Thomas and his group created an advertising company and product called Yester Lagoon water. They chose water as their product to appeal to the sporting audience. They used Prezi, Premier Pro, and Photoshop to create their presentation, advert, and branding. Their logo featured contrasting colors and shapes representing electrolytes sinking in the water. Their company logo was a palm tree to represent the Caribbean theme. Their presentation effectively pitched their branding and marketing campaign to potential sponsors. Overall, the group worked well together but could have benefited from better organization with a schedule.

1. Evaluation: unit 18- Advertisement
This is an evaluation to my Unit 18. In the unit we had to make and design an advertising company
and then we had to make a product so we can advertise it. We had a choice of water, nature bar or
chewing gum. My group we had luke hall, Nathan bland, William Mathews and Thomas biggsrayner.My group and I all chose to do water because it was easy for us to relate to for all of us are
involved in sporting clubs in and outside of school and keeping hydrated in physical activities is
crucial. The programs that we used during this topic are…
Prezi- we used this in our presentation so it would give the impression that we were
organised and it will make it easier to present because we were using humour in our
presentation
Premier pro- we used this to edit our advert for us to show to our audience
Photo shop- we used this to make our final bottle logo and company logo. We also used this
to create our bus, train and website banners
If im honest I personally think that it is appealing to the sporting and exercising audience because of
our logo.
Annotating our logos and slogans
We chose to make our logo this way is because it looked sharp and slick so it was eye catching
because the contrast of the two colours (black and yellow) so the audience
will look at it and want to read what it is so it will get our product more
noticed also because those two colours have such a good contrast with
each other it makes people more alert just like what people will be like
after drinking our water and that is key to keen sports men/women
because when you are alert during physical exercise they want to be able to
reach the best of your abilities. We also chose the shape of our logo by
getting the ‘Y’ and the ‘L’ of ‘yester lagoon’ and we put them together so
then it will give the basic shape of it. We also made it a darker yellow ate
the bottom and made it lighter at the top because in our presentation we said that our water has
natural electrolytes (that’s our USP) and that electrolytes sink to the bottom so we thought that we
include this in our logo. The reason we chose this font in our slogan is because
it is sharp and it sticks out so it appeals to the audience. We put the dots to
separate each word so it makes you read and think of them individually so it
gives them inspiration to buy our drink and achieve their goal.
We chose to have our company logo as a palm tree because our company is
based in the Caribbean so we thought that this fitted quite well and it is a
happy and joyful image to look at so this gives the costumer faith in investing
there money to us to advertise their product. The reason we spelt palm ‘parm’
is because we thought that it was quirky and that it makes us different from
everyone else by saying that we don’t care about the little problems in life and
this fits in quite well with The reason why we choses our company slogan ‘easy’N’stressless’ is

2. because it makes the costumer trust us more and relives them because it is saying let us do the work
and it will be easy and stress less for them. The reason we replaced ‘N’ with and is because it is
inferring that we are easy going with the way our company work. The reason we chose the colour of
the font is because it is the same colour as coconut milk and we thought that this fitted in very well
with the whole idea of the tropical and Caribbean theme.
Presentation and order on prezi
while we were making our prezi
we took in to consideration the
colour scheme. We thought that
this was a very important factor
for our pitch because this will
engage the audience and make it
look interesting so they would
want to read it so we carried on
with the yellow and black because
it looks smart and something that
we would all be proud to present
and the words on the prezi are
easy to read so everyone at the
back could read along with ease
because the two colours clash together so much so they have the full potential to know what our
product is about and why we done it in that way.
we wanted to make the start of or presentation clear, simple
yet effective linking in with the idea in what our advertising
company is about (easy and stress-less) also we wanted to
make it big so everyone In the room would know who we are
The main reason why we used prezi is because when going on
to our next point it flows very slow and comforting so it gives
a subliminal reason to read on because no one wants to read
something fast and jagged so we thought this was the best
programme to use.
In our presentation we thought that it was
important to show our website, magazine and bus
banners and we went through why we made it how
it is. For our magazine and our bus logo we tried to
make them look similar because then parm and

