thereis the overuse of explosions
or if the protagonistgetsshothundredsof timesbutstill survives.The typesof charactersthat they
like tosee are strong independentcharacters,whichare usuallymale buttheyalsolike itwhenthey
are notthe typical goodguy,theyneedtohave some faultsandalsoslightlymore complex than
othercharacters..Theyalsolike the traditional heroandvillaintheme of characters. Inaddition,also
inregards to characters theylikeditwhentheyhave afamous‘one liner’thattheycan associate
withthe character and film. The JamesBondfilmopeningswere verypopularduringthe interviewas
they likedthatthey startwithaction thatdoesn’tnecessarilylinkimmediatelytothe mainplotbut
theylike itbecause itengages themandstartsof theiradrenalin. Accordingtoourtarget audience a
goodaction filmshouldinclude avarietyof actionsequencesthatare believableandhave a good
storyline thatis easilyfollowedbutalsoaddssome enigmathroughoutthe film. One of the other
popularfilmsthatwasoftenmentionedthroughoutthe interviewswasDie Hard,theylike thisfilm
because itwassimple andlike the oldtraditional actionfilms. There wasasplitbetweenthe over35
and under35s onwhethertheyprefertogostraightintothe actionor builditup.Mainlythe overs
preferredtogostraight intothe actionbut the under35s preferredabuild-upwhichwouldmake
themthink.

2. Impact onideas
From the interviews we are nowconsideringstaringourfilmstraightintothe actionasthat is what
our primaryaudience preferredthis.We alsoneedtomake sure thatour storyand acting scenesare
believableandnotoverthe top as it can take away fromthe story. Inadditionall ourspecial effects
needtolookbelievable.