SlideShare a Scribd company logo
I’m Thomas Bryan F.
Alejandria.
(Or you can just call me “Toby” because that was a mouthful.)
I offer people the write way
to earn more money.
(I’m sorry—I love puns, and I couldn’t resist this one. There’s
more coming, so I apologize in advance.)
I’ve come up with event names.
Because it’s better than saying, “Remember that
Christmas Party we went to last year?”
These are all designed by my teammates (Graphic Artists) at DemoPower Philippines, Inc.
I’ve come up with event names.
Because it’s better than saying, “Remember that
Christmas Party we went to last year?”
These are all designed by my teammates (Graphic Artists) at DemoPower Philippines,
Inc.—except the one in the middle; I did that.
We all know how long snail mail takes to get to a recipient, right?
(That’s why I can provide you with e-mailers to get your message across conveniently.)
We all know how long snail mail takes to get to a recipient, right?
(That’s why I can provide you with e-mailers to get your message across conveniently.)
These are for announcements spread by the HR department to inform all of the employees.
We all know how long snail mail takes to get to a recipient, right?
(That’s why I can provide you with e-mailers to get your message across conveniently.)
Meet Sally—the Savvy Sampler.
This is DemoPower Philippines’ first foray into digital marketing. I managed the site when it comes
to content and engagement.
Sometimes, you want to go a little extra.
That’s why I write for marketing materials to be sent to other brands.
This DemoPower Philippines’
newsletter—UNLEASHED.
Together with a Graphic Artist,
we provide partner brands with
a bi-annual update on the
company in terms of events and
new services.
Sometimes, you want to go a little extra.
That’s why I write for marketing materials to be sent to other brands.
This DemoPower Philippines’
newsletter—UNLEASHED.
Together with a Graphic Artist,
we provide partner brands with
a bi-annual update on the
company in terms of events and
new services.
Sometimes, you want to go a little extra.
That’s why I write for marketing materials to be sent to other brands.
For the article on the right, we
have to research for consumer
trends on the following year
regarding supermarket
shopping, and how we can help
them keep up with those trends.
Sometimes, you want to go a little extra.
That’s why I write for marketing materials to be sent to other brands.
We also give these partners annual planners containing all of the company’s services.
Sometimes, you want to go a little extra.
That’s why I write for marketing materials to be sent to other brands.
Several times a year,
DemoPower Philippines give
out special gifts to remember
them by.
Must be nice being a partner
brand, eh?
Sometimes, you want to go a little extra.
That’s why I write for marketing materials to be sent to other brands.
Several times a year,
DemoPower Philippines give
out special gifts to remember
them by.
Must be nice being a partner
brand, eh?
But what is a brand, without its voice?
One of my main duties as a copywriter is to come up with spiels to use in
communicating brand key points.
Good day everyone!
I am Ms. Asim of
Maggi City!
I believe na dapat
lagi kang may asim,
and what better way
i-enjoy ang asim
than with Maggi
Magic Sinigang?
Healthy dahil may
kasamang Vitamin
C!
And I, thank you!
A homosexual channeling his inner beauty
queen.
Listing options on how to open up and
make you taste Dalandan juice.
Writing poster copy is fun, but designing it as well? That’s a steal!
This is for a presentation to Sinag Maynila for a 6-month
campaign around campuses. They want to invite students
to movie screenings and seminars about Filipino
Filmmaking.
Writing poster copy is fun, but designing it as well? That’s a steal!
Our company decided to hold an internal event, pitting employees against one another in a series of
tournaments of Mobile Legends and Everwing.
It’s a little known secret, but…
…I’ve written jingles for other brand activations as well. Please don’t ask me to sing them.
You know what? I think you’re extra-special.
Let me show you a few mock-ups of ads I could write. This is not real work.
St. Peter Chapels is one of the most prominent funeral homes in the
Philippines, with their claim on being the “Deathcare Experts.” Their brand
juggles between being playful and serious (heartfelt).
The samples I made showcase both qualities, with the 2nd image being a
superstition unique to Filipino culture.
Copy and layout by Toby F. Alejandria
You know what? I think you’re extra-special.
Let me show you a few mock-ups of ads I could write. This is not real work.
This is targeted towards millennials, using current jargon
that can be seen on social media posts.
The reason for this simple approach is that this market is
now capable of providing for their homes.
For this one, I wanted to show that I can
research a brand’s existing communication
points and tailor them into something new while
remaining faithful to its identity.
Copy and layout by Toby F. Alejandria
You know what? I think you’re extra-special.
Let me show you a few mock-ups of ads I could write. This is not real work.
This ad is a seasonal post, with the heat
being unbearable and fans are used left
and right.
Copy and layout by Toby F. Alejandria
I’d like to show you more, if you’ll let me.
There’s more to these, namely ideas for campaigns, activities, and a whole lot more.
Hit me up!
0917-8916026
02-3689510
toby_alejandria@yahoo.com
https://tobyalejandria.contently.com
https://www.behance.net/TobyAlejandria

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Toby F. Alejandria Copywriting Portfolio

  • 1. I’m Thomas Bryan F. Alejandria. (Or you can just call me “Toby” because that was a mouthful.)
