Here's a collection of the work I've done as a copywriter. This includes, event names, posters, e-mailers, spiels, jingles, and mock-ups. I hope I can provide you with that you're looking for.
Slides taken from the startup marketing classes I have been teaching at HEC Paris and the Startup Launchpad program since 2018. The class is taught in English to a predominantly French audience. Also, working in Paris, a good deal of the illustrations I've added are in French - apologies if ever that's an inconvenience đ
Issue two of AuraTalk brought to you by Aura PR- an e-zine created to help SMEs stand out in PR and digital marketing. Helpful hints and tips as well as a short showcase of Aura PR's recent work.
Visit www.aura-pr.com for regular helpful blog posts.
Marketing ideas for 2014 for your businessSteve Mark
Â
Marketing is key to the success of your business. Our guide features print and promotional products along with marketing tips to help you get 2014 off to a flying start.
Did you know that you can have all of the 17 tools, the comfort of knowing that someone else is taking care of it ALL for you, advertising, PR and much, much more for less than the cost of a bag of chips for your dinner each day!
Slides taken from the startup marketing classes I have been teaching at HEC Paris and the Startup Launchpad program since 2018. The class is taught in English to a predominantly French audience. Also, working in Paris, a good deal of the illustrations I've added are in French - apologies if ever that's an inconvenience đ
Issue two of AuraTalk brought to you by Aura PR- an e-zine created to help SMEs stand out in PR and digital marketing. Helpful hints and tips as well as a short showcase of Aura PR's recent work.
Visit www.aura-pr.com for regular helpful blog posts.
Marketing ideas for 2014 for your businessSteve Mark
Â
Marketing is key to the success of your business. Our guide features print and promotional products along with marketing tips to help you get 2014 off to a flying start.
Did you know that you can have all of the 17 tools, the comfort of knowing that someone else is taking care of it ALL for you, advertising, PR and much, much more for less than the cost of a bag of chips for your dinner each day!
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
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E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) âAlternativeâ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Â
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ârunning shoesâ are searched more often than âbest road running
shoes for menâ
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase ârunning shoesâ we
get more than 80M relevant results, whereas for âbest road running shoes for menâ we get
only 8.
The former keyword ârunning shoesâ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesnât have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is âlowâ or âeasyâ, there wonât be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
thatâs their search intention. For example, âWhat shoe size should I choose?â or âHow to pick
the right shoe size?â
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SEO as the Backbone of Digital MarketingFelipe Bazon
Â
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumersâ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumersâ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. Thatâs why itâs estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant â our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, youâll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, sheâll show you how to captivate on command so that viewers are excited and ready to take action.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Â
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Core Web Vitals SEO Workshop - improve your performance [pdf]
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Toby F. Alejandria Copywriting Portfolio
1. Iâm Thomas Bryan F.
Alejandria.
(Or you can just call me âTobyâ because that was a mouthful.)
2. I offer people the write way
to earn more money.
(Iâm sorryâI love puns, and I couldnât resist this one. Thereâs
more coming, so I apologize in advance.)
3. Iâve come up with event names.
Because itâs better than saying, âRemember that
Christmas Party we went to last year?â
These are all designed by my teammates (Graphic Artists) at DemoPower Philippines, Inc.
4. Iâve come up with event names.
Because itâs better than saying, âRemember that
Christmas Party we went to last year?â
These are all designed by my teammates (Graphic Artists) at DemoPower Philippines,
Inc.âexcept the one in the middle; I did that.
5. We all know how long snail mail takes to get to a recipient, right?
(Thatâs why I can provide you with e-mailers to get your message across conveniently.)
6. We all know how long snail mail takes to get to a recipient, right?
(Thatâs why I can provide you with e-mailers to get your message across conveniently.)
These are for announcements spread by the HR department to inform all of the employees.
7. We all know how long snail mail takes to get to a recipient, right?
(Thatâs why I can provide you with e-mailers to get your message across conveniently.)