3. yesterlagoon would be a more recognised company. We also used the beach scene to represent our
competition that if you match 4 bottle tops to the code on the computer you will Win a trip to the
Caribbean even thought is it didn’t say anything about the competition on the adverts we thought it
would represent our company well. Another thing that made our company look a bit more fun and
interesting was the beach scene and colour and made our company stand out from any others.
However other companies like evian and Buxton which looked very boring and simple, although we
thought about this because we know that simple can be affective we decided against this and made
them to look this way. We also wanted bright colours so it will make and everyday tedious life more
bright and happy by having brightly coloured adverts around the country.
We also thought that it was important to
get the two clubs that we would be
hopefully sponsoring on here because these
are two very well-known football teams
(Fulham and Southampton) and also
because they are not as expensive as teams
at the top of the premiere league it
wouldn’t cost a lot of our budget so we
could spend more money of other ways of
advertising to give us the best possible chance of getting even more well-known and recognised and
also this would show how big we are in the marketing company and also it would appeal to not only
the sporting audience it will also appeal to the men and women that support these two clubs
because they will realise that there football heroes drink this water so they will want to drink it as
well.
In our group we decided to have mascots in
our group with different meaning behind
the
The gladiators- they believed that it wasn’t
manly enough to wear armour and when
they drunk yester lagoon water they
became strong and fearless
The cowboy- smart and trustworthy to his
friends and always making life changing
decisions when needed to because when you drink yester lagoon water you will be able to think
clearly and effectively
The gangster- the street smart thug always knowing the information and whats going to happen next
with his connections and also always finding ways to make quick and easy cash to buy yester lagoon
water

4. Also in our presentation we wanted to go that extra step further by making a connection with the
audience by dressing up and our four mascots because this way it gets the audience wondering
about our water so they want to listen why we dressed up like this so that’s another reason why we
put this information near the end.
in our advert we wanted to touch and relate to a sensitive
market… bullying. We thought that we would include this
in our advert because this is a grossing audience and a
potential market that no one has really explored. In our
advert it is saying that confidence flows through your
bones when drinking our water so you can the stand up to
bullying. We put the bully in the film and a person in the
backgrounds/ and out cast of society because that’s wat
the main population of bully’s are. We also had the
setting of the advert in a school because this is where the maturity of bullying happens.
Self-evaluation
As we worked well in a group and we all get along we found it easy to spread the work out evenly
and we all made our own contribution in the group. I personally came up with all the ways that we
can make it outrageous and different that no one has ever seen before, I also came with the ‘ yester
lagoon logo and slogan’ and I finally gave some very rich and powerful advice on how we produced
the final advert.
We didn’t come up with a log/ time schedule because we thought that it was pointless and useless
but we did have mind maps of what we were going to do and story bored on how we are going to
shoot and film the advert, however looking back on it now I wish that we did have some kind of
organisation because there where some bits that we could of done better eg; more detail and
information. And also if we did have a schedule we could have been able to spared out our time
more effectively so we could of not rushed a few things on the way such as the editing of the film
and the story board of the advert. However I do not regret not havening a time schedule because we
still got items done on time.
Personal strengths and weaknesses
Strength
I had a very strong creative mind to the group
I was a natural leader when we got in a
problem
I stood back and let everyone have a chance in
what and how we done stuff in the whole of
the unit 18
Weakness
I kept on falling behind on the work so I slowed
me group down a bit on the photo shop
I got frustrated at times and took it out on my
group mates

5. Pitch strengths and weaknesses
Strengths
We interacted with the audience with humour
and eye contact
The lay out of the way we presented our prezi
was clear und understandable
We always backed up our work with why we
done this and why we had done that
Weaknesses
When talking and presented our pitch we spoke
too fast and not as clear and I would of liked
We had technical problems with the sound so it
it didn’t run as smooth as we would have liked
Strength
We all made good communication on how
and what we were doing
Weaknesses
Make a team schedule so we can stay on
track and so we have a good idea of what
and when we will do it so we can be more
organised
We were all committed to the group and
we were willing to do anything to go the
extra mile
We all made a good effort to present and
make our presentation because we all took
an equal role in making it
In conclusion to all of these strength and weaknesses I personally think that we all worked
well and as a group and as individuals. There are still improvements to be made such as
organisation and time keeping (time schedule) if we did this we would of abetter
Members of the group:
Thomas Biggs-Rayner, Nathan Bland, Luke Hall and William Matthews
Their product: yester lagoon
Grading Criteria
P1, M1, D1
Comments
Clear and confident
Grade
Distinction