  • 2. I offer people the write way to earn more money. (I’m sorry—I love puns, and I couldn’t resist this one. There’s more coming, so I apologize in advance.)
  • 3. I’ve come up with event names. Because it’s better than saying, “Remember that Christmas Party we went to last year?” These are all designed by my teammates (Graphic Artists) at DemoPower Philippines, Inc.
  • 4. I’ve come up with event names. Because it’s better than saying, “Remember that Christmas Party we went to last year?” These are all designed by my teammates (Graphic Artists) at DemoPower Philippines, Inc.—except the one in the middle; I did that.
  • 5. We all know how long snail mail takes to get to a recipient, right? (That’s why I can provide you with e-mailers to get your message across conveniently.)
  • 6. We all know how long snail mail takes to get to a recipient, right? (That’s why I can provide you with e-mailers to get your message across conveniently.) These are for announcements spread by the HR department to inform all of the employees.
  • 7. We all know how long snail mail takes to get to a recipient, right? (That’s why I can provide you with e-mailers to get your message across conveniently.)
  • 8. Meet Sally—the Savvy Sampler. This is DemoPower Philippines’ first foray into digital marketing. I managed the site when it comes to content and engagement.
  • 9. Sometimes, you want to go a little extra. That’s why I write for marketing materials to be sent to other brands. This DemoPower Philippines’ newsletter—UNLEASHED. Together with a Graphic Artist, we provide partner brands with a bi-annual update on the company in terms of events and new services.
  • 10. Sometimes, you want to go a little extra. That’s why I write for marketing materials to be sent to other brands. This DemoPower Philippines’ newsletter—UNLEASHED. Together with a Graphic Artist, we provide partner brands with a bi-annual update on the company in terms of events and new services.
  • 11. Sometimes, you want to go a little extra. That’s why I write for marketing materials to be sent to other brands. For the article on the right, we have to research for consumer trends on the following year regarding supermarket shopping, and how we can help them keep up with those trends.
  • 12. Sometimes, you want to go a little extra. That’s why I write for marketing materials to be sent to other brands. We also give these partners annual planners containing all of the company’s services.
  • 13. Sometimes, you want to go a little extra. That’s why I write for marketing materials to be sent to other brands. Several times a year, DemoPower Philippines give out special gifts to remember them by. Must be nice being a partner brand, eh?
  • 14. Sometimes, you want to go a little extra. That’s why I write for marketing materials to be sent to other brands. Several times a year, DemoPower Philippines give out special gifts to remember them by. Must be nice being a partner brand, eh?
  • 15. But what is a brand, without its voice? One of my main duties as a copywriter is to come up with spiels to use in communicating brand key points. Good day everyone! I am Ms. Asim of Maggi City! I believe na dapat lagi kang may asim, and what better way i-enjoy ang asim than with Maggi Magic Sinigang? Healthy dahil may kasamang Vitamin C! And I, thank you! A homosexual channeling his inner beauty queen. Listing options on how to open up and make you taste Dalandan juice.
  • 16. Writing poster copy is fun, but designing it as well? That’s a steal! This is for a presentation to Sinag Maynila for a 6-month campaign around campuses. They want to invite students to movie screenings and seminars about Filipino Filmmaking.
  • 17. Writing poster copy is fun, but designing it as well? That’s a steal! Our company decided to hold an internal event, pitting employees against one another in a series of tournaments of Mobile Legends and Everwing.
  • 18. It’s a little known secret, but… …I’ve written jingles for other brand activations as well. Please don’t ask me to sing them.
  • 19. You know what? I think you’re extra-special. Let me show you a few mock-ups of ads I could write. This is not real work. St. Peter Chapels is one of the most prominent funeral homes in the Philippines, with their claim on being the “Deathcare Experts.” Their brand juggles between being playful and serious (heartfelt). The samples I made showcase both qualities, with the 2nd image being a superstition unique to Filipino culture. Copy and layout by Toby F. Alejandria
  • 20. You know what? I think you’re extra-special. Let me show you a few mock-ups of ads I could write. This is not real work. This is targeted towards millennials, using current jargon that can be seen on social media posts. The reason for this simple approach is that this market is now capable of providing for their homes. For this one, I wanted to show that I can research a brand’s existing communication points and tailor them into something new while remaining faithful to its identity. Copy and layout by Toby F. Alejandria
  • 21. You know what? I think you’re extra-special. Let me show you a few mock-ups of ads I could write. This is not real work. This ad is a seasonal post, with the heat being unbearable and fans are used left and right. Copy and layout by Toby F. Alejandria
  • 22. I’d like to show you more, if you’ll let me. There’s more to these, namely ideas for campaigns, activities, and a whole lot more. Hit me up! 0917-8916026 02-3689510 toby_alejandria@yahoo.com https://tobyalejandria.contently.com https://www.behance.net/TobyAlejandria