The document discusses the effectiveness of combining a short film with ancillary texts like a film poster and magazine review. Key points: - The filmmaker chose to represent disability in the romantic comedy genre across the three products to keep the focus on the couple. - Consistent font, characters, and color palette were used to tie the products together and allow the audience to recognize them as part of the same package. - A film poster was used for below-the-line marketing while a magazine review was used for above-the-line marketing to promote the film.

1. Question 2: How effective is
the combination of your main
product and ancillary texts?
By Samara Brown

2. My A2 media
package.
• I created a media package consisting of a short film, a film poster
and a magazine film review.
• I first made the decision to include representation of disability as a
main point within my media package and later decided I wished to
do this within the Romantic (Comedy) genre.
• To focus on the couple, I made the decision to only include them
both in all 3 products thus making it clearer, more precise in terms
of narrative and understanding for my target audience.

3. My A2 media package
(continued)
My poster My magazine
film review
My short film

4. The titling.
I chose a font from the font website dafont.com and chose the font 'Vtks
Felicidade 2016'
This curly font with an almost handwritten calligraphy style suits the
genre of Romance well, I wanted to stay with this style as I wanted to
make the audience identify this and understand that this film is just a
normal romance despite the representation of disability involved.
In order to created a product that can be recognised, I carried this font
throughout both my main product and ancillary texts.
(above) From the opening credits of my movie (above) from the end titles of my movie

5. Characters
One way in which I tied together my ancillary texts and main product
was by keeping the same two characters. This allowed a sense of
familiarity and also helped keep the audience connected as the
characters can be associated with Going the Distance and any
affiliated products.
(Film review)
(Short film)
(Poster)

6. Mise en scene
I did not completely adhere to the mise en scene associated with the Romance
genre, this was a concious effort as I wanted the audience to focus more on
the characters interaction and personal traits rather than aesthetics. I also did
this in order to make the characters appear more relatable to my audience
rather than trying to create an ideal that the audience may find hard to
achieve. This brings the characters down to a more personal level and allows
the audience to see throughout my 3 products that the characters are in fact a
'normal' couple. Casual clothing can also be seen in the poster.
(On the left) The two protagonists can be seen
wearing more casual clothing, although the male
protagonist is dressed formally for work his
multicoloured tie (below) takes him away from the
formal 'norm'

7. Colour
As seen in my movie poster warm tones are used to give the movie a warm romantic
feeling, I overlayed pictures of autumnal foliage to create a background of deep
reds and oranges.This fades to a cooler white to show the contrast of warm
and cool as I wanted my romantic film to show both the ups and downs
and that not everything is perfect in romance.
I carried this through to the movie itself by altering the overall colouring through the
'Color Corrector' selection in 'Video FX'. A warmer tone red mid-tone to my film
allowed a more romantic, welcoming feel for my audience.
The movie also featured cool blue tones, a cooler tone during scenes that lack
romance and a light blue that adds more colour to the bright sky during the final
tilt shot. (this also fits in with the point in bold above)
Warmer red mid-tones (on the
left) and cooler blue mid-tones
(on the right) to help convey
the varying emotion of the
narrative.

8. Colour (continued)
Here are some examples of the way in which the colouring changed
throughout the production of my products.
With the default red mid-tones
corrector added.
Without colour correcting. After I altered the red mid-tones to
make it more subtle.
Without colour correcting.
With altered blue mid-tones through
colour corrector.

9. Above the line and Below the
line marketing
Above The Line marketing: The film review
(displayed in a movie magazine)
Below The Line marketing: The film poster
(displayed outdoors; on bus stops, in
pamphlets)
It is also expected that the poster would be included in
Through The Line marketing, being displayed on
social media to reach the young target audience and
reach out further than simply displaying my poster
outdoors as a method of Below The Line marketing.
It is clear that a mixture of marketing types is very
important when trying to market a film containing the
representation of disability (which is most often

10. How the audience
recieve my products.
The way in which my products work effectively are listed in chronological order
below:
1. The poster is featured online and also in places such as bus stops, movie
pamphlets and magazine advertisements: this entices the audience to view
my short film through purely visual means.
2. A review of the movie is featured in a magazine: this provides further insight
into the movie and the reception it recieved from a 'professional standpoint'
discussing the content in a balanced light. This sets up the expectation and
entices the audience to view the movie through sparking interest from an
intellectual standpoint.
3. The audience view the short film: With the previous knowledge from the
poster and review, the audience watch the movie and come to their own
conclusions.