Plan B's "She Said" music video uses cinematic techniques to tell a narrative that matches the song and draws attention to the music. The video begins with a flashback of Plan B meeting a girl, shown through slow motion. Scenes then cut between this flashback and Plan B on trial in a courtroom. Editing techniques like jump cuts on the beat are used to introduce the jury and build tension. Plan B testifies his case, and the video matches lyrics to scenes. When Plan B raps, the editing and jury's movements match the faster tempo. Through these techniques, the video engages the audience in the story and marketing of the song.

1. PLAN B-SHE SAID
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2. The video begins with no music and only diegetic sound. It shows a couple entering a lift and kissing. The
lighting is low key signifying it is a flashback, having no music draws attention to the narrative as it is significant
to the storyline. Another way attention is drawn to the narrative is through the use of slow motion. As they exit
the lift slow motion is used, this is a typical convention of a pop video as it signifies the narrative. We see this
narrative continuously throughout the video cross-cutting between the scenes in the courtroom adding to the
knowledge the audience has of what Plan B has done to be arrested.

3. As the music begins we see a long shot of Plan B stood in a courtroom dressed in a suit. This is unusual to Plan
B’s image as he is usually portrayed as having a rebellious reputation so seeing him smartly dressed is a
contrast to this. However, the setting chosen is a courtroom which adds to the songs meaning and his
reputation. The next cut is on the beat of the song which is very prominent, this adds to the momentum of the
song and keeps the audience interested. This shot is a close up of Plan B, signifying he is the main character of
the video. Sing a close up is typical of pop videos. We see that Plan B is nervous which adds to the tension of
the narrative.

4. After the close up of Plan B we see many jump cuts on the beat of the song, not only does this add momentum
to the video and draw attention to the music, which is typical of pop videos, it also shows the audience all of
the people in the courtroom who are against him. By showing them in this fast way it appears they all have the
same motive and are a team against him. The next shot we see is of the jury, it is a long shot allowing the
audience to see all of them. They begin to click their fingers in unison to the beat of the song, by doing this
there is a link created between the music and the action shown on screen drawing the audiences attention to
the music and helping the marketing of the song.

5. In the next shot we see Plan B in a interrogation room, he is testifying his case to the police officers. Diegetic
sound is used as the tape recorder is clicked on and runs and the audience sees this happen through the use of
a close up. This diegetic sound makes the video seem more movie like which is typical of a pop video as they
have a more professional look to them compared to indie music videos which appear more simple.

6. Throughout the video there are also clear links between the video matching the lyrics of the song. This is a
typical convention of pop music videos as it draws the audiences attention to the song helping to market it. An
example of this is when Plan B sings ‘ we only just met tonight’ and ‘pleading my case from the witness box’ in
both of these instances we see a flashback of Plan B meeting the girl who is charging him at night and we see
Plan B stood in a jury box testifying his case to the judge and jury. This adds to the narrative and helps to sell
the song.

7. Finally when Plan B begins his rap within the song the continues beats that the audience have seen the jury do
significant movements on such as click their fingers, shake their heads or tap their files changes. To match this
the editing speed changes to match the tempo of the song. A dance routine also begins alongside this
sequence which is contradictory to typical conventions of the rap genre as dance routines are normally
associated with pop. This shows that Plan B produces music that is both pop and rap adding to his image. The
rap sequences ends with the diegetic sound of the judges hammer coming down to the beat, this again makes
the video seem more movie like and professional.

8. In conclusion, I have found that through the use of editing, techniques can be used to create a narrative that
matches the tempo of a song and that this helps to create an atmosphere that keeps the momentum of a video
going but also helps to attract the audiences attention to the song to help market and sell it.