8. Meet Sallyâthe Savvy Sampler.
This is DemoPower Philippinesâ first foray into digital marketing. I managed the site when it comes
to content and engagement.
9. Sometimes, you want to go a little extra.
Thatâs why I write for marketing materials to be sent to other brands.
This DemoPower Philippinesâ
newsletterâUNLEASHED.
Together with a Graphic Artist,
we provide partner brands with
a bi-annual update on the
company in terms of events and
new services.
10. Sometimes, you want to go a little extra.
Thatâs why I write for marketing materials to be sent to other brands.
This DemoPower Philippinesâ
newsletterâUNLEASHED.
Together with a Graphic Artist,
we provide partner brands with
a bi-annual update on the
company in terms of events and
new services.
11. Sometimes, you want to go a little extra.
Thatâs why I write for marketing materials to be sent to other brands.
For the article on the right, we
have to research for consumer
trends on the following year
regarding supermarket
shopping, and how we can help
them keep up with those trends.
12. Sometimes, you want to go a little extra.
Thatâs why I write for marketing materials to be sent to other brands.
We also give these partners annual planners containing all of the companyâs services.
13. Sometimes, you want to go a little extra.
Thatâs why I write for marketing materials to be sent to other brands.
Several times a year,
DemoPower Philippines give
out special gifts to remember
them by.
Must be nice being a partner
brand, eh?
14. Sometimes, you want to go a little extra.
Thatâs why I write for marketing materials to be sent to other brands.
Several times a year,
DemoPower Philippines give
out special gifts to remember
them by.
Must be nice being a partner
brand, eh?
15. But what is a brand, without its voice?
One of my main duties as a copywriter is to come up with spiels to use in
communicating brand key points.
Good day everyone!
I am Ms. Asim of
Maggi City!
I believe na dapat
lagi kang may asim,
and what better way
i-enjoy ang asim
than with Maggi
Magic Sinigang?
Healthy dahil may
kasamang Vitamin
C!
And I, thank you!
A homosexual channeling his inner beauty
queen.
Listing options on how to open up and
make you taste Dalandan juice.
16. Writing poster copy is fun, but designing it as well? Thatâs a steal!
This is for a presentation to Sinag Maynila for a 6-month
campaign around campuses. They want to invite students
to movie screenings and seminars about Filipino
Filmmaking.
17. Writing poster copy is fun, but designing it as well? Thatâs a steal!
Our company decided to hold an internal event, pitting employees against one another in a series of
tournaments of Mobile Legends and Everwing.
18. Itâs a little known secret, butâŚ
âŚIâve written jingles for other brand activations as well. Please donât ask me to sing them.
19. You know what? I think youâre extra-special.
Let me show you a few mock-ups of ads I could write. This is not real work.
St. Peter Chapels is one of the most prominent funeral homes in the
Philippines, with their claim on being the âDeathcare Experts.â Their brand
juggles between being playful and serious (heartfelt).
The samples I made showcase both qualities, with the 2nd image being a
superstition unique to Filipino culture.
Copy and layout by Toby F. Alejandria
20. You know what? I think youâre extra-special.
Let me show you a few mock-ups of ads I could write. This is not real work.
This is targeted towards millennials, using current jargon
that can be seen on social media posts.
The reason for this simple approach is that this market is
now capable of providing for their homes.
For this one, I wanted to show that I can
research a brandâs existing communication
points and tailor them into something new while
remaining faithful to its identity.
Copy and layout by Toby F. Alejandria
21. You know what? I think youâre extra-special.
Let me show you a few mock-ups of ads I could write. This is not real work.
This ad is a seasonal post, with the heat
being unbearable and fans are used left
and right.
Copy and layout by Toby F. Alejandria
22. Iâd like to show you more, if youâll let me.
Thereâs more to these, namely ideas for campaigns, activities, and a whole lot more.
Hit me up!
0917-8916026
02-3689510
toby_alejandria@yahoo.com
https://tobyalejandria.contently.com
https://www.behance.net/TobyAlejandria