The document discusses feedback received on various elements of a music video project aimed at females aged 18-21. Questionnaires found that the target audience expected brighter colors mixed with natural settings. Subsequent elements like the storyboard, logo, and album advert were revised based on feedback to better address the target audience's expectations and ensure the darker theme was clear and consistent. The final music video feedback showed the target audience responded positively to the use of color as a figment of the artist's imagination and appreciated the color explosion theme maintained throughout the project.

1. CEVALUATION 3

2. What is a target audience?
A target audience is a particular group of people a product is
aimed at.
Knowing the target audience is essential as it helps with the
proliferation of the product.

3. Questionnaire 1
After conducting research on a group of
people we found that our target audience for
the type of video we wanted to produce was
females that were aged 18-21. This meant that
we had to tailor the video to suit their
expectations.

4. Questionnaire 2
• We found that indie pop genres are usually
associated with laid back natural colours and
areas. This was shown in the music video as
tia was in white and the video was set mainly
in a forest.

5. Questionnaire 3
We found that the target audience expected to see brighter colours in a pop music video mixed
with more natural genre of the indie genre. We used this as the colours shown behind Tia wore
bright makeup and bright clothing. We also used an explosion at the end. Yet to appeal to the
more indie side of the music video we used natural locations and dressed our lead in natural
colours

6. Treatment
• We ensured that the safety and concerns of the people who gave use feedback were addressed.
This is shown within our risk assessment and problem solving.

7. Pitch Feedback
The people we presented our pitch to were confused
on the exact story line of the music video so they
didn’t understand why the woman in the video
commits suicide. We decided to redo our pitch and
made sure to explain the motive behind the suicide
and why this relates to the song.
Pitch
https://www.slideshare.net/EmilyWarner14/pitch-for-
media-
79639897?ref=https://emilywarner09.blogspot.co.uk/
p/a2-planning.html
Amended Pitch
https://www.slideshare.net/OliviaJackson16/amende
d-
pitch?ref=https://emilywarner09.blogspot.co.uk/p/a2
-planning.html

8. Storyboard
Feedback
We received feedback again displaying confusion at
the end of our story board so we made sure this
was clearer in the improved version. We made sure
we explained some scenes in more depth to ensure
it was evident what was happening.
Storyboard
https://www.slideshare.net/EmilyWarner14/story-
board-with-extra-
shots?ref=https://emilywarner09.blogspot.co.uk/p/a
2-planning.html
Amended Storyboard
https://www.slideshare.net/OliviaJackson16/amende
d-storyboard-
80049277?ref=https://emilywarner09.blogspot.co.u
k/p/a2-planning.html

9. Name Planning
Feedback
After collecting feedback from peers we found
that more powerful names that linked to the
genre were more popular. This is why we went
with the name Tia as it means godly, adding to
the persona we wanted to display of our artist
who is a feminist.

10. Logo
Feedback
We found that some of our
logo’s were hard to understand
because of feedback so we
decided to opt for a clearer
logo. However, the logo still
diverges from the norm as it is
lower case, showing how it
doesn’t commit to the normal
expectations of a name, again
hinting at Tia’s personality.
Chosen logo
Logo Used

11. Digipak
Feedback
The digipak feedback showed
us that we needed more close
ups of the artist and that if we
combined our three ideas
together we would have a very
good digipak. This is why we
decided on colour explosions
to imply her power and close
ups to display the artist and to
sell the album to our target
audience as they are aware of
whose CD it is.

12. Album Advert
Feedback
We decided to use a long shot from the
feedback we received on our album
advert as it creates a link between the
buyer and the artist through an eyeline
match making it more personal and we
needed to make the font much bigger as
it displayed the artist logo clearer. We
needed less information as to not crowd
the advert but still include it to inform
buyers on reviews and ratings.

13. Music Video Feedback
We needed to ensure that the darker theme is ran throughout the video as at parts Tia would be caught
smiling at the end of shots. We edited this out and kept the theme consistent. The feedback from our final
video showed that the audiences liked the use of colour and how the colours were a figment of her
imagination. They also liked the colour explosion which has been a theme throughout. This feedback shows
that we have achieved the expectations of our target audience and have achieved a successful indie pop
music video.