Our main product was a 5-minute horror film called "Casecosis" filmed in a forest setting. We produced a film poster and review as ancillary texts. The poster features the main actors and forest backdrop to advertise the film. The review provides a summary and rating to help audiences decide if they want to watch. Both ancillary texts effectively feature the main actors and use similar black and white aesthetic and font as the film to clearly link them together. The combination of the film, poster, and review promotes synergy and creates promotion greater than any one product alone through their interconnection.

1. Q4: How effective is the
combination of your main
product and ancillary texts
Lorna Keaton, Behraam Khan, Halima Khan and Iram
Dogar

2. Main product
Our main product was a film production. Firstly we produced
a five-minute film, this was called ‘Casecosis’. We decided to
use people from our A2 media group, as we had a better
understanding of the concept of our film and better aspect.
This it made it flow easy. We eventually decided to use the
school forest for our venue, as it created a sinister
atmosphere. Due to it also being a forest it made if even
more effective.

3. Ancillary texts
Furthermore we decided to produce a film poster and a
review, as part of our ancillary texts. The sole purpose of
a film poster is to advertise an upcoming film, through
letting the people know about information about the
film such as the name of the film, the genre, actors, and
narrative. We used a big bold headline keeping with the
conventions of film posters. Generally they include the
main actors, while including something about the
concept of the film. Ours does this with the three main
actors and the forest behind it.
Furthermore the review also provides the audience with
a summary of information regarding the film. Our
review also includes a rating and verdict, allowing
people to decide whether they’d want to watch the film.

4. By using the main actors from our film within our ancillary texts proves to
work effectively, due to the looks on our faces: angry and confrontational. In
addition, the action shot taken from the film also includes the main actors.
Both of these images flow from the film, as the ending of the film cuts to the
three main actors positioned the same as the film poster. The use of the black
and white effect, makes it look immaculate, creating a clear link between the
film poster and the film. However, similar images are used throughout which
also interlinks. The use of intertextuality makes it clear to the audience the
link within our ancillary texts and film. We used bright colours within the film
poster and review, which makes them memorable and eye-catching. An
example of this is the vibrant colour red on the headline, with a dull black and
white background. Whereas, the review has a white background, however
this makes the colour red stand out even more highlighting the important
factors of our review. The black and white effect used throughout the film and
film poster also creates a sinister style, which goes with the genre and
concept of our film. Both the review and poster style goes well together and
with our film, as the main concept of our film is carried throughout. We also
used the font Helvetica light throughout the film and both ancillary texts,
creating a smoother and more recognisable flow by the the audience. This
also makes the combination more memorable to the audience. All three
elements are also interlinked by simply the title of the film and recognisable
actors both from face and name.

5. Furthermore it’s clearly evident that there is the use of synergy throughout
our media production. The film poster and review combined together, create
an effect greater than the sum of our film by it’s self. This use of media
synergy helps to promote our film through the use of linked products that we
produced. It could also be through the use of DVDS, clothing or a soundtrack.