6. Have they communicated
information and ideas in
discussions about media
production with sufficient
clarity to be understood
P2, M2, D2
Have they used software to
create their presentation?
P3, M3, D3
Have they addressed and
interacted with the
audience appropriately
P4, M4, D4
Have they presented
information and ideas for
media production
appropriately in written
formats with sufficient clarity
to be understood
P5, M5, D5
Have they checked their
presentation for spelling,
grammar etc
presentation with good use of
research
Excellent use of powerpoint,
photoshop, and premier
Distinction
Some eye contact with
audience
Much better, good use of script
meant much better interaction,
good use of vocabulary. Good
use of humour to maintain
audience attention.
Great presentation with clear
plan. Less text needed on some
slides. Good attention to detail
with marketing campaign
(merit)
Distinction
Yes
Distinction
Distinction
Action Plan (to improve grade):
•
To get a distinction you need to re-do a presentation ensuring you practise, use a script and
most importantly interact with the audience effectively
•
Make more links to your costumes and props in your presentation
•
Presentation re-done, all areas for improvement were met
I understand the contents of this action plan and realise that it is up to me to act on the advice given
Assessor name: AJO
Assessor signature
Date: 21/11/13
This is criteria paper that our teacher filled in while watching us during our presentation. This is how
we will get our final grade. There are different levels ofcriteria to get certain marks. We did ours
twice because we were not happy with our first mark because we were off by one mark off of

7. getting a distension because we didn’t interact with the audience, so we opted to do another one
making sure that we make more contact with the audience so we did just that. We decided to dance
with the audience when we were announcing our competition so we interacted with the audience
more. However in the student criteria sheet we got all good feedback however they said that we
talked too fast and that leaded to non-clear indications on what we really wanted to get across
however we still got the final overall grade of distinction for our presentation. The sheet below is the
student criteria sheet that pupils observing us while we pitched our water filled out.
Members of group.
Their product.
Target audience.
Do you agree with the target
audience?
Strenght of product.
Weakness of product.
Out of 10 rate their advert
How was the pitch? Clear?
Concise?
Tom biggs-rayner, will Mathews,
Luke hall, Nathan Bland.
Water – Yesterlagoon
Fitness fanatics, keep sportsmen
and women.
Yes because their drink energises
you.
Good logo and costumes
Spoke very fast.
9/10
Clear and included many points
in detail but spoke a bit too fast.
1.
First I knew I had to include the company logo(the parm tree)
so adding it to our print advert was the first thing that I did.
Then I neededto add a nice background around it so this will
be visually appealing to the audience so they would want to
know what this advert is advertising.
2.
So then I added a beach scene to add to the
Caribbean feeling of our company because
this is where it is based, I did this by just using
the box tool and made it yellow to give the impression
of a bright sandy beach and a light blue box for a
nice clear sky. I also put birds in the back ground
because it will make it more appealing and
so it will make it more detailed.

8. 3.
Then I added our water company logo into the
Middle of the shot because it needs to be the main
Focus point of the poster because this is what we want
thecustomer to remember and recognise our logo
we thought that this was important because this will
be the best way to get regular consumers( a more
Steady sore of income
4.
We added white fluffy clouds because although the
So it makes the audience happy when they look
At it, just what people will be like after drinking
Our water.
this tool was useful to get the shape of a picture because we just cropped it
this is the main tool that we used because our advert is simple yet effective
this is how we changed and got certain colours so we can get a good colour contrast
with in the picture
Conclusion
In conclusion Ithink that overall unit 18 went very well because we met the task and we presented it
well and worked great as a team, we created a good company that had a good ideas on how sale a
new product to our target audience we also stated why we done this as well so we have solid
evidence to back it up. There were a few improvements to be made within our group however I
personally think that overall we worked and efficiently as a group.